Sponsorship spending by North American companies is expected to total $20.6 billion in 2014, up 4.3% from 2013.
Although sponsorship is still seeing steady growth, corporate interest in other marketing alternatives, particularly digital, has dampered enthusiasm.
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Kiwanis International needed to establish its brand as a national sponsorship platform. IEG Consulting created a program that secured three top-tier partners in less than a year. Read >
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