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Klipsch Audio Announces Presenting Sponsorship Of 30th Annual Rock And Roll Hall Of Fame Induction Ceremony
CLEVELAND, Ohio – Klipsch, the leading global speaker and headphone manufacturer, is proud to announce a strategic, three-year partnership that will solidify the brand as the first-ever presenting sponsor of the Rock and Roll Hall of Fame Induction Ceremony. This monumental partnership unites two music industry legends founded on shared principles of heritage, respect, independence and expression. More >


How Drones Are Reshaping The Sponsorship Landscape
From improving team performance to enhancing the fan experience, drones are making a major impact in sports and entertainment More (subscription or free trial required) >


How the Minnesota Wild Are Monetizing Social Content
NHL team posts 15 percent to 20 percent increase in revenue by connecting sponsors with fans outside the walls of the Xcel Energy Center More (subscription or free trial required) >


More On Tap: Pabst To Expand Project Pabst
Pabst Brewing Co. to expand Portland music festival into a national marketing platform after seeing success with inaugural event More (subscription or free trial required) >


Quick Hits: Five Alternative Payment Structures
The pros and cons of revised payment schedules, pay for performance and other nontraditional payment structures More (subscription or free trial required) >


MetLife Backs UK Sports With Badminton Sponsorship
MetLife is to sponsor the first event of the 2015 Badminton World Federation (BWF) Superseries, at the All England Open at the National Indoor Arena in Birmingham. More >


Sonic Blasts Onto The PBR Scene With First-Ever National Partnership
PUEBLO, Colo. – SONIC, America’s Drive-In has partnered with the Professional Bull Riders (PBR) to become the official and exclusive quick service restaurant (QSR) of the world’s premier bull riding circuit and its elite Built Ford Tough Series (BFTS). More >


Two Of Comcast’s Premier Brands – Comcast Business And XFINITY – Sponsor Carl Edwards, Joe Gibbs Racing In 2015
PHILADELPHIA – Comcast announced today it will join Carl Edwards and the No. 19 NASCAR Sprint Cup Series entry fielded by Joe Gibbs Racing as primary sponsor for four races in 2015. More >


Bit-O-Honey To Ride With Buescher At Talladega Superspeedway In May
CONCORD, N.C. – Fresh off last weekend’s stellar second-place performance at Daytona International Speedway, Roush Fenway Racing has announced that Bit-O-Honey will partner with Chris Buescher at Talladega Superspeedway for the NASCAR XFINITY Series Winn Dixie 300 on May 2. Buescher raced in the front of the pack all day at Daytona, leading 12 laps and finishing just .089-seconds outside of first place. Buescher has finished second in two of his last three restrictor-plate races, including a runner-up finish last season in his first race at Talladega. More >


McDonald’s Restaurants Of Kentuckiana Announces New Thunder Promotion
LOUISVILLE, Ky. – Starting next month, Thunder fans will have a chance for an exclusive “inside” look at the show thanks to McDonald’s Restaurants of Kentuckiana and their new Thunder Insider program. Local McDonald’s Owner/Operators and the Kentucky Derby Festival made the announcement this morning. The new promotion runs from March 6 through April 2, at all 100 McDonald’s Restaurants throughout Kentuckiana. (Photo attached: Ira Salls, McDonald’s Owner/Operator; Mike Berry, KDF President & CEO; Steve Stratton, McDonald’s Owner/Operator.) More >

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