Your must-have read on what is happening in sponsorship—When it comes to the business of sponsorship, and all the business that it touches.
The comprehensive directory to sponsors, properties, agencies and suppliers. Buy the '11 Sourcebook and Receive the '10 Sourcebook for Free!
IEG’s Guide to Sponsorship gives you the essential building blocks for establishing a sponsorship program
A comprehensive workbook to help you measure, justify and maximize the return on sponsorships and partnerships
IEG Sponsorship Agreements are template contracts that account for the subtle but significant legal and business issues applicable specifically to sponsorship.