Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

Learn more about IEG > Work with IEG >

Mercury Insurance and USC Athletics Offer Trojans Football Fans a Chance to Win a Notre Dame Game VIP Experience
LOS ANGELES – The 2016 USC Trojans football squad has one of the nation’s toughest schedules, capped by a home game Thanksgiving weekend against their bitter rival, the Notre Dame Fighting Irish. Tickets for this game will sell out, but thanks to Mercury Insurance and USC Athletics, one lucky Trojans football fan will win a VIP experience for four to the most anticipated match-up of the year. More >


The Most Active Sponsors In The Auto Category
Toyota leads the pack in the U.S. as most active sponsor in the auto category More (subscription or free trial required) >


Dover International Speedway Partners with “Citizen Soldier” Film as Entitlement Sponsor for Oct. 2 NASCAR Sprint Cup Series Race
DOVER, Del. – “Citizen Soldier,” a feature film using real footage that follows an Oklahoma National Guard unit during its deployment to Afghanistan will be the entitlement sponsor for the NASCAR Sprint Cup Series race at Dover International Speedway on Sunday, Oct. 2, track officials announced today. More >


Premiership Rugby Extends Partnership with Land Rover
Land Rover is the Official Vehicle Partner of Premiership Rugby, a relationship that dates back to 2004. More >


American Airlines Becomes the Official Airline Partner of the Los Angeles Rams
LOS ANGELES – American Airlines continues to strengthen its presence in Los Angeles by becoming the Official Airline of the Los Angeles Rams. With this sponsorship, American Airlines joins a team of hand-selected Homecoming Partners who are welcoming the Rams back to Los Angeles for the first time in more than two decades. More >


Hugo Boss Renews Its Partnership with Paris Saint-Germain
Hugo Boss and Paris Saint-Germain are delighted to announce that they have renewed their partnership for the next two seasons. Since 2014, the leading men’s fashion brand has been the official tailor for the current Ligue 1 champions. More >


Los Angeles Football Club Announces Partnership with Banc of California
LOS ANGELES – The Los Angeles Football Club (LAFC) today announced Banc of California will be the naming partner of the club's new world-class 22,000-seat soccer stadium, now officially named Banc of California Stadium, as well as the Official Bank of LAFC and the LAFC Foundation. Banc of California is recognized by Forbes Magazine as one of America's Best Banks and is one of the fastest growing banks in America. More >


Molex Celebrates Second Year as Official Sponsor of Bank of America Chicago Marathon
LISLE, Ill. – Molex, a leading global manufacturer of electronic solutions, continues its commitment to health and fitness and recruiting as part of its Chicago Marathon official sponsorship. More >


How Rightsholders Are Using Snapchat To Bring Fans Closer To the Action
This month’s launch of Instagram Stories puts demand for sports and entertainment content into hyper drive More (subscription or free trial required) >


Frontier Communications Announces Major College Sports Sponsorship
Frontier Communications Corporation and IMG today announced that Frontier has signed multimedia rights partnerships with 10 universities, beginning with the 2016 college football season. More >

 |<  <  13 - 14 - 15 - 16 - 17 - 18 - 19 - 20 - 21 - 22  >  >| 

Speakers Behind the Scenes at IEG 2016

A quick glimpse into the types of insights you’ll gain by attending IEG 2017. View now