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Sponsorship News

SRAM Returns To US Gran Prix Of Cyclocross

July 29, 2010: LOUISVILLE, Ky. – Organizers of the US Gran Prix of Cyclocross and SRAM are proud to announce that they have extended their long and productive partnership for a fifth consecutive season. The USGP is the premiere CX series in the United States – featuring in eight action packed days of top-level professional and grassroots racing at four UCI ranked venues criss-crossing the entire country. More

IMG To Acquire ISP Sports

July 28, 2010: NEW YORK – IMG Worldwide, Inc. (IMG), a premier global sports, entertainment and media company, and ISP Sports, a U.S. college media rights management company, announced today that ISP has agreed to be acquired by IMG. More

Dorna And A-Style Cement Aragón GP Title Sponsorship Deal

July 27, 2010: A-Style and Dorna will once more work alongside one another in 2010 after an agreement was reached between the MotoGP rights holders and the Italian fashion brand for the title sponsorship of the GP at the Motorland Aragón circuit in September. More

Lazer Helmets Named Official Helmet Of The US Gran Prix Of Cyclocross

July 27, 2010: LOUISVILLE, Ky. – For 90 years Lazer Sport has been finding synergy between design, comfort and technology when manufacturing helmets for some of cycling's greatest competitors. In 2010 they are joining forces with the US Gran Prix of Cyclocross as the Official Helmet Sponsor and bringing their passion for performance to the nation's leading cyclocross series. More

7-Eleven Partners With WWE Again For SummerSlam

July 26, 2010: DALLAS & STAMFORD, Conn. – After success with its World Wrestling Entertainment, Inc. (WWE) promotion last year, 7-Eleven, Inc. roars back into the ring this summer as a sponsor of SummerSlam, WWE's biggest pay-per-view event of the summer. The convenience retailer has beefed up this year's promotion, running now through Aug. 31, with double the variety of cups and double the WWE Superstars. In addition, the updated program features new products and online elements, including the opportunity to become a masked WWE Superstar. More

IEG SR PREMIUM CONTENT
Audience Research: Asking The Right Questions To Give Sponsors The Answers They Need

July 26, 2010: Findings can demonstrate fit, identify new prospects, develop relevant activation ideas and prove return on investment More (subscription or free trial required)

Bonver Group Renews Title Sponsorship Of Czech GP

July 26, 2010: FUNCHAL, Portugal – Having been the Title Sponsor of the 2009 Czech Grand Prix, the company Bonver Group of Czech Republic, providing electromechanical roulettes, VLTs and having its own gambling houses, bars and restaurants under the name Club Bonver, will be again the Title Sponsor of the Bonver Grand Prix of the Czech Republic set to happen in Loket on the August 8 weekend. More

Brooklyn Sports & Entertainment Announces Willis Group Holdings As A Major Partner Of The Barclays Center In Brooklyn

July 26, 2010: BROOKLYN, N.Y. – Brooklyn Sports & Entertainment, a sales and marketing arm of the Barclays Center, today announced that Willis Group Holdings plc, the global insurance broker, has become a major partner of the planned Barclays Center in Brooklyn. More

IEG SR PREMIUM CONTENT
College Savings Plans Invest In Local Sponsorships

July 26, 2010: State-administered 529 programs sign deals to raise awareness, educate consumers More (subscription or free trial required)

IEG SR PREMIUM CONTENT
Greyhound Stops At More Local Events In 2010

July 26, 2010: Leader in bus travel sponsors a dozen properties to show off new vehicles, interact with consumers and dispel preconceived notions More (subscription or free trial required)

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