IEG Sponsorship Sourcebook

How the IEG Sponsorship Sourcebook Benefits You

From the most active sponsors to the hottest sponsorship opportunities, the IEG Sponsorship Sourcebook connects you to the right people right away. It delivers the inside track on sponsorship and spending at thousands of sports, arts, festivals, events and causes. This easy-to-use, 476-page reference tool, from the publisher of IEG Sponsorship Report, contains the critical data you need to make a successful sponsorship deal.

Sponsees, Tap New Revenue

Generate targeted new leads by seeing who has a special interest in your property type. Find out who sponsors what, who prefers grassroots ties and who buys title. You’ll have this information on more than 5,000 companies in IEG's Sourcebook’s Index of Sponsors. Plus, you can connect directly with the top 2,000 decision-makers from the most active sponsoring companies. The Sourcebook delivers the names, titles, addresses, phone and fax numbers of each company’s key players.

Sponsors, Get More For Your Money and Keep Tabs On The Competition

Sports. Music. Festivals. Arts. Causes. Fairs. Museums. Venues. Touring Attractions. The Sourcebook includes scores of new, emerging and established opportunities so you can efficiently locate those that fit your objectives and budget. Evaluate all of your options with comprehensive listings including dates, location, contact names, phone and fax numbers, e-mail and Web site addresses, attendance figures, budgets and current sponsors.

Locate the Agencies With the Specialties and Services Right for You

Connect with the services you need: sponsorship sales, client entertainment, TV packaging, sponsorship selection, program management, research and evaluation. IEG Sourcebook introduces you to agencies that can execute your programs around the world or on a local level. And, you’ll find experts that specialize in everything from motorsports to music festivals. Agencies are listed by category to help you find the most appropriate counsel.

Identify Specialized Services That Make Events Happen and Sponsorship More Effective

The IEG Sourcebook has the who, what and where to help you quickly find the services that are critical to the success of your events. Why waste time searching when you can find hundreds of experienced suppliers all in one place? Whether you want to add flash with mobile video screens, need a research firm to monitor attitude shifts toward your brand or seek specialists in merchandising and licensing, we’ve got them indexed conveniently by category.