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IEG SR Features

Sponsor Profile

Tommy Bahama Tries On New Sponsorships

Tommy Bahama Tries On New Sponsorships

Island-inspired lifestyle brand sponsors tennis, volleyball and other events where consumers unwind to promote brand positioning

Sponsor Profile

Birds Eye Steps Up To The Plate With Disney Partnership

Birds Eye Steps Up To The Plate With Disney Partnership

Frozen vegetable giant uses Disney partnership and mobile marketing campaign to promote the importance of healthy eating

Sponsor Profile

Inside Sony’s Experiential Marketing Strategy

Inside Sony’s Experiential Marketing Strategy

Consumer electronics giant rotates sponsorship portfolio each year to support priority products

In Depth

Who Spent The Most On Sponsorship In 2013: IEG’s Top Spenders List

Who Spent The Most On Sponsorship In 2013: IEG’s Top Spenders List

IEG’s annual ranking of sponsorship’s biggest spenders

In Depth

IEG Survey Results: The State Of Association Sponsorship

IEG Survey Results: The State Of Association Sponsorship

Spending, servicing and packaging trends among associations and professional membership organizations

Who Does What

Who Does What: Automobile Manufacturers

Who Does What: Automobile Manufacturers

Overview of sponsorship activity, spending and strategies by the ten most active sponsors in the auto category

Emerging Category

Rocky Mountain High: How The Colorado Symphony Is Cultivating New Sponsors

Rocky Mountain High: How The Colorado Symphony Is Cultivating New Sponsors

Symphony creates Classically Cannabis music series to access revenue from Colorado’s burgeoning cannabis industry

Category Update

Malls Use Integrated Packages As Sponsorship Anchor

Malls Use Integrated Packages As Sponsorship Anchor

Triple Five, Simon and other developers place more focus on integrated packages that span the physical and digital worlds 

Sponsor Profile

TD Banks On Sponsorship To Build Master Brand

TD Banks On Sponsorship To Build Master Brand

Cross-border bank uses sponsorship to create a North American brand, with music playing a prominent role

Sponsor Profile

Inside RBS’s Evolving Sponsorship Strategy

Inside RBS’s Evolving Sponsorship Strategy

Banking giant moves away from awareness and hospitality in favor of partnerships that drive value for customers and the community

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