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IEG SR Features

Category Update

Sponsorship Hot Buttons: Insurance

Sponsorship Hot Buttons: Insurance

Insurance companies double down on sponsorship to support brand positioning, engage agents and acquire leads for follow-up marketing

Emerging Category

Delta Faucet Partners With Warrior Dash

Delta Faucet Partners With Warrior Dash

Kitchen and bath product company aligns with obstacle course series to promote products in a relevant setting

Category Update

Wine Makers Uncork New Sponsorships

Wine Makers Uncork New Sponsorships

E. & J. Gallo, Jamieson Ranch and others sign new deals to build their brands, promote new products and engage millennials

Category Update

The Hottest Sponsorship Category In 2015? Solar

The Hottest Sponsorship Category In 2015? Solar

Solar energy companies partner with pro sports teams, music festivals and other properties to demonstrate sustainable energy in action

Sponsor Profile

Firestone Gains Traction At Country Music Festivals

Firestone Gains Traction At Country Music Festivals

Firestone adds Stagecoach, Kicker Country Stampede and three other fests to Destination Country music campaign

Sponsor Profile

MiO Turns On The Sponsorship Spigot

MiO Turns On The Sponsorship Spigot

Liquid water enhancer expands music program with new ties to Coachella, Sasquatch! and three other music festivals

Sponsor Profile

Long Drive: Dell Partners With World Golf Championships

Long Drive: Dell Partners With World Golf Championships

Personal computer maker drops Formula 1 in favor of golf as an international marketing platform

Sponsor Profile

Emirates Expands Sponsorship Portfolio With Music And Culture

Emirates Expands Sponsorship Portfolio With Music And Culture

Airline extends portfolio beyond large sporting events with Redfest DXB, ChoirFest Middle East and other music and cultural events

Sponsor Profile

How Avaya Is Using Sponsorship To Up Its Cool

How Avaya Is Using Sponsorship To Up Its Cool

Business communications company increases use of sponsorship to update image and humanize its brand, with additional deals on the horizon

Emerging Category

Love At First Sight: PBR Clinches Partnership With Harlequin

Love At First Sight: PBR Clinches Partnership With Harlequin

Bull riding circuit extends presence in publishing world with books that feature PBR content and the likeness of four bull riders

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