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Sponsorship Industries

Beverages

Voodoo Secures New Partners In The Spirits Category

Voodoo Secures New Partners In The Spirits Category

Music festival signs new deals with Jack Daniel’s, Smirnoff and Robb Vices and extends partnership with Anheuser-Busch

Apparel

How Uniqlo Is Using Sponsorship To Support Growth Ambitions

How Uniqlo Is Using Sponsorship To Support Growth Ambitions

Japanese casual wear designer partners with Red Sox Foundation, Exploratorium science museum and other properties to support U.S. expansion

Financial Services

Quick Hits: Matt Jauchius, Nationwide Insurance CMO 

Quick Hits: Matt Jauchius, Nationwide Insurance CMO 

Marketing vet discusses new NFL partnership, Nationwide’s evolving sponsorship strategy and other topics

Telecommunications

AT&T Calls Up New Deals To Reintroduce Cricket Wireless

AT&T Calls Up New Deals To Reintroduce Cricket Wireless

Telco uses action sports and media tie-ins to hop over the competition in the white-hot prepaid wireless services category

Beverages

What Does A Woodchuck Do? Sign New Sponsorships

What Does A Woodchuck Do? Sign New Sponsorships

Sponsorship activity in the cider category heats up as dollar sales post 95 percent year-over-year gain

Retail

Hear Me Roar: Staples Sponsors Katy Perry Prismatic World Tour

Hear Me Roar: Staples Sponsors Katy Perry Prismatic World Tour

Office supply retailer leverages A-list celebrity to drive store traffic during the back-to-school shopping season

Apparel

The Most Active Sponsors In the Apparel Category

The Most Active Sponsors In the Apparel Category

Nike is the most active sponsor in the sports apparel category with 20 percent of properties reporting a partnership with the company

Apparel

PGA Of America Takes New Approach To Merchandising

PGA Of America Takes New Approach To Merchandising

Membership organization to launch The Championship Shops merchandise pavilion at the PGA Championship

Automotive

Breaking It Down: Auto Spending By Property Type

Breaking It Down: Auto Spending By Property Type

IEG Research reveals the biggest spenders across sports, arts, causes, festivals and entertainment

Financial Services

Need To Know: Sponsorship Hot Buttons In The Retail Bank Category

Need To Know: Sponsorship Hot Buttons In The Retail Bank Category

Properties need to help drive branch traffic and offer business back when selling the bank category

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