Retailers replaced pharmaceutical companies as the most active category sponsoring causes in 2017, according to ESP research. Retailers were 4.2 times more likely to sponsor causes than the average of all categories.

Pharmaceutical companies (3.7), banks (3.1) and technology and professional services firms (2.8) round out the top five most active categories.

Bank of America maintained its status as the most active company sponsoring causes. The financial services company sponsors 15 percent of properties with a sponsor in the bank category.

AT&T, Genentech, JPMorgan Chase and Shell joined the top-ten most active sponsors list in 2017, while Disney, Johnson & Johnson, Toyota and Time-Warner dropped off.

SPONSORSHIP SPENDING ON CAUSES
SPONSORSHIP SPENDING ON CAUSES
*Projection

PROJECTED 2018 CAUSE SHARE OF NORTH AMERICAN MARKET
Projected 2018 Shares of North American Sponsorship Market

MOST ACTIVE CATEGORIES SPONSORING CAUSES
MOST ACTIVE CATEGORIES SPONSORING CAUSES
Retailers are 4.2 times more likely to sponsor causes than the average of all sponsors.

MOST ACTIVE BRANDS SPONSORING CAUSES
MOST ACTIVE BRANDS SPONSORING CAUSES
Fifteen percent of properties with a sponsor in the financial services category report a partnership with Bank of America.