Sponsorship Spending On The NBA Totals $861 Million In 2016-2017 Season

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Sponsorship Spending On The NBA Totals $861 Million In 2016-2017 Season

Sponsorship spending on the National Basketball Association and its 30 teams totaled $861 million in the 2016-2017 season, a 7.8 percent increase from the previous year, per IEG research.

Sponsorship spending will skyrocket in the upcoming year due to Nike partnership and jersey deals.