Arts Sponsorship Spending to Total $927 Million in 2014

Arts Sponsorship Spending to Total $927 Million in 2014

Sponsorship spending on the arts is expected to grow 1.4 percent in 2014, down from 2.6 percent in 2013. While corporate interest remains high, spending growth is hampered by organizations that continue to sell need-based sponsorships, not marketing-driven solutions.

 

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