2015 Rugby World Cup Sponsorship Insights

2015 Rugby World Cup Sponsorship Insights

Although its reach does not equal that of the Olympic Games or FIFA World Cup, the 2015 Rugby World Cup taking place through the end of October in the U.K. is a powerful promotional platform for sponsors to engage fans of the sport in countries where it has long been a passion, as well as in newer territories where rugby has made recent inroads and is seeing significant growth.

As we have done around the Olympic Games and FIFA World Cup, IEG has created this special section to compile and curate how the six RWC Worldwide Partners are bringing their association to life. Each has a robust activation plan, with some including traditional media buys while others stick to digital content extensions and tried-and-true platforms such as trophy tours and ticket promotions.

Many of those activations are focused on the host countries, where official sponsors will face competition from other supporters of the sport, including longtime partners of the English national team. Although limited by anti-ambush restrictions, England sponsors—particularly O2 and its #WearTheRose campaign—have effectively captured some of the brand conversations leading up to the RWC.

When you click on the logos below, you will see the public-facing sponsorship activations of each sponsor.

Worldwide Partners

Click on the logos below to see the public-facing sponsorship activations of each sponsor.

DHL
Emirates
Heineken
Land Rover
MasterCard
Societe Generale

Rugby World Cup’s Sponsorship Picture

The “who” and “how much” behind 2015 Rugby World Cup’s corporate partnership revenue, including Worldwide Partners, Official Sponsors and Tournament Suppliers.

Click infographic to enlarge.

 

IEG Sponsorship Report

A Must Read for Anyone in the Sponsorship Industry. More info