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IEG SR Features

Emerging Category

Streaming Audio Services Tune In Sponsorship

Streaming Audio Services Tune In Sponsorship

TuneIn, Spotify, Rdio and others turn up the sponsorship volume to gain a point of differentiation in the hyper-competitive online music category

One-on-one

Touching Base With Ginger Kasanic, Experiential Marketing Manager, Ford Division

Touching Base With Ginger Kasanic, Experiential Marketing Manager, Ford Division

Automaker generates a 15 percent year-over-year increase in sweepstakes entries as a result of a new Bonnaroo activation program

Category Update

Best Practices: Navigating The Airline Category

Best Practices: Navigating The Airline Category

Industry consolidation and new activity by global carriers is creating new opportunities for nearly every type of property

Emerging Category

Travelers Plugs In New Sponsorships

Travelers Plugs In New Sponsorships

Auto insurer uses sponsorship to promote usage-based product; other players are expected to follow suit as UB products grow in popularity

Sponsor Profile

Inside JetBlue’s Sponsorship Strategy

Inside JetBlue’s Sponsorship Strategy

Rick Pineda, senior analyst of national sponsorships, discusses the low-fare carrier’s evolving strategy

Category Update

All Things Digital: Tech Companies Plug Into New Sponsorships

All Things Digital: Tech Companies Plug Into New Sponsorships

Technology companies ramp up deals across sports, arts and entertainment to showcase their offerings and humanize their brands

Sponsor Profile

How Allianz Uses Alliances To Build Its Brand On the Global Stage

How Allianz Uses Alliances To Build Its Brand On the Global Stage

Insurer doubles down on sponsorship to gain visibility and engage employees, brokers and other stakeholders

Sponsor Profile

Jack Link’s Beefs Up Sponsorship Portfolio

Jack Link’s Beefs Up Sponsorship Portfolio

Meat snack partners with GoPro Mountain Games and MLB Seattle Mariners to sample product and support its Sasquatch-themed ad campaign

Sponsor Profile

Inside Barefoot Wine’s Sponsorship Strategy

Inside Barefoot Wine’s Sponsorship Strategy

Nation’s best-selling wine credits sponsorship with playing a critical role in the brand’s success

Seeking Deals

Rising From The Ashes: AIG To Expand Sponsorship Portfolio

Rising From The Ashes: AIG To Expand Sponsorship Portfolio

Eight months after launching a global rugby platform, insurance giant plans to sign new deals spanning sports and culture

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