Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

Learn more about IEG > Work with IEG >

LPGA Announces Leaders Cosmetics as Newest Official Marketing Partner
DAYTONA BEACH, Fla. – The Ladies Professional Golf Association (LPGA) announced today that Leaders Cosmetics Co., LTD., a global leader in facial masks and skincare products, has joined the LPGA family as an Official Marketing Partner with the designation as Official Sun Care Product of the LPGA. More >


Chelsea and Nike Announce Long-Term Partnership
Chelsea Football Club today announces a new technical partnership with Nike, which represents the largest commercial deal in the club’s history. More >


Associated Bank Sees Success From Fan-First Activation Strategy
Bank posts 74 percent increase in Green Bay Packers checking accounts as a result of fan engagement program More (subscription or free trial required) >


Blaze Pizza Blazes New Sponsorship Trail
Fast-casual pizza chain partners with Staples Center and Los Angeles Kings to support triple-digit sales growth More (subscription or free trial required) >


Inside Leidos’ Evolving Sponsorship Strategy
Technology company partners with Roush Fenway Racing to reach new audiences in wake of multibillion-dollar acquisition More (subscription or free trial required) >


Wearable Safety Devices Dial In New Sponsorships
Wearsafe partners with endurance sports, college athletics and minor league baseball, with additional deals in the works More (subscription or free trial required) >


DICK'S Sporting Goods Partners With the Houston Marathon Committee
HOUSTON – The Houston Marathon Committee and DICK'S Sporting Goods today announced that DICK'S Sporting Goods has partnered with the HMC, host of the Chevron Houston Marathon, Aramco Houston Half Marathon and ABB 5K. The 2017 Race Weekend of Events will take place January 13-15, 2017. More >


NAB Signs On As AFL Women's League Naming-Rights Sponsor
One of Australia's biggest companies has jumped on board to sponsor the inaugural AFL Women's League as momentum builds for the ground-breaking competition. More >


Sacramento Kings, Blue Diamond Partner to Showcase California Growers and Inspire Health and Wellness
SACRAMENTO, Calif. – Today, the Sacramento Kings announced a new partnership with Sacramento-based Blue Diamond Growers, the world’s leading almond brand. More >


Standard Life Investments Extends Ryder Cup Deal to Paris 2018
Following The 41st Ryder Cup at Hazeltine National Golf Club in Minnesota last week, where the US regained the trophy, the global asset manager, Standard Life Investments, confirmed that it has extended its ground-breaking sponsorship of The Ryder Cup to include the 2018 contest, which will be played at Le Golf National, Paris, France, from September 28-30 2018. More >

 |<  <  13 - 14 - 15 - 16 - 17 - 18 - 19 - 20 - 21 - 22  >  >| 

What to Expect at IEG 2017

Big ideas from last year's keynotes to give you an idea what to expect at the conference. Watch now