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Sponsorship Insights

Worldwide Spending On Golf To Total $1.82 Billion In 2016 [INFOGRAPHIC]
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Worldwide Spending On Golf To Total $1.82 Billion In 2016

Global spending on golf is expected to total $1.82 billion in 2016, up 5.1 percent from 2015, according to IEG research. more

 
Hotels & Sponsorship
Whitepaper

Hotels & Sponsorship

IEG’s latest special report looks at how sharing-economy competitors and merger activity are influencing the category. more

 
Rio 2016 Olympic Games Sponsorship Insights
POV

Rio 2016 Olympic Sponsorship Insights

IEG has created this special section to centralize critical information and insights regarding sponsorship activity and trends coming out of the Rio Games. more

 
Fair And Festival Sponsorship Spending To Total $878 Million In 2016 [INFOGRAPHIC]
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Fair And Festival Sponsorship Spending To Total $878 Million In 2016

Sponsorship spending on fairs, festivals and annual events is expected to total $878 million in 2016, a 2.1 percent increase over the previous year, according to IEG research. more

 
OTT’s On Fire; Should Broadcast Be Terrified?
Ben Woods, Lead Consultant, Two Circles, A Part of ESP Properties Jul 7

OTT’s On Fire; Should Broadcast Be Terrified?

Certainly not for a while, at least. As I stroll out of Lille’s Eurostar terminal, with my precious tickets stowed safely in my suitcase, my friends and family will be turning to a television to follow the UEFA Euro 2016 football tournament this summer. more

 
Anticipating Rio 2016: Out of the Rut or More of the Same from Sponsors?
Jim Andrews Jun 29

Anticipating Rio 2016: Out of the Rut or More of the Same from Sponsors?

For marketers, the Olympic Games and FIFA World Cup tournaments typically represent milestones marking new developments and innovations in sponsorship. more

 
Sponsorship Insights from Copa America Centenario & UEFA Euro 2016
POV

Sponsorship Insights from Copa America Centenario & UEFA Euro 2016

Similar to the content we publish on a more comprehensive scale around FIFA World Cup and the Olympic Games, IEG here takes a quick look at how one Copa America event sponsor, one Copa America team sponsor and two Euro 2016 sponsors are bringing their associations to life. more

 
Sponsorship Spending On The NBA Totals $799 Million In 2015-2016 Season [INFOGRAPHIC]
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Sponsorship Spending On The NBA Totals $799 Million In 2015-2016 Season

Sponsorship spending on the National Basketball Association and its 30 teams totaled $799 million in the 2015-2016 season, an 8.1 percent increase from the previous year, according to IEG research more

 
Healthcare Sponsorship
Whitepaper

Healthcare Sponsorship

IEG’s latest special report examines how changes in the marketplace are impacting partnerships on behalf of health insurers, hospitals, pharmaceutical companies and others. more

 
NHL Sponsorship Revenue Totals $477 Million In 2015-2016 Season [INFOGRAPHIC]
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NHL Sponsorship Revenue Totals $477 Million In 2015-2016 Season

Sponsorship spending on the National Hockey League and the league’s 30 clubs is expected to total $477 million in the 2015-2016 season, up 6.7 percent from the previous year, according to IEG research. more

 
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