Invaluable Take-home Materials

Packed with how-to information, research and activation case studies, charts and worksheets.

The 200-plus-page Activating and Measuring Sponsorship’s ROI Workbook Includes:

Leveraging and Promotion Tool Kit

• Spending on Activation Tables
• IEG Activation Menu by Tactic: Grassroots and local overlays; retail and media partnerships
• IEG Activation Menu by Category: Apparel and Footwear, Automotive, Electronics, Financial Services, IT, Media, Packaged Goods, Shipping, Retail, Telecom, Travel, Utilities
• IEG Activation Menu by Audience: Consumers, B2B, Investors, Media, Regulators, NGOs, Distribution Channels, Employees

Measurement and Evaluation Guide

• Step-by-step Methodologies for Measuring Sponsorship
• IEG Table of Sponsorship Objectives and Metrics
• IEG’s Process for Calculating Return on Hospitality
• Research Proofs and Findings: Highlights of more than 100 studies on product placement, sponsorship, cause marketing, celebrity endorsements, etc.
• How to Conduct an Audience Survey
• 15 New and Best Practices

Attendee Roster

• Full contact information for follow-up networking