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A Perfect Match: John Paul Mitchell Partners With Dirty Girl

A Perfect Match: John Paul Mitchell Partners With Dirty Girl

Julie Solwold, vice president of global sports and events, discusses JPMS’ approach to sponsorship, the company’s new partnership with the Dirty Girl mud run series, and other topics

Seeking Deals

Rising From The Ashes: blu eCigs Launches Sponsorship Campaign

Rising From The Ashes: blu eCigs Launches Sponsorship Campaign

Electronic cigarette maker partners with RLL Racing IZOD IndyCar Series team and Sasquatch! music festival, with additional deals in the works

Sponsor Profile

Lifting The Hood: Inside Infiniti’s College Basketball Program

Lifting The Hood: Inside Infiniti’s College Basketball Program

Kathy Roznowski, senior manager of media and experiential, discusses how the auto maker leverages ESPN, NABC and the NCAA to connect with college basketball fans and support its brand positioning

Sponsor Profile

A Good Investment: Incapital Invests In Sports

A Good Investment: Incapital Invests In Sports

Investment firm uses professional and amateur sports to build exposure in front of new audiences, with additional deals in the works

Category Update

Just What The Doctor Ordered: Astellas Partners With PGA Tour

Just What The Doctor Ordered: Astellas Partners With PGA Tour

Pharmaceutical company partners with inaugural Women’s Initiative to spark a dialogue about health and wellness and promote relevant products

Category Update

Sponsors Shop For More Mall Partnerships

Sponsors Shop For More Mall Partnerships

Mall developers place more focus on sponsorship to enhance the shopping experience and offset competition from online retailers

Category Update

Sponsorship Hot Buttons: Logistics Companies

Sponsorship Hot Buttons: Logistics Companies

Breaking it down: The four primary sponsorship objectives in the shipping and logistics category

Sponsor Profile

Inside DHL’s Evolving Sponsorship Strategy

Inside DHL’s Evolving Sponsorship Strategy

Fiona Taag, global sponsorship manager, discusses the DHL Partner Program, pet peeves and other topics

Sponsor Profile

Unilever Serves Up Sponsorship In Ice Cream Offensive

Unilever Serves Up Sponsorship In Ice Cream Offensive

Consumer goods giant aligns with Southern California’s Coachella music fest to support U.S. launch of Fruttare frozen fruit dessert

Sponsor Profile

UBS Expands Arts Involvement, Rolls On With Formula One

UBS Expands Arts Involvement, Rolls On With Formula One

Björn Wäspe, managing director, global head of sponsorship, discusses the banking giant’s Formula One program, Guggenheim partnership and other topics

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