Sponsorship spending on marathons, cycling competitions and other endurance sports events is expected to total $124.6 million in 2016, a 4.9 percent increase from 2015, according to IEG research.
Endurance sports spending continues its upward momentum as companies increasingly use sponsorship to engage affluent, health-conscious adults.
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See how we helped the Aircraft Owner and Pilots Association identify an overlooked, yet very valuable and saleable asset. IEG’s counsel ultimately helped AOPA to secure two top-tier sponsors and engage several additional potential partners. Read >
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