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Category Update

No Begging Here: Pet Food Makers Grow Appetite For Sponsorship

No Begging Here: Pet Food Makers Grow Appetite For Sponsorship

Established and upstart brands sign new deals with film festivals, endurance sports and other types of events

In Depth

Survey: Sponsors Require More Agency Support, Spend Less On Activation

Survey: Sponsors Require More Agency Support, Spend Less On Activation

Findings from the 13th Annual IEG/Performance Research Sponsorship Decision-makers Survey

Sponsor Profile

Looped in Expands College Push; Mulls Additional Deals

Looped in Expands College Push; Mulls Additional Deals

Looped in joins PayPal, Serve and other mobile payment platforms using sponsorship to engage tech-savvy young adults

In Depth

Best Practices: Working With Sponsorship Sales Agencies

Best Practices: Working With Sponsorship Sales Agencies

The rebounding economy and growing number of non-traditional properties drives increased demand for third-party sales agencies

Sponsor Profile

A Perfect Match: John Paul Mitchell Partners With Dirty Girl

A Perfect Match: John Paul Mitchell Partners With Dirty Girl

Julie Solwold, vice president of global sports and events, discusses JPMS’ approach to sponsorship, the company’s new partnership with the Dirty Girl mud run series, and other topics

Seeking Deals

Rising From The Ashes: blu eCigs Launches Sponsorship Campaign

Rising From The Ashes: blu eCigs Launches Sponsorship Campaign

Electronic cigarette maker partners with RLL Racing IZOD IndyCar Series team and Sasquatch! music festival, with additional deals in the works

Sponsor Profile

Lifting The Hood: Inside Infiniti’s College Basketball Program

Lifting The Hood: Inside Infiniti’s College Basketball Program

Kathy Roznowski, senior manager of media and experiential, discusses how the auto maker leverages ESPN, NABC and the NCAA to connect with college basketball fans and support its brand positioning

Sponsor Profile

A Good Investment: Incapital Invests In Sports

A Good Investment: Incapital Invests In Sports

Investment firm uses professional and amateur sports to build exposure in front of new audiences, with additional deals in the works

Category Update

Just What The Doctor Ordered: Astellas Partners With PGA Tour

Just What The Doctor Ordered: Astellas Partners With PGA Tour

Pharmaceutical company partners with inaugural Women’s Initiative to spark a dialogue about health and wellness and promote relevant products

Category Update

Sponsors Shop For More Mall Partnerships

Sponsors Shop For More Mall Partnerships

Mall developers place more focus on sponsorship to enhance the shopping experience and offset competition from online retailers

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