Rio 2016 Sponsor Profile

Rio 2016 Organizing Committee Sponsor — Bradesco
Official Finance and Insurance Services Sponsor

Rio 2016 Organizing Committee Sponsor - Bradesco

The Brazilian banking and insurance giant was the first domestic sponsor of Rio 2016, signing in November 2010 for a reported fee of $320 million in cash and in-kind services. The company has rights to associate its Bradesco corporate and banking brand with the Games, as well as its Bradesco Seguros insurance brand.

TV Ad Support

Immediately following the closing ceremonies of London 2012, Bradesco launched a TV spot with the message that the journey to 2016 had started and all eyes were on Brazil from that moment.

The Games have been a focal point of Bradesco’s TV advertising for the past four years, primarily with the message that hosting the Olympics are a key moment in the development of the country and Bradesco is playing a key role in that moment.

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Digital/Social Leveraging  

As part of its sponsorship of the Olympic Torch Relay, Bradesco conducted a digital media campaign using the hashtag #chamaquetransforma, through which Brazilian citizens could nominate people they considered worthy of carrying the torch.

The company also had a dedicated webpage for the Torch Relay.

On-Site Activation/Presence

Bradesco was one of three sponsors—along with Coca-Cola and Nissan—of the Olympic Torch Relay across Brazil.

Promotions

Bradesco partnered with TOP sponsor Visa to offer Bradesco-issued Visa card holders who spent a minimum amount during a given period 20 trips to Rio to attend the Game’s closing ceremonies.

TOP Sponsors

Click on the logos below to see the public-facing sponsorship activations of each sponsor.

Atos
Bridgestone
Coca-Cola
Dow
GE
McDonald’s
Omega
Panasonic
Procter & Gamble
Samsung
Visa

USOC Sponsors

Click on the logos below of the most noteworthy U.S. Olympic Committee sponsors to see the public-facing sponsorship activations of each sponsor.

24 Hour Fitness
AT&T
BMW of North America
BP
Budweiser
Chobani
Citi
DeVry University
Dick’s Sporting Goods
Hershey
Kellogg
Liberty Mutual Insurance
Milk Life
Nike
TD Ameritrade
United Airlines

Rio 2016 Organizing Committee Sponsors

Click on the logos below of the most noteworthy Rio 2016 Games sponsors to see the public-facing sponsorship activations of each sponsor.

Bradesco
Claro
Embratel
Nissan

Return to Rio 2016 Olympic Sponsorship Insights

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