Sponsorship spending on music tours, festivals and venues is expected to reach $1.47 billion in 2016, up 5.6 percent from 2015, according to IEG research.
Music continues to reign supreme as an emotional touchpoint for brands and fans.
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Homes for Our Troops
See how we helped Homes for Our Troops increase their sponsorship revenue tenfold, increase their number of sponsors from three to nine and double the asking price for their sponsorship packages. Read >
Kiwanis International needed to establish its brand as a national sponsorship platform. IEG Consulting created a program that secured three top-tier partners in less than a year. Read >
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