Sponsorship Spending On Music To Total $1.47 Billion In 2016

Sponsorship Spending On Music To Total $1.47 Billion In 2016

Sponsorship spending on music tours, festivals and venues is expected to reach $1.47 billion in 2016, up 5.6 percent from 2015, according to IEG research.

Music continues to reign supreme as an emotional touchpoint for brands and fans.

 

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