Leading the way in sponsorship consulting, valuation, measurement and strategy
Call Us:  (312) 944 1727

Sponsorship News

Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

Learn more about IEG > Work with IEG >

Tudor Joins Toyota Grand Prix Of Long Beach Family Of Sponsors
LONG BEACH, Calif. – Race officials announced today that TUDOR Watch U.S.A. is an Official Sponsor and the Official Timepiece for the 40th Toyota Grand Prix of Long Beach, set to run April 11-13. More >


WSOP.com Named Exclusive Online Gaming partner NY Rangers
NEW YORK – The New York Rangers and Caesars Interactive Entertainment (CIE) today announced a new marketing partnership making WSOP.com – one of the leading online gaming portals in New Jersey – the exclusive online gaming partner of the Rangers. More >


Blood Banks Crank Up The Sponsorship Spigot
BloodSource and Virginia Blood Services expand sponsorship portfolios across motorsports tracks, endurance sports and other properties More (subscription or free trial required) >


Four Analytical Tools For Measuring Digital Content Programs
WMG vice president Zack Sugarman shares four media management tools for getting the most out of digital content initiatives More (subscription or free trial required) >


Microsoft OneDrive Sponsors Coachella Music Fest
Growing competition drives new sponsorship activity on behalf of cloud storage services More (subscription or free trial required) >


Why Skype Is Calling Up New Partnerships
Internet protocol, telephony and video service provider inserts itself into the conversation by breaking down the barriers between fans and celebrities More (subscription or free trial required) >


Branded Cities To Sell Naming Rights To Iconic Las Vegas Strip Digital Sign – The World's Largest Led Screen
LAS VEGAS – Branded Cities Network, a leader in large format, digital signage in iconic locations, is selling the naming rights to its iconic Las Vegas Strip digital sign at Harmon Corner – the largest LED screen in the world. More >


Royal London Watches Move Into Pole Position With MCE BSB Partnership
The MCE Insurance British Superbike Championship, the UK's premier motorsport series has announced a partnership with watch brand Royal London, part of the Condor Group. More >


McDonald’s of Central Indiana Signs On As OneAmerica 500 Festival Mini-Marathon Sponsor
INDIANAPOLIS – The 500 Festival announced today that McDonald’s of Central Indiana will serve as the title sponsor of the Family Reunion Area within the OneAmerica 500 Festival Mini-Marathon on May 3, 2014. More >


Roush Fenway Racing And EcoPower Re-Refined Oil Announce Multi-Year Partnership
CONCORD, N.C. – Fresh off its one-two finish at Bristol Motor Speedway last weekend, Roush Fenway Racing (RFR) today announced a multi-year team-wide partnership with Safety-Kleen and its premium re-refined motor oil brand, EcoPower. EcoPower will serve as the official oil partner of NASCAR’s winningest team, as well as the primary sponsor for multiple races with the No. 17 Sprint Cup Ford and driver Ricky Stenhouse Jr. The No. 17 EcoPower Ford Fusion will make its debut at Michigan International Speedway in June. More >

 |<  <  13 - 14 - 15 - 16 - 17 - 18 - 19 - 20 - 21 - 22  >  >|