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Sponsorship News

Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

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Vans Warped Tour Celebrates 20th Anniversary With New Sponsors
Teen-centric music tour fills presenting sponsor void with three-year partnership with Journeys More (subscription or free trial required) >

 

Three Media Partners Announced For U.S. Pro Road And Time Trial Nationals
COLORADO SPRINGS, Colo. — USA Cycling has announced the addition of three media partners for the Volkswagen USA Cycling Professional Road and Time Trial National Championships that will take place May 24-26 in Chattanooga, Tenn. More >

 

Minor Leagues partnering with Pep Boys
ST. PETERSBURG, Fla. – Minor League Baseball announced today that it has signed a national sponsorship agreement with The Pep Boys – Manny, Moe & Jack, the nation's leading automotive aftermarket service and retail chain. More >

 

ENEOS To Sponsor Larson In Nationwide Series
CONCORD, N.C. – Chip Ganassi Racing Teams (CGRT) announced today a new partnership with Japan’s largest oil company, JX Nippon Oil & Energy Corp., which will see their brand, ENEOS, as the primary sponsor on the No. 42 Chevrolet Camaro for two NASCAR Nationwide Series (NNS) races with driver Kyle Larson at Turner Scott Motorsports. More >

 

Hartford Marathon Foundation Announces Northeast Utilities as Title Sponsor of NU Hartford Marathon and Half Marathon in October
The Hartford Marathon Foundation is excited to announce Northeast Utilities as title sponsor of the NU Hartford Marathon and Half Marathon, the state’s premier running event. More >

 

Western Union's UEFA Europa League PASS Campaign Scores for Education
TURIN, Italy – On the day of the UEFA Europa League Final 2014,The Western Union Company, a leader in global payment services and Global Partner of the UEFA Europa League, together with the Western Union Foundation, announces the contribution to education that its PASS initiative has been making after a second season of the program that has supported UNICEF secondary education programs in Jamaica, Nigeria and Turkey. More >

 

NBA Promotes Amy Brooks And Emilio Collins To Executive Vice President
NEW YORK – The NBA has promoted Amy Brooks to Executive Vice President, Team Marketing and Business Operations, and Emilio Collins to Executive Vice President, Global Marketing Partnerships, NBA Deputy Commissioner Mark Tatum announced today. Both Brooks and Collins will continue to report to Tatum. More >

 

The Rugby Players’ Association welcomes Rhead Group as Official Supplier
Rhead Group, a leading international professional services consultancy, has today been confirmed as Official Supplier to the Rugby Players’ Association and title sponsor of the England Player of the Year Award to be presented at this year’s RPA Computacenter Players’ Awards 2014. More >

 

Arts Sponsorship Spending To Total $927 Million in 2014
Spending is expected to rise just 1.4 percent, down from the 2.6 percent increase from 2012 to 2013 More (subscription or free trial required) >

 

Bose Turns Up The Volume On Sponsorship
Move over Dr. Dre: Audio products company doubles down on sponsorship to reach a new generation of customers More (subscription or free trial required) >

 
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