Sponsorship News

Fresh information is crucial to your decision-making and priority setting. Count on us for the latest industry news to stay current on brands and rightsholders—their new partnerships, platforms, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative news database gives you a searchable resource of sponsorship activity for quick research into brands or properties.


How Sutter Health Is Using Sponsorship As The Rx For Success
Not-for-profit hospital network uses San Jose Earthquakes, Oakland A’s and other properties to lean into the Northern California community More (subscription or free trial required)


Chrysler Brand Announces Sponsorship and Support of 'Sesame Street'
AUBURN HILLS, Mich. — Chrysler today announced that it is now a proud sponsor and supporter of "Sesame Street," a commitment that includes supporting the show on PBS and new original content on Chrysler’s digital platforms. More


Connacht Rugby Partner Up With Steeltech Sheds
Connacht Rugby are pleased to announce that Steeltech Sheds have come on board as an official partner of the province with the company name to appear on the back of our playing and training shirts. More


Honda Canada Extends Sponsorship of Honda Indy Toronto Through 2020
TORONTO – Honda Indy Toronto along with its owners and operators, Green Savoree Racing Promotions, is proud to announce the extension of its sponsorship agreement with Honda Canada Inc. for the annual event at Exhibition Place through 2020. More


Bank of China: 1st Official Partner for Beijing 2022
The Bank of China becomes the Official Partner of the Beijing Organising Committee for the 2022 Olympic and Paralympic Winter Games (Beijing 2022) on July 13, 2017. More


Connacht Rugby Team Up With Brooks Group
With branches in Galway, Sligo and nationwide, Brooks Group are one of the leading timber and building merchants in the country and have been an institution in the Irish construction industry for many years. More


FC Bayern – Suited by BOSS
METZINGEN – Two major German players in the worlds of football and fashion unite to set out on a journey of success. FC Bayern partners with HUGO BOSS, as they embark on the International Champions Cup wearing specially designed styles from the BOSS collection. More


Goya Foods Named Title Sponsor Of The 2017 New York International Salsa Congress
NEW YORK – The New York International Salsa Congress (#goyaNYISC2017), a multi-day Latin music and dance festival, announces the title sponsorship of Goya Foods, the largest Hispanic-owned food company in the United States, along with sponsorships by Spanish media giants Telemundo 47 and La Mega radio, T-Mobile and Burju Shoes. More


Dairy Alternatives Take Root In Sponsorship
Califia Farms, White Wave and others sign new sponsorships on behalf of plant-based beverages More (subscription or free trial required)


Milk Companies Increase Sponsorship Activity
Properties extract new sponsorship dollars from the dairy industry as milk sales extend decades-long decline More (subscription or free trial required)

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