Fair And Festival Sponsorship Spending To Total $878 Million In 2016

Fair And Festival Sponsorship Spending To Total $878 Million In 2016

Sponsorship spending on fairs, festivals and annual events is expected to total $878 million in 2016, a 2.1 percent increase over the previous year, according to IEG research.

Until fairs and festivals fully develop their digital capabilities, spending will likely remain sluggish for the foreseeable future.

 

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