Rio 2016 Sponsor Profile

USOC Sponsor — United Airlines
Official Airline

USOC Sponsor - United Airlines

In an effort to support the next generation of Olympic hopefuls, United hosted a virtual baton pass throughout the United States, around which United representatives distributed branded batons to travelers at airports in Chicago, Denver, Houston, Los Angeles, New York City, San Francisco and Washington, D.C.

Customers helped the company reach its goal of 10 million miles by taking a picture with a baton (or a virtual baton on the United website) and sharing it on Instagram and/or Twitter with the #UABatonDonation hashtag.

United donated 10 miles to Team USA for every post.

TOP Sponsors

Click on the logos below to see the public-facing sponsorship activations of each sponsor.

Atos
Bridgestone
Coca-Cola
Dow
GE
McDonald’s
Omega
Panasonic
Procter & Gamble
Samsung
Visa

USOC Sponsors

Click on the logos below of the most noteworthy U.S. Olympic Committee sponsors to see the public-facing sponsorship activations of each sponsor.

24 Hour Fitness
AT&T
BMW of North America
BP
Budweiser
Chobani
Citi
DeVry University
Dick’s Sporting Goods
Hershey
Kellogg
Liberty Mutual Insurance
Milk Life
Nike
TD Ameritrade
United Airlines

Rio 2016 Organizing Committee Sponsors

Click on the logos below of the most noteworthy Rio 2016 Games sponsors to see the public-facing sponsorship activations of each sponsor.

Bradesco
Claro
Embratel
Nissan

Return to Rio 2016 Olympic Sponsorship Insights

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