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Cleveland Cavaliers Announce New Partnership With Breakfast Drink UP&GO
The Cleveland Cavaliers will celebrate its ties to the Land Down Under when the team hosts its first "Australia Day Game" presented by UP&GO, the official Australian Breakfast of the Cleveland Cavaliers, on Monday, January 25th at 7:00 p.m. vs. the Minnesota Timberwolves at Quicken Loans Arena. More >


Costa Del Mar Signs With FLW, Becomes Title Sponsor Of FLW Series
MINNEAPOLIS – FLW, the world's largest tournament-fishing organization, announced today that they have reached a sponsorship agreement with Costa Del Mar, a leading manufacturer of the world's clearest polarized performance sunglasses. Effective immediately, Costa will assume title sponsorship of the FLW Series, which recently published increased paybacks at the no-entry fee championship and an impressive schedule of lakes for 2016. Terms of the agreement were not disclosed. More >


NBA And State Farm Announce Multiyear Marketing Renewal
The National Basketball Association (NBA) and State Farm today announced a new multiyear expansion of their marketing relationship, which began in 2010. As part of the renewal, State Farm will continue to work with the NBA and the Women’s National Basketball Association (WNBA) on various programs throughout the year including State Farm All-Star Saturday Night and the NBA Draft presented by State Farm. More >


The Madison Square Garden Company And Dunkin' Donuts Announce Marketing Partnership
NEW YORK – The Madison Square Garden Company and Dunkin' Donuts today announced a multi-year marketing partnership, naming America’s all-day, everyday stop for coffee and baked goods the Official Coffee, Baked Goods and Breakfast Sandwich of the New York Knicks, New York Rangers, New York Liberty and Madison Square Garden (MSG). More >


2015 Recap: The Most Active Sponsors Of Global Sports
The most active sponsors of cricket, golf, motorsports, rugby and soccer More (subscription or free trial required) >


Dover International Speedway Partners With Delaware Office Of Highway Safety For The “Drive Sober 200” NASCAR XFINITY Series Race on Oct. 1
DOVER, Del. – The Delaware Office of Highway Safety will once again be the primary sponsor for a Dover International Speedway event in 2016 with the “Drive Sober 200” NASCAR XFINITY Series race on Saturday, Oct. 1, track officials announced today. More >


Michigan-Headquartered Businesses Meijer And Saint Joseph Mercy Health System Sign On As First Landmark Partners For New Detroit Events Center, Detroit Red Wings
As construction moves forward on the site of the new Detroit Events Center, Olympia Entertainment today announced that Meijer and Saint Joseph Mercy Health System are its first two official Landmark-level partners, the highest level of commitment. More >


RWB Vodka Set To Sponsor Rising Country Star Curtis Braly's "All About The Ride" Tour
NASHVILLE, Tenn. – RWB Vodka, the premium American-made vodka brand, and rising country newcomer Curtis Braly, have teamed up to bring a great tasting spirit to the great fans of country music. Braly, who just debuted on the MusicRow charts, will be cruising the highways in his RWB Vodka wrapped tour bus while embarking on his 2016 "All About The Ride" Tour. Tour dates will be released in the coming weeks. More >


USBC Announces Multi-year Sponsorship Of PBA Tour
ARLINGTON, Texas – The United States Bowling Congress has signed on as a major sponsor of the Professional Bowlers Association through 2018. As part of the agreement, USBC will run commercials showcasing its Future for the Sport campaign throughout the PBA Tour telecast season. More >

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