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IEG SR Features

Sponsor Profile

Buick Pushes Sponsorship Accelerator To Promote New Vehicles

Buick Pushes Sponsorship Accelerator To Promote New Vehicles

Automaker expands NCAA and culinary-centric portfolio with title of July 23 friendly between Liverpool F.C, and A.S. Roma at Boston’s Fenway Park

Sponsor Profile

Inside Amway’s Evolving Sponsorship Strategy

Inside Amway’s Evolving Sponsorship Strategy

Multi-level marketing company replaces regional deals with national college sports platform

Category Update

The Most Active Sponsors In The Office Supply Retail Category

The Most Active Sponsors In The Office Supply Retail Category

Office Depot has the lead over Staples in terms of number of deals with sports and causes the sectors of choice

Sponsor Profile

Nesquik Refuels Sponsorship Portfolio With Amateur And Pro Sports

Nesquik Refuels Sponsorship Portfolio With Amateur And Pro Sports

Nestlé USA doubles down on sponsorship to promote chocolate milk as a post-exercise drink

Sponsor Profile

Flying High: Alaska Airlines’ Sponsorship Objectives

Flying High: Alaska Airlines’ Sponsorship Objectives

Airline looks to recoup at least 50 percent of sponsorship fees from incremental business

Sponsor Profile

Tommy Bahama Tries On New Sponsorships

Tommy Bahama Tries On New Sponsorships

Island-inspired lifestyle brand sponsors tennis, volleyball and other events where consumers unwind to promote brand positioning

Sponsor Profile

Birds Eye Steps Up To The Plate With Disney Partnership

Birds Eye Steps Up To The Plate With Disney Partnership

Frozen vegetable giant uses Disney partnership and mobile marketing campaign to promote the importance of healthy eating

Sponsor Profile

Inside Sony’s Experiential Marketing Strategy

Inside Sony’s Experiential Marketing Strategy

Consumer electronics giant rotates sponsorship portfolio each year to support priority products

In Depth

Who Spent The Most On Sponsorship In 2013: IEG’s Top Spenders List

Who Spent The Most On Sponsorship In 2013: IEG’s Top Spenders List

IEG’s annual ranking of sponsorship’s biggest spenders

In Depth

IEG Survey Results: The State Of Association Sponsorship

IEG Survey Results: The State Of Association Sponsorship

Spending, servicing and packaging trends among associations and professional membership organizations

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