Cause Sponsorship Spending To Total $2.14 Billion In 2018

Cause Sponsorship Spending To Total $2.14 Billion In 2018

Sponsorship spending on causes is expected to grow 4.4 percent to $2.14 billion in 2018, according to ESP research.

Retailers replaced pharmaceutical companies as the most active category sponsoring causes in 2017, according to ESP research. Retailers were 4.2 times more likely to sponsor causes than the average of all categories.

 

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