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Sponsorship Industries

Healthcare

Blood Banks Crank Up The Sponsorship Spigot

Blood Banks Crank Up The Sponsorship Spigot

BloodSource and Virginia Blood Services expand sponsorship portfolios across motorsports tracks, endurance sports and other properties

Automotive

Hyundai Sees Success From College Sports Platform

Hyundai Sees Success From College Sports Platform

South Korean automaker boosts brand perception and purchase consideration as a result of college sports platform

Healthcare

Washington Health Benefit Exchange Sponsors Sasquatch! Music Festival To Reach Uninsured Consumers

Washington Health Benefit Exchange Sponsors Sasquatch! Music Festival To Reach Uninsured Consumers

With enrollment deadline looming, health care exchange partners with music festival to engage young invincibles

Beverages

Quick Hits: The Most Active Bottled Water Brands

Quick Hits: The Most Active Bottled Water Brands

Aquafina is the most active sponsor in the bottled water category with Arrowhead Mountain Spring Water a close second

Retail

Academy Sports Gets Schooled On Sponsorship

Academy Sports Gets Schooled On Sponsorship

Sports, outdoor and lifestyle retailer partners with pro sports teams and college athletic programs to support national expansion

Financial Services

BMO Harris Expands Portfolio In The Wake Of M&I Acquisition

BMO Harris Expands Portfolio In The Wake Of M&I Acquisition

Regional bank extends sponsorship portfolio outside the Midwest to support BMO Financial Group’s 2011 acquisition of M&I Bank

Automotive

Subaru To Increase Sponsorship Activity In The Southern U.S.

Subaru To Increase Sponsorship Activity In The Southern U.S.

Automaker plans to balance out portfolio with properties located in Sunbelt states

Financial Services

Wells Fargo Banks On National Properties

Wells Fargo Banks On National Properties

Banking giant inks first national sponsorship after Wachovia acquisition, with additional deals under consideration

Automotive

FIAT Uses Event and Brand Partnerships To Promote Electric Vehicle

FIAT Uses Event and Brand Partnerships To Promote Electric Vehicle

Automaker partners with Vans footwear, Jones Soda and the US Open of Surfing to support vehicle launch in California

Apparel

Old Navy Partners With Pretty Muddy

Old Navy Partners With Pretty Muddy

Retailer sponsors two obstacle course mud run events to support the relaunch of the Active by Old Navy line

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