Rio 2016 Sponsor Profile
The wireless and Internet service provider is one of three subsidiaries of Mexican billionaire Carlos Slim’s America Movil conglomerate to serve as an official sponsor of the Rio Organizing Committee. The others are Brazilian telecommunications company Embratel and NET, the largest cable TV provider in Latin America.
TV Ad Support
Claro is running a corporate spot showcasing the steps it is taking to make Rio 2016 the most connected Olympic Games in history and inviting consumers to contribute to that effort by highlighting events through their own social media channels.
Claro also has launched a series of short videos with titles such as “Speedy Thumb,” “Elastic Index” and “Flexible Hands” on its YouTube channel instructing consumers how to “train” for the Games, for example thumb stretching in order to post and share content better and faster.
Claro also has a microsite with dedicated Olympic content.
Claro will give away more than 16 million “sports experiences” to its subscribers who reload their prepaid phone with at least 20 reais worth of service. The company also will give away prize packages of tickets for Olympic competitions.
Click on the logos below to see the public-facing sponsorship activations of each sponsor.
Click on the logos below of the most noteworthy U.S. Olympic Committee sponsors to see the public-facing sponsorship activations of each sponsor.
Rio 2016 Organizing Committee Sponsors
Click on the logos below of the most noteworthy Rio 2016 Games sponsors to see the public-facing sponsorship activations of each sponsor.
Return to Rio 2016 Olympic Sponsorship Insights