Rio 2016 Sponsor Profile

Rio 2016 Organizing Committee Sponsor — Claro
Official Telecommunications Services Provider

Rio 2016 Organizing Committee Sponsor - Claro

The wireless and Internet service provider is one of three subsidiaries of Mexican billionaire Carlos Slim’s America Movil conglomerate to serve as an official sponsor of the Rio Organizing Committee. The others are Brazilian telecommunications company Embratel and NET, the largest cable TV provider in Latin America.

TV Ad Support

Claro is running a corporate spot showcasing the steps it is taking to make Rio 2016 the most connected Olympic Games in history and inviting consumers to contribute to that effort by highlighting events through their own social media channels.

dQpQMGuoZBo

Digital/Social Leveraging  

Claro also has launched a series of short videos with titles such as “Speedy Thumb,” “Elastic Index” and “Flexible Hands” on its YouTube channel instructing consumers how to “train” for the Games, for example thumb stretching in order to post and share content better and faster.

Claro also has a microsite with dedicated Olympic content.

Promotions

Claro will give away more than 16 million “sports experiences” to its subscribers who reload their prepaid phone with at least 20 reais worth of service. The company also will give away prize packages of tickets for Olympic competitions.

TOP Sponsors

Click on the logos below to see the public-facing sponsorship activations of each sponsor.

Atos
Bridgestone
Coca-Cola
Dow
GE
McDonald’s
Omega
Panasonic
Procter & Gamble
Samsung
Visa

USOC Sponsors

Click on the logos below of the most noteworthy U.S. Olympic Committee sponsors to see the public-facing sponsorship activations of each sponsor.

24 Hour Fitness
AT&T
BMW of North America
BP
Budweiser
Chobani
Citi
DeVry University
Dick’s Sporting Goods
Hershey
Kellogg
Liberty Mutual Insurance
Milk Life
Nike
TD Ameritrade
United Airlines

Rio 2016 Organizing Committee Sponsors

Click on the logos below of the most noteworthy Rio 2016 Games sponsors to see the public-facing sponsorship activations of each sponsor.

Bradesco
Claro
Embratel
Nissan

Return to Rio 2016 Olympic Sponsorship Insights

IEG Access

Unlimited access to IEG Sponsorship Report, webinars & more. Become a subscriber now