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Sponsorship Industries

Retail

Lidl Takes The Lid Off New Sponsorships

Lidl Takes The Lid Off New Sponsorships

German supermarket chain sponsors Taste of Charlotte to promote U.S. launch with additional deals expected to follow

Healthcare

How Sutter Health Is Using Sponsorship As The Rx For Success

How Sutter Health Is Using Sponsorship As The Rx For Success

Not-for-profit hospital network uses San Jose Earthquakes, Oakland A’s and other properties to lean into the Northern California community

Telecommunications

Cricket Wireless Expands Sponsorship Portfolio

Cricket Wireless Expands Sponsorship Portfolio

Prepaid wireless provider partners with House of Blues Entertainment and The Color Run as it expands its brick and mortar footprint

Automotive

In It For The Long Haul: Toyota Extends AEG Partnership

In It For The Long Haul: Toyota Extends AEG Partnership

Automaker renews Staples Center, LA Kings and other high-profile properties in Southern California; expands music festival portfolio on behalf of new C-HR crossover

Financial Services

How Allied Irish Bank Used Sponsorship To Restore Brand Reputation

How Allied Irish Bank Used Sponsorship To Restore Brand Reputation

Financial services company leverages Gaelic Athletic Association to win back consumers following the global financial crisis

Beverages

Michelob Ultra Extends PGA Tour Partnership

Michelob Ultra Extends PGA Tour Partnership

Beer giant extends 23-year-old sponsorship, with on-product activation playing a starring role

Consumer Electronics

How TCL Is Using Sponsorship To Elevate U.S. Positioning

How TCL Is Using Sponsorship To Elevate U.S. Positioning

Chinese TV upstart partners with Minnesota Timberwolves, Rose Bowl and other properties to build visibility in the U.S. market

Telecommunications

How AT&T Is Using Sponsorship To Reward Customers

How AT&T Is Using Sponsorship To Reward Customers

Telecommunications giant leverages Live Nation partnership to reward customers with presale ticket offers

Restaurant

Pizza Hut Serves Up Large Slice Of The NCAA

Pizza Hut Serves Up Large Slice Of The NCAA

Restaurant chain activates NCAA partnership with social media campaign around D1 championships

Telecommunications

Frontier Communications Blazes New Sponsorship Trail

Frontier Communications Blazes New Sponsorship Trail

Telco uses college athletics, country music and bull riding to support growth ambitions in wake of Verizon wireline acquisition

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