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Sponsorship Industries

Healthcare

Category Update: Healthcare Companies

Category Update: Healthcare Companies

IEG SR breaks down hot buttons and activation tactics for the most active segments of the health care industry

Telecommunications

Huawei Gets On The Sponsorship Highway

Huawei Gets On The Sponsorship Highway

Chinese handset maker sponsors Jonas Brothers tour to build visibility in the U.S. market; mulls additional deals in the music space

HealthCare

Physical Therapy Providers Warm Up To Sponsorship

Physical Therapy Providers Warm Up To Sponsorship

Athletico, ATI Physical Therapy and others expand portfolios to showcase expertise in front of aging Baby Boomers

Automotive

General Motors Makes A Splash On Behalf Of Chevy Spark  

General Motors Makes A Splash On Behalf Of Chevy Spark  

Auto maker partners with Color Run 5K series to promote new mini-car to twenty-something Millennials

Automotive

Jeep Gains Sponsorship Altitude With New Vehicle Rollouts

Jeep Gains Sponsorship Altitude With New Vehicle Rollouts

Iconic SUV brand uses music and sports to promote expanding line of limited-edition vehicles

Telecommunications

Samsung Mobile Calls Up New Sponsorships

Samsung Mobile Calls Up New Sponsorships

Handset maker launches B2B partnership with NBA Phoenix Suns; inks B2C deal with apparel brand rag & bone

Beverages

Bottled Water Sales Drive Thirst For New Sponsorships

Bottled Water Sales Drive Thirst For New Sponsorships

Mature and upstart brands seek new opportunities as consumption rebounds

Automotive

Saab Scares Up First Sponsorship Since Spinoff; More To Come?

Saab Scares Up First Sponsorship Since Spinoff; More To Come?

Under new ownership, Saab Cars North America sponsors haunted house attraction in Chicago

Financial Services

American Express Taps Music Sponsorships For New Card

American Express Taps Music Sponsorships For New Card

Signs concert and festival deals for Zync charge card aimed at young-adults

Consumer Electronics

Sony Electronics Adds To Burgeoning Portfolio

Sony Electronics Adds To Burgeoning Portfolio

Signs multiple product-specific deals to promote new headphones, docking stations, pocket camcorders and other devices

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