Prove the value of your partnerships.
The demand that marketing programs be fully accountable and prove their value has never been greater. In this environment, sponsorships must be backed by hard numbers, or they will lose out to less robust but easier to measure CPM-based media.
But what should you measure and what do the results actually tell you? What was incremental and what would have occurred anyway?
Introducing ROS, the first and only guide to give you a true understanding of the numbers.
- Learn the best way to calculate the results of any partnership
- Provide CEOs and CFOs the information they need
- Determine which investments are generating the highest return
- Discover what to measure and report to sponsors
- Compare return across media
Written by Lesa Ukman, who, along with her colleagues at IEG, has defined the global standards and developed the industry models for forecasting, valuing and measuring sponsorships and promotional partnerships.
ROS is packed with more than 175 pages of meticulously mapped out quantitative and qualitative techniques that you can apply and implement immediately.
Using examples from partnerships of all types and sizes, and by companies from a range of industries with varying objectives, you get concrete how-tos, applicable findings from more than 100 academic and business research studies, the best and latest practices from IEG, and 110 instructive charts, models and graphs.
ROS is for the sponsor who isn’t sure he or she is getting their money’s worth. It is for the CFO who doesn’t realize emotional quotients can be quantified. But most of all, ROS is for the “rest of us”: the intuiters who know that building communities and sales are one and the same, but who are now being asked to prove it.