Fanchest is expanding its sponsorship portfolio to help scale its growing business.

The Brooklyn, N.Y.-based startup has signed exclusive deals with pro sports teams, college athletic programs and college alumni associations to build awareness and drive sales of its team-themed gift boxes.

Ties include the Philadelphia Flyers, North Dakota State University, The University of California, Berkeley and Wichita State University.

And additional deals are in the works, with a focus on college athletics.

“We’re in conversations with dozens of colleges,” said Dan Weinberg, Fanchest cofounder.

Fanchest markets curated gift boxes that include hats, collectibles and team gear. The gift boxes range in price from $59 to several hundred dollars, with females representing roughly 75 percent of the company’s customers.

“It’s a turnkey solution they know their boyfriend, dad, husband or son will like.”

While Fanchest works with more than 100 officially licensed brands, it does not feature team marks and logos on its gift boxes. But the company is increasingly working with teams to market its products directly to fans.

When negotiating deals, Fanchest prioritizes digital assets that can be used for direct response campaigns. That includes email marketing, social media and other digital channels.

“Our first preference is digital support, but we get excited about brand awareness opportunities as well,” said Weinberg.

Rather than signing five- and six-figure deals, Fanchest looks for revenue share agreements that include a minimum guarantee. The company positions itself as a distribution platform for schools to sell product to displaced fans.

“The University of California doesn’t have much retail presence in cities like Boston and New York. Having Fanchest as a distribution channel is a value add.”

Fanchest also looks to sell gift boxes to partner schools, who can then share them with other sponsors as a thank-you or for use in activation programs. The University of California gave gift boxes to Lyft for a promotion in which unsuspecting customers received a Cal Bears gift box while taking a ride in a co-branded vehicle.

The gift box marketer also is striking deals with college alumni associations. The company signed its first partnership with the University of Florida Alumni Association, a school attended by Fanchest cofounder Jeffrey Lin.

The association leverages its massive database to promote the UF gift box to school alumni, said Weinberg.

The sponsorship push follows an infusion of capital from professional athletes and other investors. That includes New Orleans Saints quarterback Drew Brees, Denver Broncos linebacker Von Miller, and founder and CEO of the Drone Racing League Nick Horbaczeswki.

Fanchest also markets gift boxes for babies, young adults and women.