Sponsorship Spending On The NBA Totals $799 Million In 2015-2016 Season

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Sponsorship Spending On The NBA Totals $799 Million In 2015-2016 Season

Sponsorship spending on the National Basketball Association and its 30 teams totaled $799 million in the 2015-2016 season, an 8.1 percent increase from the previous year, according to IEG research.

Global expansion, rich content and social media dominance continue to drive corporate interest in the NBA.