Rio 2016 Sponsor Profile

USOC Sponsor — Kellogg
Official Sponsor

USOC Sponsor - Kellogg

Kellogg is promoting Team USA with the “What Gets You Started” marketing campaign that shows how five Olympic hopefuls incorporate its products into their training rituals. Kellogg promotes the campaign via partnerships with bloggers and other influencers and the #TeamKellogg and #GetMeStarted hashtags.

Kellogg celebrated the 100-day kickoff to Rio 2016 with an event in New York City’s Time Square that gave consumers an opportunity to experience swimming and other sports through virtual reality technology.

TOP Sponsors

Click on the logos below to see the public-facing sponsorship activations of each sponsor.

Atos
Bridgestone
Coca-Cola
Dow
GE
McDonald’s
Omega
Panasonic
Procter & Gamble
Samsung
Visa

USOC Sponsors

Click on the logos below of the most noteworthy U.S. Olympic Committee sponsors to see the public-facing sponsorship activations of each sponsor.

24 Hour Fitness
AT&T
BMW of North America
BP
Budweiser
Chobani
Citi
DeVry University
Dick’s Sporting Goods
Hershey
Kellogg
Liberty Mutual Insurance
Milk Life
Nike
TD Ameritrade
United Airlines

Rio 2016 Organizing Committee Sponsors

Click on the logos below of the most noteworthy Rio 2016 Games sponsors to see the public-facing sponsorship activations of each sponsor.

Bradesco
Claro
Embratel
Nissan

Return to Rio 2016 Olympic Sponsorship Insights

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