Leading the way in sponsorship insights, trends, training and events
Call Us:  (312) 944 1727

Sections:

Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

Learn more about IEG > Work with IEG >

Avaya To Partner With Team Penske In Both The Verizon Indycar Series And NASCAR Cup Series
MOORESVILLE, N.C. – Team Penske announced today that it has partnered with Avaya as a team sponsor for the 2015 season in both the Verizon IndyCar Series and the NASCAR Sprint Cup Series. Simon Pagenaud will pilot the No. 22 Avaya Team Penske Dallara/Chevrolet for at least four Verizon IndyCar Series events in his first season with Team Penske, including the 99th running of the Indianapolis 500 on Sunday, May 24. Avaya will also adorn the side of the No. 2 Ford Fusion driven by Brad Keselowski in the Sprint Cup Series event at Kansas Speedway on Saturday, May 9. More >

 

LPGA Announces Acer As New Official Marketing Partner
DAYTONA BEACH, Fla. – The Ladies Professional Golf Association (LPGA) announced today that Acer, a global leader in computers, software and technology services, is the newest Official Marketing Partner in the LPGA family and will be the Official Tablet of the LPGA this tournament season. More >

 

Firestone Gains Traction At Country Music Festivals
Firestone adds Stagecoach, Kicker Country Stampede and three other fests to Destination Country music campaign More (subscription or free trial required) >

 

How Kohler Is Using Sponsorship To Gain Social Currency
Kitchen and bath products manufacturer partners with Bonnaroo music festival as part of a new push to reach consumers in unexpected places More (subscription or free trial required) >

 

New Balance Brings “Made In USA” To Life Via Experiential Marketing
Footwear manufacturer uses MiUSA Craftsman Tour to educate consumers about the importance of domestic manufacturing More (subscription or free trial required) >

 

Wellcare Joins 2015 Derby Festival For Family-Friendly Health Fair
LOUISVILLE, Ky. – WellCare Health Plans Inc. joins the Kentucky Derby Festival this year as Presenting Sponsor of the Health Fair. The event promotes healthy families and healthy lifestyles, by offering free health screenings and valuable health information for children and families. The Health Fair is set for Tuesday, April 28, from 5 p.m. to 9 p.m. at the Kentucky Exposition Center in South Wing C. It will be held in conjunction with the Republic Bank Pegasus Parade Preview Party. More >

 

Humboldt Redwood Company Becomes Official Sponsor Of Sonoma Raceway
SONOMA, Calif. – Sonoma Raceway and Humboldt Redwood Company have joined forces to bring shade and comfort to race fans, as the Windsor, (Calif.)-based company has signed a multi-year agreement to become the raceway’s Official Redwood Provider. More >

 

Sonoma Raceway Introduces Real. Strong. Humboldt Redwood Deck
SONOMA, Calif. – Sonoma Raceway will introduce a new, club level option for race fans just in time for the 2015 major-event season. More >

 

The Sauber F1 Team And Inter Continue Partnership
HINWIL – The Sauber F1 Team is pleased to announce the extention of the partnership with Inter, the market leader in insurance brokerage in Latin America. The collaboration goes into its fourth consecutive year. The company’s logos are displayed on the seatbelts of the Sauber C34-Ferrari. More >

 

Budweiser Celebrates America’s Greatest Treasures With National Park Foundation, Brings Partnership To Life With Patriotic Packaging
ST. LOUIS – Today, on Earth Day, Budweiser announced its continued support and commitment to the environment through a partnership with the National Park Foundation (NPF), the official charity of America’s national parks, for the Find Your Park movement. More >

 
 |<  <  13 - 14 - 15 - 16 - 17 - 18 - 19 - 20 - 21 - 22  >  >|