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Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

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Cirque du Soleil Breaks New Ground With Avatar Production
Theatrical producer sells sponsorship to individual show for the first time due to the worldwide popularity of the 2009 science fiction film More (subscription or free trial required) >

 

Dr. Bronner’s Magic Soaps Is Once Again Supporting The 5th Annual Del Mar Mud Run
SAN DIEGO, Calif. San Diegans are getting down and dirty where the “surf meets the dirt” on October 4th as VAVi Sport & Social Club, San Diego’s premier coordinator of social events, charity opportunities and adult sports leagues, brings you the 5th Annual Del Mar Mud Run 5k with Dr. Bronner’s Magic Soaps as the “Official Soap Partner”. More >

 

TD Ameritrade Named Official Sponsor Of The NFL
OMAHA, Neb. – TD Ameritrade Holding Corporation and the National Football League (NFL) today announced a three-year agreement, making TD Ameritrade an official sponsor of the National Football League. This new relationship is effective beginning with the 2014 season and will extend through the 2016 season. More >

 

USA Hockey Extends Partnership With Harrow Sports
COLORADO SPRINGS, Colo. – USA Hockey has entered into a multi-year agreement with Harrow Sports to continue as the official equipment, uniform, apparel, and bag supplier of the 2015 and 2017 USA Hockey Men's and Women's National University Team. The partnership supports the U.S. National University Teams participating in the Winter World University Games. More >

 

Janus Announced As Title Partner Of Rock ‘n’ Roll Denver
DENVER, Colo. – Competitor Group, Inc. (CGI) today announced a partnership with Denver-based Janus Capital Management (Janus) to become the title sponsor of the Janus Rock ‘n’ Roll Denver Marathon & ½ Marathon. More >

 

NASCAR Names XFINITY As New Series Sponsor
CHARLOTTE, N.C. – NASCAR's No. 2 series will have a new partner beginning in 2015 as Comcast's XFINITY brand becomes the entitlement partner for what is currently known as the Nationwide Series. More >

 

Ralph Lauren Named Official Partner & Outfitter Of The PGA Of America
PALM BEACH GARDENS, Fla. – Ralph Lauren Corporation has been named an Official Partner and Outfitter of the PGA of America through 2020. The licensing agreement also designates that Ralph Lauren is the Official Partner and Official Outfitter of the PGA Championship; the Official Outfitter of Ryder Cups conducted in the United States during that period; and the Official Outfitter of every U.S. Ryder Cup Team through 2020. More >

 

How Uniqlo Is Using Sponsorship To Support Growth Ambitions
Japanese casual wear designer partners with Red Sox Foundation, Exploratorium science museum and other properties to support U.S. expansion More (subscription or free trial required) >

 

No Fantasy: Lenovo Scores Touchdown With NFL Activation
Computer maker posts 32 percent increase in brand awareness among fantasy football fans as a result of NFL activation More (subscription or free trial required) >

 

Ploom Uses Sponsorship To Promote Pax Vaporizer
Vaporizer sponsors Oddball comedy festival, Culture Collide music fests and other events to engage smokers More (subscription or free trial required) >

 
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