German supermarket chain sponsors Taste of Charlotte to promote U.S. launch with additional deals expected to follow
Not-for-profit hospital network uses San Jose Earthquakes, Oakland A’s and other properties to lean into the Northern California community
Prepaid wireless provider partners with House of Blues Entertainment and The Color Run as it expands its brick and mortar footprint
Automaker renews Staples Center, LA Kings and other high-profile properties in Southern California; expands music festival portfolio on behalf of new C-HR crossover
Financial services company leverages Gaelic Athletic Association to win back consumers following the global financial crisis
Beer giant extends 23-year-old sponsorship, with on-product activation playing a starring role
Chinese TV upstart partners with Minnesota Timberwolves, Rose Bowl and other properties to build visibility in the U.S. market
Telecommunications giant leverages Live Nation partnership to reward customers with presale ticket offers
Restaurant chain activates NCAA partnership with social media campaign around D1 championships
Telco uses college athletics, country music and bull riding to support growth ambitions in wake of Verizon wireline acquisition
NFL Sponsorship Revenue Totals $1.25 Billion In 2016 Season
Sponsorship’s Big Spenders: IEG’s Top Sponsor Rankings
Sponsorship Spending Forecast: Continued Growth Around The World
Allstate To Extend Sponsorship Coverage Beyond Sports
Order Up! Food Delivery Companies Call Up New Sponsorships
Disney, ESPN Makes OTT Move
Amazon’s Live Sports Trifecta
TV Led Properties Facing Innovator‘s Dilemma
more insights
Sharecare And Hawks Launch Innovative Jersey Patch Partnership To Make Atlanta And Georgia Among The Healthiest Places To Live In The U.S.
Sentry Becomes New Title Sponsor of Tournament of Champions
Bad Boy Mowers Named Title Sponsor For The ‘Battle 4 Atlantis’ College Basketball Tournament
LAFC Announces Heineken As A Founding Golden Boot Club Member
BMW Dallas Marathon Announces New Partner in MedNetwoRx
more news
Follow ESP Properties