7-Eleven Partners With WWE Again For SummerSlam
July 26, 2010: DALLAS & STAMFORD, Conn. – After success with its World Wrestling Entertainment, Inc. (WWE) promotion last year, 7-Eleven, Inc. roars back into the ring this summer as a sponsor of SummerSlam, WWE's biggest pay-per-view event of the summer. The convenience retailer has beefed up this year's promotion, running now through Aug. 31, with double the variety of cups and double the WWE Superstars. In addition, the updated program features new products and online elements, including the opportunity to become a masked WWE Superstar. More