Sponsorship News

Fresh information is crucial to your decision-making and priority setting. Count on us for the latest industry news to stay current on brands and rightsholders—their new partnerships, platforms, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative news database gives you a searchable resource of sponsorship activity for quick research into brands or properties.


Nation’s Escape Triathlon Continues Partnership With Gryphon Technologies As Presenting Sponsor Of The Military Challenge
WASHINGTON D.C. – IMG, a global leader in sports, events, media and fashion, announced today that Nation’s Escape Triathlon will continue its partnership with Gryphon Technologies, a leading Department of Defense (DoD) engineering and technical services firm. More


PGA TOUR Announces Bridgestone As Title Sponsor For SENIOR PLAYERS Championship Beginning In 2019
AKRON, Ohio – The PGA TOUR announced today that beginning in 2019, Bridgestone will become the title sponsor for the SENIOR PLAYERS Championship, one of five major championships contested annually on PGA TOUR Champions. More


LPGA Unveils Q-Series presented by Blue Cross and Blue Shield of North Carolina
DAYTONA BEACH, Fla. – The LPGA today announced Blue Cross and Blue Shield of North Carolina as the presenting sponsor of the brand-new LPGA Q-Series. More


SunnyD to Bring SunnyDays with Bristol Takeover
CONCORD, N.C. – SunnyD will look to make its presence known this weekend as NASCAR rolls into the winding hills of eastern Tennessee and Bristol Motor Speedway. More


Bon Secours and VCU Health Secure Sponsorship Rights to GRTC Pulse
RICHMOND, Va. – Bon Secours Richmond Health System and VCU Health System have partnered to secure joint sponsorship rights of GRTC Pulse, Richmond’s high capacity rapid transit system that will serve its first riders this summer. More


Cupcake Vineyards Returns to Coachella as Official Wine Sponsor
LIVERMORE, Calif. – Today, Cupcake Vineyards announced its brand sponsorship of the Coachella Valley Music and Arts Festival for 2018. More


Coors Light, Modelo Especial, Ballast Point To Be Official Beers At 2018 Toyota Grand Prix Of Long Beach
LONG BEACH, Calif. – Grand Prix Association of Long Beach officials today announced that Coors Light will be the Official Domestic Beer of the 2018 Toyota Grand Prix of Long Beach, while Modelo Especial will be Official Import Beer and Ballast Point will become Official Craft Beer of the 44th annual racing event. More


Coupa Teams Up with the San Francisco Giants as a Proud Sponsor
SAN MATEO, Calif. – Coupa Software, a leader in business spend management (BSM), and the San Francisco Giants today announced a multi-year sponsorship agreement. More


FIRST Announces Qualcomm’s Return as Presenting Sponsor for 2018 FIRST Championship Events in Houston and Detroit
MANCHESTER, N.H. – FIRST today announced that Qualcomm Incorporated will return as Presenting Sponsor for the 2018 FIRST Championship, the world’s largest celebration of science, technology, engineering, and math (STEM) for students, happening in Houston and Detroit this spring. More


Kingsmill Resort Announces Addition of GEICO As Presenting Sponsor of the Kingsmill Championship
WILLIAMSBURG, Va. – Kingsmill Resort, Williamsburg’s premier destination, is proud to host the 14th staging of the renowned Kingsmill Championship, from May 14-20, 2018. More

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