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Sponsorship News

Sponsorship News

Fresh industry information is crucial to your decision-making and priority setting. Count on IEG for the latest sponsorship news to stay current on brands and properties—their new partnerships, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative News database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

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WESCO Renews Sponsorship With Richard Childress Racing
WELCOME, N.C. – WESCO International, Inc. and Richard Childress Racing (RCR) announced today their primary sponsorship of Ty Dillon’s No. 3 Chevrolet Camaro during the 2014 NASCAR Nationwide Series season. WESCO is a leading provider of electrical, industrial and communications MRO and OEM products, construction materials and advanced supply chain procurement services. More >


Mt. Borah Announces Cycling Apparel Partnership With Optum p/b KBS
MINNEAPOLIS, Minn. – Comprised of twenty-five athletes, the Minneapolis based orange and black team will race an international schedule in both road and cyclo-cross disciplines. The athletes will be outfitted in Mt. Borah’s top-tier cycling apparel, which is designed and manufactured at the company’s headquarters in Coon Valley, Wisconsin. More >


Sponsorship Spending Growth Slows In North America As Marketers Eye Newer Media And Marketing Options
IEG SR’s annual review and forecast projects North American sponsorship spending to grow 4.3 percent in 2014 More (subscription or free trial required) >


Liverpool FC Announces Its First Regional Marketing Partner In India
Liverpool Football Club has today announced XOLO as the Red’s first regional marketing partner in India. The Club and leading smart mobile devices brand commence a three-year partnership, bringing fans closer to the Club through the latest mobile technology. More >


NAPA AUTO PARTS To Sponsor Chase Elliott In The Nationwide Series
MOORESVILLE, N.C. – Driver Chase Elliott will compete full time in the NASCAR Nationwide Series for JR Motorsports starting in 2014 and do so with NAPA AUTO PARTS as his full-season primary sponsor, the team announced today. More >


Procter & Gamble Debuts “Pick Them Back Up,” Sequel To Award-Winning “Best Job” Ad Campaign
TORONTO – Marking one month until the start of the Olympic Winter Games, Procter & Gamble, a Worldwide Olympic Partner and the company behind everyday brands like Olay, Tide and Duracell, today unveiled the short online film and new commercial, “Pick Them Back Up.” The film is a sequel to the company’s groundbreaking “Best Job” film, which debuted at the London 2012 Olympic Games and garnered more than 21 million views. More >


Samsung Named Official Patron Of The PGA Of America
PALM BEACH GARDENS, Fla. – Samsung Electronics America Inc., a global leader and award-winning innovator in consumer electronics, has been named an Official Patron of the PGA of America. The three-year multi-platform agreement announced today spans the PGA Championship and Ryder Cup through 2016, featuring enhanced technological support that touches the daily golfer, spectators and media at premier events. More >


PersonalLoans.com Announces Sponsorship Of Minneapolis Bicycle Coalition
MINNEAPOLIS, Minn. – PersonalLoans.com, the leader in connecting consumers with personal cash loans online, has announced that they will be acting as a sponsor for the Minneapolis Bicycle Coalition. More >


Norton/Saint-Gobain Will Continue As Primary Sponsor To USA Luge Through 2018
LAKE PLACID, N.Y. – USA Luge has announced that Norton/Saint-Gobain, the team’s primary sponsor since 2009, will continue the partnership through the 2018 Peyongchang Winter Games. More >


New York Life Forms Multi-faceted Alliance With The Brooklyn Nets And Barclays Center
BROOKLYN – New York Life, one of the largest life insurers in the world and an iconic New York institution, has formed a multi-faceted alliance with the Brooklyn Nets and Barclays Center. More >

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