Cleveland Clinic, Mayo Clinic and OhioHealth increase use of sponsorship to showcase medical expertise and support corporate mission
Automaker partners with Bonnaroo music festival to promote new Apple Music in-car experience
Clothing manufacturer expands sponsorship portfolio beyond action sports in support of new product line
Hawaiian-themed footwear brand partners with endurance sports events, golf tournaments and music festivals, with additional deals in store
Grant Paranjape, MSE director of esports business and team operations, weighs in on one of the hottest topics in esports
Portfolio overviews, major deals and sponsorship spending at the four major players in the U.S. wireless service category
Whole-body cryotherapy and other alternative wellness therapies making a mark on the sports and entertainment landscape
C-store chain brings brand to life via partnerships with the Los Angeles Dodgers, San Francisco 49ers and Seattle Mariners
Automakers use new and existing sponsorships to promote expanding electric vehicle portfolios
German supermarket chain sponsors Taste of Charlotte to promote U.S. launch with additional deals expected to follow
Sponsorship Spending On The NBA Totals $1.12 Billion In 2017-2018 Season
How Sponsors Are Activating The 2017-2018 NBA Playoffs and Finals
Sponsorship Spending On The NHL Totals $559.5 Million In 2017-2018 Season
Sponsorship Takedown: A Look At WWE’s Sales Success
Three Hot Buttons In The Hospital Category