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Sponsorship Industries

Restaurant

Pizza Hut Serves Up Large Slice Of The NCAA

Pizza Hut Serves Up Large Slice Of The NCAA

Restaurant chain activates NCAA partnership with social media campaign around D1 championships

Telecommunications

Frontier Communications Blazes New Sponsorship Trail

Frontier Communications Blazes New Sponsorship Trail

Telco uses college athletics, country music and bull riding to support growth ambitions in wake of Verizon wireline acquisition

Apparel

How Sponsorship Fits The Bill For New Era

How Sponsorship Fits The Bill For New Era

Headwear maker signs multiyear deal with the L.A. Live entertainment district, the latest tie in the company’s growing sponsorship portfolio

Financial Services

Horizon Blue Cross Blue Shield Reups New York Red Bulls

Horizon Blue Cross Blue Shield Reups New York Red Bulls

Insurer adds category exclusivity, consumer touchpoints and community outreach as part of multiyear deal

Beverages

Sweet Sassafras! Hard Root Beer Taps New Sponsorships

Sweet Sassafras! Hard Root Beer Taps New Sponsorships

Coney Island Brewing, Anheuser-Busch and others double down on sponsorship to promote hard soda offerings

Healthcare

Inside The Evolving Pharmaceutical Category

Inside The Evolving Pharmaceutical Category

Pharmaceutical companies increase sponsorship activity, but calls to ban direct-to-consumer advertising could impact future spending

Telecommunications

Portfolio Overviews Of The Four Major U.S. Wireless Service Providers

Portfolio Overviews Of The Four Major U.S. Wireless Service Providers

Sponsorship spending and the biggest deals on behalf of the four major players in the wireless services category

Apparel

Lucky Brand Expands Partnership With Los Angeles Kings

Lucky Brand Expands Partnership With Los Angeles Kings

Denim company uses partnership to support youth hockey; gears up cobranded T-shirt line

Restaurant

Boston Calling: Wagamama Uses Sponsorship To Build U.S. Presence

Boston Calling: Wagamama Uses Sponsorship To Build U.S. Presence

British restaurant chain sponsors Boston music festival to engage college students and young professionals

Consumer Electronics

Hewlett-Packard Sprouts New Sponsorships

Hewlett-Packard Sprouts New Sponsorships

Technology giant partners with county fairs, music festivals and comedy tours to demonstrate new 3D scanning product

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