New sales and operations group—Coca-Cola Refreshments—signs first partnership more ...
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Q&A with QSR giant’s director of global alliances John Lewicki more ...
Insurer looks to sports partnerships to help it become top of mind with target audiences more ...
Looks to capitalize on partner Penske Racing’s dual-circuit involvement more ...
Financial services company adds deals as part of continuing campaign to establish presence in the U.S. more ...
General Motors division earns high return on FLW Outdoors partnership; looks for ways to connect with younger, more affluent and female targets more ...
Interview with Suzy Deering, executive director, media and partnerships for the largest wireless carrier in the U.S. more ...
Retailer targets sports fans and moms through team and cause partnerships more ...
Apparel giant views sponsorship as more impactful alternative to traditional advertising more ...
Porland Trail Blazers Receive 2013 NBA Team Sponsorship Activation Of The Year Award
D.C. United And DC Brau Collaborate To Create DC’s Only Team-Specific Beer
Pillow Pets To Partner With Bayne; “Welcome Home Troops”
Michigan National Guard Sponsors NCWTS Race At MIS
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IEGSR Pennzoil sees success from Tim McGraw partnership http://t.co/zMxuu5VD7Z #sponsorship May 22, 2013 12:33 PM · reply · retweet · favorite
EmekaEnyadike RT @JimAndrews_IEG: @IEG and @synergytim weigh in:David Beckham hangs up boots but not his marketability http://t.co/jPq7qCRoNA #sponsorship May 22, 2013 4:44 AM · reply · retweet · favorite
LesaUkman_IEG RT @WmChipps_ieg: Lexus inks title of front row seating section at BB&T Atlanta Open; will activate with valet parking for Lexus drivers #sponsorship #tennis May 21, 2013 8:32 PM · reply · retweet · favorite