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Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

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Best Practices: Sponsor Summits
The NBA, MLS New York Red Bulls and others find success in using summits to engage sponsors and prospects More (subscription or free trial required) >


How Cisco Uses Sponsorship To Enhance Connectivity
Technology company extends partnership with NBA, preps for Rio 2016 Olympic Games and moves on from the NHL More (subscription or free trial required) >


Just What The Doctor Ordered: Abbott Partners With World Marathon Majors
Healthcare company’s evolving business drives need for consumer engagement on a global scale More (subscription or free trial required) >


RAYMOND WEIL Announces Its Sponsorship As The Official Timepiece Of Prudential Center
NEW YORK – Swiss watch brand RAYMOND WEIL announces their sponsorship as the official timepiece of Prudential Center in Newark, NJ beginning October 2014. This will be the first sponsorship of its kind for the Brand in North America. More >


MetroPCS Dallas Marathon Announces Sponsorship Agreement With Columbia Business School
DALLAS – Organizers for the MetroPCS Dallas Marathon today announced a sponsorship agreement, through 2015, with Columbia Business School for the 2014 MetroPCS Dallas Marathon, Half Marathon and Behringer Relay. The partnership will include promotional events hosted in New York City and Dallas throughout the year and MetroPCS Dallas Marathon race weekend activation. More >


Western New York Energy, LLC Becomes Official Supporter Of USA Luge
MEDINA, N.Y. – It’s said that sometimes business relationships begin from the most unlikely circumstances. More >


Cisco And NBA Announce New Multiyear Agreement To Deliver A More Connected NBA
NEW YORK – Cisco and the National Basketball Association (NBA) today announced a new multiyear extension of their marketing partnership, which began in 2007. Cisco will continue its role as the Official Technology Partner of the NBA, Women’s National Basketball Association (WNBA), NBA Development League (NBA D-League), and USA Basketball. More >


LeMay – America’s Car Museum Adds Five New Sponsors, Renews Two More
TACOMA, Wash. – LeMay – America’s Car Museum (ACM) has gained five new sponsors and two renewal sponsorships, according to David Madeira, president and CEO of Tacoma, Washington-based ACM, the largest automotive museum in North America. The 165,000-sq.-ft., four-level museum, which opened in June 2012, now boasts more than 75 sponsors. More >


LPGA And GOLFZON Announce Partnership
KUALA LUMPUR, Malaysia – The Ladies Professional Golf Association (LPGA) today announced that GOLFZON, the world’s leading company in the virtual golf industry, is the LPGA’s newest Official Marketing Partner and will serve as the “Official Golf Simulator of the LPGA” beginning in 2015. More >


2014 Palm Beach Marathon And Run Fest Names Eau Palm Beach Resort & Spa As Title Sponsor
WEST PALM BEACH, Fla. – Life Time – The Healthy Way of Life Company and the Palm Beach Marathon and Run Fest announced that Eau Palm Beach Resort & Spa, located on the beach in Manalapan, Fla., is the title sponsor of the 11th annual Palm Beach Marathon and Run Fest. More >

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