Sponsorship spending on music tours, festivals and venues is expected to reach $1.47 billion in 2016, up 5.6 percent from 2015, according to IEG research.
Music continues to reign supreme as an emotional touchpoint for brands and fans.
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Kiwanis International needed to establish its brand as a national sponsorship platform. IEG Consulting created a program that secured three top-tier partners in less than a year. Read >
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