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IEG SR Features

Category Update

Ride Sharing Apps Call Up New Sponsorships

Ride Sharing Apps Call Up New Sponsorships

Taxi Magic, Sidecar and others sign new deals with music festivals, culinary events and other types of properties

Sponsor Profile

Inside Panasonic’s Evolving Sponsorship Strategy

Inside Panasonic’s Evolving Sponsorship Strategy

Lesley Poch, group director, sponsorship and experiential marketing, discusses how the electronics giant is using the US Open to promote its B2B offerings

Sponsor Profile

Vimeo Uses Sponsorship To Bring Content To The Masses

Vimeo Uses Sponsorship To Bring Content To The Masses

Video sharing service uses sponsorship to showcase content offerings; additional deals beyond music fests may be in the works

Sponsor Profile

The Parking Spot Expands Sponsorship Portfolio

The Parking Spot Expands Sponsorship Portfolio

Near-airport parking company partners with MLB New York Yankees and the University of Pennsylvania, expanding its portfolio to 29 properties

In Depth

IEG’s Top Sponsorship Spenders List Swells To 93 Companies

IEG’s Top Sponsorship Spenders List Swells To 93 Companies

IEG’s annual ranking of sponsorship’s biggest spenders

Category Update

Wireless Service Providers Dial Up New Sponsorships

Wireless Service Providers Dial Up New Sponsorships

With four national players left standing, industry consolidation drives new deal-making—and new opportunities—in the wireless space

Sponsor Profile

Clorox Places More Focus On Content Creation

Clorox Places More Focus On Content Creation

CPG company joins Red Bull, Pepsi and other marketers engaging consumers through curated and created content

Emerging Category

Streaming Audio Services Tune In Sponsorship

Streaming Audio Services Tune In Sponsorship

TuneIn, Spotify, Rdio and others turn up the sponsorship volume to gain a point of differentiation in the hyper-competitive online music category

One-on-one

Touching Base With Ginger Kasanic, Experiential Marketing Manager, Ford Division

Touching Base With Ginger Kasanic, Experiential Marketing Manager, Ford Division

Automaker generates a 15 percent year-over-year increase in sweepstakes entries as a result of a new Bonnaroo activation program

Category Update

Best Practices: Navigating The Airline Category

Best Practices: Navigating The Airline Category

Industry consolidation and new activity by global carriers is creating new opportunities for nearly every type of property

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