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IEG SR Features

In Depth

Inside The Evolving World of Municipal Marketing

Inside The Evolving World of Municipal Marketing

Cities continue to explore public/private partnerships, but many struggle to get programs off the ground

In Depth

Radio Stations Turn Up The Volume On Proprietary Events

Radio Stations Turn Up The Volume On Proprietary Events

Radio stations place more focus on event ownership to lock out competitors and boost non-spot revenue

In Depth

Sponsorship Spending Growth Slows In North America As Marketers Eye Newer Media And Marketing Options

Sponsorship Spending Growth Slows In North America As Marketers Eye Newer Media And Marketing Options

IEG SR’s annual review and forecast projects North American sponsorship spending to grow 4.3 percent in 2014

In Depth

Salary Survey Tracks Compensation Gains for Sponsorship Professionals

Salary Survey Tracks Compensation Gains for Sponsorship Professionals

IEG SR’s 18th Annual Salary Survey breaks down industry compensation stats

Sponsor Profile

Inside Dr Pepper Snapple Group’s Evolving Sponsorship Strategy

Inside Dr Pepper Snapple Group’s Evolving Sponsorship Strategy

Cindy Hourigan, DPS vice president of sponsorships, travel & events, marketing capabilities, discusses how the beverage company has moved beyond pouring rights in favor of collaborative ties that provide added value

One-on-one

Five Questions: Greg Via, Gillette Global Director Of Sports Marketing

Five Questions: Greg Via, Gillette Global Director Of Sports Marketing

Sponsorship vet shares the thinking behind Gillette’s sponsorship strategy, new precision-themed NFL activation platform and other topics

Sponsor Profile

In It For The Long Haul: Inside Tata’s “Less Is More” Sponsorship Strategy

In It For The Long Haul: Inside Tata’s “Less Is More” Sponsorship Strategy

Tata Consultancy Services maximizes portfolio by replacing Formula One, pro cycling, cricket and other properties with high-profile endurance sports events

Sponsor Profile

Marketing At Sea: Inside Cabo Wabo’s Sixthman Partnership

Marketing At Sea: Inside Cabo Wabo’s Sixthman Partnership

Shots aplenty: Ultra-premium tequila uses Kiss Kruise and other themed cruises to support brand positioning of delivering memorable experiences

Category Update

Cruise Lines Increase Sponsorship Capacity

Cruise Lines Increase Sponsorship Capacity

Cruise line operators sign new deals with sports and entertainment properties to promote new ships and lure new travelers

One-on-One

Bridgestone Retreads Sponsorship Strategy

Bridgestone Retreads Sponsorship Strategy

Tire manufacturer places more focus on year-round platforms that drive consideration during key sales periods

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