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Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

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Finisherpix Renews Partnership With IRONMAN As Official Provider Of Athlete Photo Services
TAMPA, Fla. — IRONMAN, the largest participation sports platform in the world, today announced the continuation of a partnership with FinisherPix, an industry-leading, full service participant/finish-line photography business, as the Official Provider of Athlete Photo Services. More >


Mohawk Cleans Up With Tough Mudder
Flooring company partners with adventure challenge series to promote SmartStrand stain-resistant carpet line More (subscription or free trial required) >


Carbon Media Group Becomes Exclusive Digital Video Content Partner Of The Professional Bull Riders
PUEBLO, Colo. – The Professional Bull Riders (PBR) has partnered with digital content powerhouse Carbon Media Group to make CarbonTV.com the official home of PBR digital video content starting in 2015. More >


BridgeAthletic Named Official Training Service Partner Of USA Water Polo
HUNTINGTON BEACH, Calif. – BridgeAthletic, a smartphone app offering sport specific, customized training for athletic development, has partnered with USA Water Polo as an official training service partner. More >


Paul Mitchell Named Title Sponsor Of XTERRA U.S. Trail Run Series
HONOLULU, Hawaii – John Paul Mitchell Systems, the world’s largest privately owned professional salon hair care company, will extend their partnership with XTERRA – producers of the world’s premier off-road triathlon and trail running series – by becoming the Title Sponsor of the nationwide XTERRA U.S. Trail Run Series. More >


BMO Private Bank and Ringling College Sponsor Successful Work-In-Progress Screening of ‘Paradise, FL’
SARASOTA, Fla. – BMO Private Bank and Ringling College of Art and Design sponsored an invite-only work in progress screening last week to a standing room only audience of the locally-shot, produced and financed film ‘Paradise, FL’. More >


Canon Appointed Rugby World Cup 2015 Sponsor
LONDON – Canon, a world-leader in imaging solutions, has joined the family of Rugby World Cup 2015 official sponsors, Rugby World Cup Limited (RWCL) has announced. More >


Red Wings Select Primesport As Official Fan Travel Partner For 2014-15 Season
DETROIT – The Detroit Red Wings today announced a partnership to make PrimeSport the Official Fan Travel Partner of the Red Wings. The deal features exclusive offers for Red Wings fans at all road games on the team’s 2014-15 schedule, with packages that include game tickets, hotel accommodations, official souvenirs, welcome receptions, tailgates and more. More >


Rosetta Stone Hits the Track As The New Official Language-Learning Solution Of USA Track & Field
ARLINGTON – USA Track & Field (USATF) and Rosetta Stone Inc. (RST) today announced a multi-year partnership naming Rosetta Stone the official language-learning solution of USATF. Beginning today, all USATF members and Team USA athletes will have the opportunity to broaden their horizons and improve their communication skills with access to 24 languages in the Rosetta Stone language-learning suite of products. More >


Tempur-Pedic Announces Sponsorship With USSA Through 2016
LEXINGTON, Ky. – The most elite skiers, snowboarders and freeskiers in the United States will soon be able to experience the impact a great night’s sleep has on athletic performance as Tempur-Pedic North America, LLC announces its sponsorship with the U.S. Ski and Snowboard Association (USSA) through 2016. More >

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