Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

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Canon Appointed Rugby World Cup 2019 Official Sponsor
Canon, a world-leader in imaging solutions, has extended its official sponsorship of Rugby World Cup, World Rugby has announced. More >


IOC and Alibaba Group Launch Historic Long-Term Partnership as Alibaba becomes Worldwide Olympic Partner through 2028
The International Olympic Committee (IOC) and Alibaba Group today jointly announced a long-term partnership through 2028. More >


Target Announces Major Push into Soccer in the U.S.; Becomes Official Partner of Major League Soccer and Minnesota United FC
MINNEAPOLIS – Today, Target Corp. announced a series of national, local and charitable initiatives that mark the retailer’s largest-ever push into team sports. The move will immediately position the company as one of the country’s largest supporters of soccer. More >


QuickChek & The New Jersey Festival Of Ballooning: Partnership Enters Its 25th Year
READINGTON, N.J. – Entering its 25th year, QuickChek’s title sponsorship of the New Jersey Festival of Ballooning in Association with PNC Bank is the longest running sponsorship of any festival in the United States. The meeting to put the partnership together lasted all of 10 minutes. More >


US Youth Soccer Announces Partnership With Yokohama Tire Corporation
FRISCO, Texas — US Youth Soccer is excited to announce a multi-year partnership with Yokohama Tire Corporation, making YTC the “Official Tire Sponsor of US Youth Soccer.” More >


Category Update: Smoking Prevention Programs
With British American Tobacco’s $49 billion takeover of Reynolds American Inc. as a backdrop, IEG SR looks at sponsorship activity on behalf of smoking prevention campaigns More (subscription or free trial required) >


ZTrip Calls Up New Sponsorships
On-demand car service explores deals with three NFL teams following partnership with Kansas City Chiefs More (subscription or free trial required) >


Dunkin' Donuts Named Official Coffee Sponsor of USA Hockey Arena and USA Hockey's National Team Development Program
PLYMOUTH, Mich. – Dunkin' Donuts has extended its relationship with USA Hockey, becoming the official coffee and hot chocolate of USA Hockey Arena and USA Hockey's National Team Development Program, it was announced today. More >


Cheers to Barefoot Wine & Bubbly, the Official Wine & Bubbly of the 2017 DICK’S Sporting Goods Pittsburgh Marathon
PITTSBURGH – P3R, Pittsburgh’s premier race organization, is excited to introduce Barefoot Wine & Bubbly as the Official Wine & Bubbly Sponsor for the 2017 DICK’S Sporting Goods Pittsburgh Marathon weekend of events. More >


LTi Printing 200 Official Name of NASCAR Camping World Truck Series at MIS
BROOKLYN, Mich. — Michigan International Speedway continues to partner with Michigan companies. The track announced the official name for the truck race on Aug. 12 will be called the NASCAR Camping World Truck Series LTi Printing 200. More >

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IEG Sponsorship Report

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