Properties with a hunger for a nontraditional partner may want to check out a sweet new category: edible cookie dough.

Characterized as one of the hottest dessert trends by The New York Times, edible cookie dough cafes are popping out of the woodwork, with a growing number aligning with music festivals, sports venues and other types of properties to build their brands, sample their treats and access a new sales channel.

Unlike grandma’s cookie recipe, edible cookie dough does not include raw eggs, which makes the dessert safe for consumption.

And at least one player is using sponsorship to market its products, with others expected to follow. New York City-based Dō, Cookie Dough Confections has signed on as an official sponsor of next month’s Boston Calling music festival.

Cookie Dō, which is presumably using the sponsorship to promote its expansion into the Boston market, also sells through pro sports venues. The restaurant sold “Mets Cake Batter” and other exclusive products in pop-up stores in Citi Field during last month’s New York Mets’ home opener.

Concessionaires also are hopping on the cookie dough bandwagon. Aramark is selling Jane Dough cookie dough at Citizens Bank Park, Minute Maid Park and the Rogers Center after selling the product at basketball, football and hockey venues over the past year.

“The addition of gourmet edible, small batch cookie dough to our menus is related to our effort to offer on-trend, innovative concepts. The expansion into baseball represents the positive feedback we’ve received from fans at the other locations where we’ve offered it,” said David Freireich, Aramark senior director of corporate communications.

Other players in the category include Batter Cookie Dough Counter (Atlanta), Dough Co. (Salt Lake City) and the World’s Best Cookie Dough (New York City).