Sponsorship News

Fresh information is crucial to your decision-making and priority setting. Count on us for the latest industry news to stay current on brands and rightsholders—their new partnerships, platforms, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative news database gives you a searchable resource of sponsorship activity for quick research into brands or properties.


Comprehensive Partnership with Kroger Announced
LEXINGTON, Ky. – The University of Kentucky, JMI Sports and Kroger announced a comprehensive and unprecedented partnership that expands Kroger’s commitment to UK Athletics and the University of Kentucky, including the renaming of UK’s football stadium to Kroger Field. More


New Balance Becomes Official Sponsor Of The Virgin Money London Marathon
LONDON and BOSTON – Global athletic leader New Balance will become the official shoe and kit sponsor of the Virgin Money London Marathon in a new long term agreement announced today (1 May). More


New York Jets Announce Municipal Credit Union As The Team’s Official Credit Union Partner
NEW YORK — The New York Jets today announced a multi-year partnership with Municipal Credit Union (MCU). More


FedEx Renews National Football League Partnership
Delivery giant to continue FedEx Air & Ground NFL Players of the Week and Players of the Year awards platform More (subscription or free trial required)


Hawks Announce Verizon As Club’s Official Wireless Provider
ATLANTA – The Atlanta Hawks today named Verizon as the club’s official wireless provider and a partner for the team as it continues to connect with communities across the city. The partnership is on full display during the NBA Playoffs, as Verizon presents “High Voltage Fridays,” a weekly series of multi-location postseason pep rallies featuring appearances from Hawks Cheerleaders, Harry the Hawk and other team representatives. More


NHL Corporate Partners Leverage Excitement of Stanley Cup Playoffs with Branded Products, Hockey-Themed TV Spots and Digital Campaigns
NEW YORK / TORONTO — National Hockey League (NHL) corporate partners are leveraging the 2017 Stanley Cup Playoffs – the most exciting postseason in professional sports – to introduce new TV creative, digital and social media campaigns, and in-store and on premise POS that showcase new product offerings and once-in-a-lifetime experiences to hockey fans in the U.S. and Canada. The result is Stanley Cup branding across a broader myriad of channels, engaging millions of hockey fans in more ways than ever before. More


Synchrony Financial Announced as Title Partner of Rock ‘n’ Roll San Diego
SAN DIEGO – Competitor Group, Inc. (CGI), operators of the Rock ‘n’ Roll Marathon Series, today announced that Synchrony Financial, a premier consumer financial services company, will become the new title partner for the Rock ‘n’ Roll San Diego Marathon & 1/2 Marathon. The event, which returns June 3-4, will celebrate its 20th year running in 2017. More


How Allied Irish Bank Used Sponsorship To Restore Brand Reputation
Financial services company leverages Gaelic Athletic Association to win back consumers following the global financial crisis More (subscription or free trial required)


How Zappos Has Found Sponsorship To Be A Good Fit
A look at the retailer’s nontraditional approach to sponsorship including the Zappos Porta-Party and Friends with Benefits Road Show More (subscription or free trial required)


Quick Hits: Sponsorship Results
Executives from Dow Chemical, ING and Toyota share sponsorship success at IEG 2017 More (subscription or free trial required)

 |<  <  13 14 15 16 17 18 19 20 21 22  >  >| 

ESP Subscription Bundle

Unlimited access to Sponsorship Report, webinars & more. Become a subscriber now