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Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

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How JPMorgan Chase Is Banking On Sponsorship
Banking giant doubles down on sponsorship to create brand envy and promote Apple Pay mobile payment service More (subscription or free trial required) >


Need To Know: Trends To Watch In 2015
Virtual reality, big data and premium content will take on increased importance in 2015 and beyond More (subscription or free trial required) >


Goodwood Racecourse Announce Biggest Sponsorship In British Racing With Qatar
Goodwood Racecourse is delighted to announce a new 10-year partnership with Qatar, which is the single biggest sponsorship deal ever done for the benefit of British racing. Commencing in 2015, this makes the Qatar Goodwood Festival one of the most significant and valuable meetings in the world. More >


Adams Golf Extends Partnership of Adams Pro Tour Through 2016
K&G Sports LLC, the parent company of the Adams Pro Tour, is pleased to announce that Adams Golf, a subsidiary of TaylorMade Golf, has agreed to extend their title sponsorship of the Adams Pro Tour through 2016. The partnership dates back to 2000 when Adams Golf first began their title role of the pro tour under the name ‘Tight Lies Tour’. More >


Canon Singapore Announces Sponsorship Of Singapore Sports Hub
SINGAPORE – Canon, the global leader in photographic and digital imaging solutions, has become the latest Founding Partner and Official Printing & Imaging Partner of the Singapore Sports Hub following the signing of a three-year agreement. With this big boost to the local sporting landscape, Canon Singapore (CSPL) hopes to create a fraternity of athletes, spectators and photographers that will help Singapore achieve its goals of becoming a truly sporting nation. More >


Kroger Signs Multi-Year Sponsorship With Kentucky Derby Festival
LOUISVILLE, Ky. – The Kroger Company will continue its long running support of the Kentucky Derby Festival. The grocery chain has extended its multi-year title sponsorship of Kroger’s Fest-a-Ville on the Waterfront for another five years through 2019. More >


Salary Survey: Follow The Money And The Money Will Follow
IEG SR’s 19th Annual Salary Survey shows disparity between larger and smaller sponsorship organizations More (subscription or free trial required) >


Spending On Endurance Sports Rises 4.8 Percent In 2014
Gatorade replaces PowerBar as the most active sponsor of endurance sports in terms of number of deals More (subscription or free trial required) >


What Sponsors Want Under The Tree
Marketing execs from Bank of America, PepsiCo, Volkswagen and other companies share sponsorship wish lists More (subscription or free trial required) >


Portland Timbers, Simple Announce Multiyear Partnership
PORTLAND, Ore. – The Portland Timbers today announced a multiyear, multifaceted agreement with Simple, as the Major League Soccer (MLS) club’s official online banking partner. More >

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