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Sponsorship News

Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

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Intersport Brings On Coyote Logistics As Hockey City Classic Title Sponsor Through 2017
CHICAGO – Intersport today introduced Chicago-based Coyote Logistics as the new Hockey City Classic title sponsor through 2017. Along with the new partnership, the newly named Coyote Logistics Hockey City Classic brings top-tier collegiate hockey back to Soldier Field February 7, 2015. More >


NBA Sponsorship Revenue Totals $679 Million In 2013-2014 Season
Spending exceeds the 4.9 percent projected increase in the sports category and 4.3 percent increase in the overall sponsorship industry More (subscription or free trial required) >


Sponsorship Roundup: The Most Active Sponsors Of Rodeos
MillerCoors leads the herd as most active sponsor while banks are the most active category More (subscription or free trial required) >


Yogurt Makers Stir Up New Sponsorships
Dannon and Chobani use the NFL and college athletics to drive consumption beyond breakfast More (subscription or free trial required) >


Manchester City Expands Asia Presence With QNet Partnership
Barclays Premier League Champions, Manchester City, are delighted to announce a new club partnership with QNet. More >


Drive To End Hunger, Hendrick Motorsports Extend Relationship By HendrickMotorsports.com
CONCORD, N.C. – AARP and AARP Foundation’s nationwide campaign to address the problem of older adult hunger through the Drive to End Hunger program will return with 11-time NASCAR Sprint Cup Series champions Hendrick Motorsports in 2015 as a primary sponsor of driver Jeff Gordon and his No. 24 Chevrolet SS team. More >


JTG Daugherty Racing Announces Kimberly-Clark Corporation Extends Partnership To 2017
WATKINS GLEN, N.Y. – Today JTG Daugherty Racing announced Kimberly-Clark Corporation extended their sponsorship of the No. 47 Chevrolet SS with driver AJ Allmendinger through the 2017 NASCAR Sprint Cup Series season with their SCOTT, Viva, Kleenex, Cottonelle and Huggies brands. More >


Manchester City Raise A Toast To New Partnership With HANSA
Barclays Premier League Champions, Manchester City Football Club, are delighted to announce a new partnership with Hansa Pilsener. More >


Kansas City Based AMC Theatres Becomes A Sponsor Of The Waddell & Reed Kansas City Marathon With Ivy Funds
KANSAS CITY, Mo. – The Kansas City Sports Commission is excited to announce that AMC Theatres is a sponsor of the Waddell & Reed Kansas City Marathon with Ivy Funds on Saturday, October 18. More >


Airbnb Uses Sponsorship To Support Growth Ambitions
Peer-to-peer lodging company partners with TCS New York City Marathon, Australian national basketball team and other properties to promote new brand and engage local communities More (subscription or free trial required) >

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