Rio 2016 Sponsor Profile

TOP Sponsor — Dow
Official Chemistry Company/Official Carbon Partner of Rio 2016

TOP Sponsor - Dow

As it did in Sochi, Dow will emphasize its role in supplying materials and products that help lower the carbon footprint of venues, surfaces, etc.

Digital/Social Leveraging  

Dow has created a microsite to showcase the projects it is involved in related to Rio 2016, with the primary goal of showcasing its expertise in sustainability and the use of its science and technology to reduce carbon emissions.

In addition, Dow’s artificial turf solutions unit has its own Olympic-related webpage containing content highlighting the unit’s contributions to the Games—including supplying the surface for the hockey field.

340Bv_nrzPU

On-Site Activation/Presence

Dow’s technology will be integrated into a variety of Olympic venues, including field-of-play technology, venue construction materials, transportation and extended infrastructure. Examples include DOWLEX linear low density polyethylene resins in the turf system at Deodoro Park, home of the field hockey competition; Dow plastics used in pipes for drainage and irrigation systems at Maracana Stadium; coating and construction materials used to finish buildings in the Athletes’ Village, as well as the use of Dow resins to coat water tanks; Dow wire and cable technology used throughout multiple venues.

Promotions

Dow has become the premier partner and STEM Education partner of Transforma, the Rio 2016 Organizing Committee’s education program. Dow will provide educational programming focused on science and sports, and through the company’s support, the program has expanded to 180-plus schools in seven Brazilian cities where Dow has offices and manufacturing operations.

TOP Sponsors

Click on the logos below to see the public-facing sponsorship activations of each sponsor.

Atos
Bridgestone
Coca-Cola
Dow
GE
McDonald’s
Omega
Panasonic
Procter & Gamble
Samsung
Visa

USOC Sponsors

Click on the logos below of the most noteworthy U.S. Olympic Committee sponsors to see the public-facing sponsorship activations of each sponsor.

24 Hour Fitness
AT&T
BMW of North America
BP
Budweiser
Chobani
Citi
DeVry University
Dick’s Sporting Goods
Hershey
Kellogg
Liberty Mutual Insurance
Milk Life
Nike
TD Ameritrade
United Airlines

Rio 2016 Organizing Committee Sponsors

Click on the logos below of the most noteworthy Rio 2016 Games sponsors to see the public-facing sponsorship activations of each sponsor.

Bradesco
Claro
Embratel
Nissan

Return to Rio 2016 Olympic Sponsorship Insights

Sponsorship Report

A Must Read for Anyone in the Sponsorship Industry. More info