Rio 2016 Olympic Sponsorship Insights
IEG has created this special section to centralize critical information and insights regarding sponsorship activity and trends coming out of the Rio Games.
Included are blog posts exploring key topics and trends that are emerging at what may prove to be a pivotal moment not just for the Olympic movement, but for all sponsors and rightsholders as sweeping changes in media and technology combine with economic and social concerns to change the way audiences perceive, interact with, and respond to sports and entertainment properties.
Clicking on the sponsor logos below, you will see the public-facing sponsorship activations for each of the 11 worldwide Olympic partners and the four Rio 2016 organizing committee sponsors with noteworthy activation elements.
And summing up the big picture of how much sponsors are spending on the Games, our infographic breaks down revenue for the IOC’s TOP program, the Rio 2016 Organizing Committee and the USOC.
Commentary
TOP Sponsors
Click on the logos below to see the public-facing sponsorship activations of each sponsor.
USOC Sponsors
Click on the logos below of the most noteworthy U.S. Olympic Committee sponsors to see the public-facing sponsorship activations of each sponsor.
Rio 2016 Organizing Committee Sponsors
Click on the logos below of the most noteworthy Rio 2016 Games sponsors to see the public-facing sponsorship activations of each sponsor.
Rio’s Sponsorship Picture
The “who” and “how much” behind sponsorship in Rio, including worldwide Olympic partners, Rio Games sponsors and supporters of Team USA.
Click infographic to enlarge.