Subscribe Today for Unlimited Access Subscribe Today for Unlimited Access Subscribe Today for Unlimited Access

IEG SR Features

Sponsor Profile

Unilever Serves Up Sponsorship In Ice Cream Offensive

Unilever Serves Up Sponsorship In Ice Cream Offensive

Consumer goods giant aligns with Southern California’s Coachella music fest to support U.S. launch of Fruttare frozen fruit dessert

Sponsor Profile

UBS Expands Arts Involvement, Rolls On With Formula One

UBS Expands Arts Involvement, Rolls On With Formula One

Björn Wäspe, managing director, global head of sponsorship, discusses the banking giant’s Formula One program, Guggenheim partnership and other topics

One-on-one

Bank of America Banks On Cause Marketing

Bank of America Banks On Cause Marketing

Financial services giant extends Express Your Thanks program to acknowledge military veterans and engage customers, prospects and employees

Seeking Deals

Taxi Category Hails New Sponsorships

Taxi Category Hails New Sponsorships

Hailo, Flywheel, Uber and other app developers inject new life into the otherwise staid ride share category

Category Update

A Category To Watch: Luxury Timepieces

A Category To Watch: Luxury Timepieces

Tissot, Breguet, Graham and others expand portfolios to promote brand attributes and tout product functionality

Category Update

Energy Companies Charge Up Sponsorship Portfolios

Energy Companies Charge Up Sponsorship Portfolios

FirstEnergy, NRG and others double down on sponsorship to showcase products, reach new customers and advance their brands

Who Does What

Department Stores Go On Sponsorship Shopping Spree

Department Stores Go On Sponsorship Shopping Spree

National and regional chains expand portfolios to engage consumers and drive store traffic amid a rebound in consumer spending

Seeking Deals

Wind-up Records Winds Up New Sponsorship Push

Wind-up Records Winds Up New Sponsorship Push

Record label partners with Madison Square Garden to build visibility for artists and drive music sales

Category Update

Insurers Ready New Deals As Health Care Reform Gains Momentum

Insurers Ready New Deals As Health Care Reform Gains Momentum

Insurers prep new deals and tweak existing ties to build visibility and engage consumers prior to the Oct. 1 rollout of health insurance exchanges

In Depth

2013 Sponsorship Outlook: Spending Increase Is Double-edged Sword

2013 Sponsorship Outlook: Spending Increase Is Double-edged Sword

IEG SR's annual review and forecast projects North American sponsorship spending to grow 5.5 percent in 2013

Displaying results 101-110 (of 682)
 <  7 8 9 10 11 12 13 14 15 16  > 

 

Sponsorship Tweets

Follow IEG on TwitterFollow IEG on Twitter