Rio 2016 Sponsor Profile

USOC Sponsor — Hershey
Official Confectionery Partner

USOC Sponsor - Hershey

As one of the USOC’s newest partners, Hershey is leveraging its sponsorship with “Hello from Home,” an ad campaign in which friends and families show their support for three sponsored athletes through notes enclosed in Hershey products. The company promotes the creative in TV commercials and long and short-form videos.

Hershey also touts its Olympic affiliation on special-edition red, white and blue packaging. The packages mark the first time the company has changed the iconic silver letters on Hershey Milk Chocolate packaging in the brand’s 122-year-old history.

TOP Sponsors

Click on the logos below to see the public-facing sponsorship activations of each sponsor.

Atos
Bridgestone
Coca-Cola
Dow
GE
McDonald’s
Omega
Panasonic
Procter & Gamble
Samsung
Visa

USOC Sponsors

Click on the logos below of the most noteworthy U.S. Olympic Committee sponsors to see the public-facing sponsorship activations of each sponsor.

24 Hour Fitness
AT&T
BMW of North America
BP
Budweiser
Chobani
Citi
DeVry University
Dick’s Sporting Goods
Hershey
Kellogg
Liberty Mutual Insurance
Milk Life
Nike
TD Ameritrade
United Airlines

Rio 2016 Organizing Committee Sponsors

Click on the logos below of the most noteworthy Rio 2016 Games sponsors to see the public-facing sponsorship activations of each sponsor.

Bradesco
Claro
Embratel
Nissan

Return to Rio 2016 Olympic Sponsorship Insights

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