Rio 2016 Sponsor Profile

USOC Sponsor — Citi
Official Bank

USOC Sponsor - Citi

Citi is leveraging Rio 2016 with #StandforProgress, a campaign designed to spark a conversation about how world-class athletes and everyday Americans define progress, set goals and overcome obstacles.

As part of the program, six athletes from Team Citi met students from around the country to explore how they define progress. The college students were selected from Citi Foundation’s Pathways to Progress, a three-year, $50 million initiative designed to prepare 100,000 young people for success.

Citi is promoting #StandForProgress through TV commercials, its dedicated YouTube channel, social media posts, in-branch posters and ATM signage.

The bank also ran a promotion that offered Citi Visa card members the chance to win a trip for two to the Rio 2016 Opening Ceremony in exchange for making an online and/or overseas purchase with the card.

TOP Sponsors

Click on the logos below to see the public-facing sponsorship activations of each sponsor.

Atos
Bridgestone
Coca-Cola
Dow
GE
McDonald’s
Omega
Panasonic
Procter & Gamble
Samsung
Visa

USOC Sponsors

Click on the logos below of the most noteworthy U.S. Olympic Committee sponsors to see the public-facing sponsorship activations of each sponsor.

24 Hour Fitness
AT&T
BMW of North America
BP
Budweiser
Chobani
Citi
DeVry University
Dick’s Sporting Goods
Hershey
Kellogg
Liberty Mutual Insurance
Milk Life
Nike
TD Ameritrade
United Airlines

Rio 2016 Organizing Committee Sponsors

Click on the logos below of the most noteworthy Rio 2016 Games sponsors to see the public-facing sponsorship activations of each sponsor.

Bradesco
Claro
Embratel
Nissan

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