Leading the way in sponsorship consulting, valuation, measurement and strategy
Call Us:  (312) 944 1727

Sponsorship News

Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

Learn more about IEG > Work with IEG >

talkSPORT And SportsYapper Partner For The World Cup
talkSPORT, the world’s biggest sports radio station, has teamed up with SportsYapper, the UK’s fastest growing social media application for sports fans, for the 2014 FIFA World Cup. More >


Fox Run Group Announces Sponsors Of The Independence Visitor Center
The Independence Visitor Center in Philadelphia is preparing for the summer rush of tourists and locals to the 50,000 square-foot facility. The Visitor Center is where it all begins for those coming to see Philadelphia. More >


Great Clips Returns As Title Sponsor Of NASCAR “Fast Friday” In Sonoma
SONOMA, Calif. — Great Clips will again get Sonoma Raceway’s Toyota/Save Mart 350 weekend off to a speedy start with “Great Clips Fast Friday” on Friday, June 20. More >


How Brabble Is Using Sponsorship To Support Smartphone App
Smartphone app partners with rock music festivals, EDM conferences and other events to gain critical mass and draw advertiser interest More (subscription or free trial required) >


Nonprofit Refresher: IEG’s Guide To Corporate/Nonprofit Relationships
A summary of the different types of corporate/nonprofit relationships and what rights and benefits they include More (subscription or free trial required) >


RBC Scores An Ace With #RBCGolf4Kids
Canadian banking giant exceeds expectations from online competition between Team RBC golfers after just one week More (subscription or free trial required) >


Sponsorship Profile: The Governors Ball Music Festival
NYC music fest takes sponsorship sales in house while doubling down on media partnerships and content deals More (subscription or free trial required) >


"Planes and Polo" Celebrates Textron's 2014 Polo Sponsorship
WELLINGTON, Fla. – On April 10, Textron Inc. celebrated its sponsorship of high-goal polo at the prestigious International Polo Club (IPC) with the exclusive "Planes and Polo" event to benefit the Polo Training Foundation (PTF). More >


Cosmos Renew Partnership With Main Street Radiology
NEW YORK – The New York Cosmos announced today that Main Street Radiology (MSR) has renewed its partnership as the team’s official Imaging Center. More >


Novvi Becomes Renewable Engine Oil Supplier Of Sonoma Raceway
SONOMA – Sonoma Raceway will team with Novvi, LLC this race season, as the Emeryville-based company supplies the raceway with its latest line of biodegradable and renewable lubricants. More >

 |<  <  13 - 14 - 15 - 16 - 17 - 18 - 19 - 20 - 21 - 22  >  >|