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Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

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Motegi Racing To Be Title Sponsor For Inaugural Super Drift Challenge At Toyota Grand Prix Of Long Beach
LONG BEACH, Calif. – Motegi Racing will be the title sponsor of the Super Drift Challenge, the first night race in the 39-year history of the world-famous Toyota Grand Prix of Long Beach, April 19-21, race officials announced today. More >

 

Timbuk2 Sponsors The 2013 Wildflower Triathlons Festival
SAN FRANCISCO – Timbuk2, the original San Francisco bag company creating products for global individualists on the go, is pleased to announce its premier sponsorship of the 2013 Wildflower Triathlons Festival, a celebrated three-day event in Lake San Antonio, Calif. consisting of three separate triathlons and a sports expo on May 3-5, 2013. More >

 

Top British Employer MITIE Partners With London Revolution Cycle Ride To Support Apprenticeships And Jobs In Capital
MITIE, one of the UK’s largest employers, is proud to announce its sponsorship of this year’s MITIE London Revolution cycle challenge – which will see up to 2,000 cyclists ride 180 miles around the capital over two days. More >

 

BBVA Compass Introduces NBA-Branded Online Accounts
BIRMINGHAM, Ala. – BBVA Compass today announced the introduction of its NBA-branded online account, NBA Banking, which leverages the bank’s digital platforms to expand beyond its geographic footprint and capitalizes on its role as the official bank of the NBA in the U.S. to reach fans and customers nationwide. More >

 

MetLife Signs On As Global Sponsor Of 2013 World Baseball Classic
MetLife has signed on to be a Global Sponsor and the Official Insurance Company of the 2013 World Baseball Classic. MetLife, and its brand ambassador Snoopy, will be incorporated into multiple aspects of the event including in-stadium exposure and on worldwide media platforms. More >

 

Speed Energy Drink Named The Official Energy Drink Of The Toyota Grand Prix Of Long Beach
CHARLOTTE, N.C. – SPEED Energy Drink is proud to join the festivities at the Toyota Grand Prix of Long Beach as the Official Energy Drink Sponsor with a display in the Lifestyle Expo and will be sampled and sold throughout the facility during the April 19-21 event. More >

 

Champion Racing Oil Joins Speedway Motors As Series Title Sponsor
CLINTON, Mo. – Champion Racing Oil, based out of Clinton, MO, will join Speedway Motors as a co-sponsor of the Central PA Sprint Cars for 2013. The series will now be called the Speedway Motors/Champion Racing Oil Central PA Sprint Cars Presented by Hoseheads. More >

 

Hospital For Special Surgery And New York Knicks Invite Fans To "Train Like A Knick!"
NEW YORK – Hospital for Special Surgery (HSS), a world leader in orthopedics and rheumatology and the Official Hospital of the New York Knicks, and the New York Knickerbockers announced today the return of the “Train Like a Knick!” contest for the second year. More >

 

Independence Blue Cross Champions Two More Innovative Health Events Through Sponsorship And Coaching
PHILADELPHIA – This February, Independence Blue Cross (IBC) demonstrates its commitment to changing the game in health care delivery by sponsoring two local events aimed at finding ways to transform the industry. More >

 

LPGA’s Global Momentum Continues With Language Training Center Partnership Extension
DAYTONA BEACH, Fla. – On the eve of the season-opening ISPS Handa Women’s Australian Open, the LPGA today reinforced its commitment to player development and global growth, announcing a multi-year extension with the Indianapolis-based Language Training Center (LTC) as the Official Language Service Provider of the LPGA. More >

 
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