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Sponsorship Industries

Healthcare

The Results Are In: Quest Diagnostics Doubles Down On Sponsorship

The Results Are In: Quest Diagnostics Doubles Down On Sponsorship

Clinical testing company partners with WNBA New York Liberty, Leadville 100 and Ironman Boulder to promote new service for athletes

Telecommunications

Category Update: Telecommunications

Category Update: Telecommunications

Sponsorship spending, biggest deals and portfolio activity of the four major U.S. wireless service providers

Healthcare

All In: Health Insurance Exchanges Sign Up New Sponsorships

All In: Health Insurance Exchanges Sign Up New Sponsorships

Kentucky partners with Forecastle music festival on behalf of Kynect health insurance exchange

Retail

Ace In The Hole: Ace Hardware Partners With The PGA Tour 

Ace In The Hole: Ace Hardware Partners With The PGA Tour 

After years of conversations, hardware chain partners with pro golf tour to gain business from tournaments and other small businesses

Retail

Supermarkets Go Shopping For New Sponsorships

Supermarkets Go Shopping For New Sponsorships

Supermarkets increase use of sponsorship to offset competition from dollar stores and other national retailers

Healthcare

Inside Florida Hospital’s “All For One, One For All” Sponsorship Strategy 

Inside Florida Hospital’s “All For One, One For All” Sponsorship Strategy 

Hospital chain enlists medical device manufacturers, health technology and other partners to activate Daytona International Speedway

Retail

Slurpee Turns Up the Sponsorship Volume

Slurpee Turns Up the Sponsorship Volume

7-Eleven partners with six music festivals to drive Slurpee sales and promote 7Rewards loyalty program

Automotive

Stoked Sponsorship: Jeep Partners With World Surf League

Stoked Sponsorship: Jeep Partners With World Surf League

Auto brand signs first multi-continent sponsorship to drive global sales

Retail

Belk Rings Up New Sponsorships To Promote Southern Roots

Belk Rings Up New Sponsorships To Promote Southern Roots

Department store chain expands presence at music festivals and college athletics to engage consumers where they play

Apparel

New Balance Brings “Made In USA” To Life Via Experiential Marketing

New Balance Brings “Made In USA” To Life Via Experiential Marketing

Footwear manufacturer uses MiUSA Craftsman Tour to educate consumers about the importance of domestic manufacturing

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