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Sponsorship Industries

Healthcare

How Philips Is Using Sponsorship To Promote Health Technology

How Philips Is Using Sponsorship To Promote Health Technology

Dutch electronics company uses sponsorship to promote health technology offerings in the wake of corporate restructuring

Retail

On Target: How Target Is Using Sponsorship To Support Evolving Business Priorities

On Target: How Target Is Using Sponsorship To Support Evolving Business Priorities

Retailer adjusts sponsorship portfolio to engage evolving customer base and promote four priority product segments: style, wellness, kids and babies

Beverages

More On Tap: Pabst To Expand Project Pabst

More On Tap: Pabst To Expand Project Pabst

Pabst Brewing Co. to expand Portland music festival into a national marketing platform after seeing success with inaugural event

Consumer Electronics

Harman Turns Up The Volume With The NBA

Harman Turns Up The Volume With The NBA

Audio company supports league sponsorship with team deals and player endorsements, with additional deals to follow

Consumer Electronics

Klipsch Cranks Up The Sponsorship Volume With Rock Hall Of Fame

Klipsch Cranks Up The Sponsorship Volume With Rock Hall Of Fame

Audio products company aligns with Rock And Roll Hall Of Fame to promote its rock and roll authenticity on the global stage

Healthcare

Kaiser Permanente Partners With The NBA To Promote Health Message

Kaiser Permanente Partners With The NBA To Promote Health Message

Health care provider builds on ties with the Golden State Warriors and Sacramento Kings, with additional team deals expected

Consumer Electronics

How Hisense Is Using Sponsorship To Build Visibility On The Global Stage

How Hisense Is Using Sponsorship To Build Visibility On The Global Stage

Chinese consumer electronics company inks title of NASCAR Xfinity Series race to build presence in U.S. market, with additional deals expected to follow

Automotive

Auto Spending By Property Type

Auto Spending By Property Type

Fishing where the fish are: The biggest spenders in the arts, causes, festivals and sports

Apparel

The Intersection of Fashion And Wearable Technology

The Intersection of Fashion And Wearable Technology

Apparel designers double down on sponsorship to promote wearable technology

Healthcare

Just What The Doctor Ordered: Abbott Partners With World Marathon Majors

Just What The Doctor Ordered: Abbott Partners With World Marathon Majors

Healthcare company’s evolving business drives need for consumer engagement on a global scale

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