Rio 2016 Olympic Sponsorship Insights

Rio 2016 Olympic Sponsorship Insights

IEG has created this special section to centralize critical information and insights regarding sponsorship activity and trends coming out of the Rio Games.

Included are blog posts exploring key topics and trends that are emerging at what may prove to be a pivotal moment not just for the Olympic movement, but for all sponsors and rightsholders as sweeping changes in media and technology combine with economic and social concerns to change the way audiences perceive, interact with, and respond to sports and entertainment properties.

Clicking on the sponsor logos below, you will see the public-facing sponsorship activations for each of the 11 worldwide Olympic partners and the four Rio 2016 organizing committee sponsors with noteworthy activation elements.

And summing up the big picture of how much sponsors are spending on the Games, our infographic breaks down revenue for the IOC’s TOP program, the Rio 2016 Organizing Committee and the USOC.

 

Commentary

Anticipating Rio 2016: Out of the Rut or More of the Same from Sponsors?
Jim Andrews Jun 29

Anticipating Rio 2016: Out of the Rut or More of the Same from Sponsors?

For marketers, the Olympic Games and FIFA World Cup tournaments typically represent milestones marking new developments and innovations in sponsorship. more

 

TOP Sponsors

Click on the logos below to see the public-facing sponsorship activations of each sponsor.

Atos
Bridgestone
Coca-Cola
Dow
GE
McDonald’s
Omega
Panasonic
Procter & Gamble
Samsung
Visa

USOC Sponsors

Click on the logos below of the most noteworthy U.S. Olympic Committee sponsors to see the public-facing sponsorship activations of each sponsor.

24 Hour Fitness
AT&T
BMW of North America
BP
Budweiser
Chobani
Citi
DeVry University
Dick’s Sporting Goods
Hershey
Kellogg
Liberty Mutual Insurance
Milk Life
Nike
TD Ameritrade
United Airlines

Rio 2016 Organizing Committee Sponsors

Click on the logos below of the most noteworthy Rio 2016 Games sponsors to see the public-facing sponsorship activations of each sponsor.

Bradesco
Claro
Embratel
Nissan

Rio’s Sponsorship Picture

The “who” and “how much” behind sponsorship in Rio, including worldwide Olympic partners, Rio Games sponsors and supporters of Team USA.

Click infographic to enlarge.

 

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