A Must Read For Anyone in the Sponsorship Industry

For more than 30 years, IEG Sponsorship Report has helped buyers and sellers take their sponsorship initiatives to the next level by providing in-depth analysis and data that is not available anywhere else. Our editorial mission is straightforward: to highlight best-in-class sponsors and properties spanning sports, nonprofits, fairs and festivals, the arts, music and other types of properties. While other publications write about sponsorship, no one goes as deep as IEG SR with actionable content that will help you push your organization to the next level.

Who Should Subscribe

Organization Type

  • Sports Properties
  • Music & Entertainment Properties
  • Arts & Cultural Organizations
  • Municipalities
  • Nonprofits
  • Associations
  • Sponsors
  • Agencies


  • Selling & Buying Sponsorships
  • Measurement & Analytics
  • Digital & Social Strategies
  • Sponsorship Activation
  • Innovative Partnerships
  • Value Creation & Servicing

Does IEG SR sound like a fit for your needs? Subscribe today to get valuable, relevant articles each week.

Additional Features

In addition to the latest industry trends and best practices, IEG SR delivers in-depth research that will help take your sponsorship initiatives—and career—to the next stage.

  • Sponsorship Spending Projections
    Where the industry is going and analysis behind the numbers
  • Sponsorship’s Top Spenders
    Fish where the fish are: The industry’s biggest spenders
  • Annual Salary Survey
    Are you paid what you’re worth? Making the case for a raise
  • Property Survey
    Learn what benefits rightsholders are offering, sources of revenue, renewal rates, and more
  • IEG/Performance Research Sponsorship Decision-makers Survey
    Buyers share their thoughts on objectives, activation, measurement and other topics
  • Who Does What
    Strategies, insights and deals in the most active sponsorship categories
  • Actionable Content
    How to’s, best practices, and knowledge you can put to work immediately at your organization

What You’ll Receive

When you subscribe to IEG Sponsorship Report, you become part of an exclusive network of top sponsors, rightsholders, agencies and legal experts.

  • Unlimited online access for 12 months
  • Weekly email notifications highlighting featured stories and press releases
  • Ability to search thousands of stories in the IEG SR articles archive
  • Names and contact information for our sources (sponsors, properties and agencies)

How to Purchase

There are three ways to buy IEG Sponsorship Report.

Single User Multi-User IEG Access
$299 $499 $1,295
12-months of IEG SR for one user 12-months of IEG SR for your team 12-months of IEG SR, plus a webinar subscription and active sponsor list for your team Learn More

Questions? Email ieg@sponsorship.com

Some of the Companies Reading IEG SR

  • March of Dimes
    Capital One Bank
    Live Nation
    Madison Square Garden
    Chicago Cubs
    Portland Marathon
  • Association of Zoos & Aquariums
    Houston Livestock Show & Rodeo
    Guggenheim Museum
    San Diego Zoo & San Diego Zoo Safari Park
    Roush Fenway Racing
  • Fidelity Investments
    Professional Convention Management Association (PCMA)
    ESPN, Inc.
    Six Flags, Inc.
    Atlanta Hawks
    Susan G. Komen for the Cure
    Cirque du Soleil
    Orlando Magic
  • Aon
    Indianapolis Zoo
    Chicago Bears Football Club
    The John F. Kennedy Center for the Performing Arts
    San Francisco 49ers
  • ExxonMobil
    National MS Society
    National Cherry Festival
    San Francisco Symphony
    Minnesota Timberwolves
    Rawlings Sporting Goods Company, Inc.
  • Microsoft
    Milwaukee Bucks
    Samsung Electronics
    ING - US Financial Services Group
  • NBA
    Los Angeles Dodgers Inc.
    Diageo plc
    Edmonton Oilers