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IEG SR Features

Emerging Category

Rocky Mountain High: How The Colorado Symphony Is Cultivating New Sponsors

Rocky Mountain High: How The Colorado Symphony Is Cultivating New Sponsors

Symphony creates Classically Cannabis music series to access revenue from Colorado’s burgeoning cannabis industry

Category Update

Malls Use Integrated Packages As Sponsorship Anchor

Malls Use Integrated Packages As Sponsorship Anchor

Triple Five, Simon and other developers place more focus on integrated packages that span the physical and digital worlds 

Sponsor Profile

TD Banks On Sponsorship To Build Master Brand

TD Banks On Sponsorship To Build Master Brand

Cross-border bank uses sponsorship to create a North American brand, with music playing a prominent role

Sponsor Profile

Inside RBS’s Evolving Sponsorship Strategy

Inside RBS’s Evolving Sponsorship Strategy

Banking giant moves away from awareness and hospitality in favor of partnerships that drive value for customers and the community

In Depth

Survey Finds Sponsors Looking For Slightly Different Benefits And Services From Properties

Survey Finds Sponsors Looking For Slightly Different Benefits And Services From Properties

Findings from the 14th annual IEG/Performance Research Sponsorship Decision-makers Survey

Emerging Category

Microsoft OneDrive Sponsors Coachella Music Fest

Microsoft OneDrive Sponsors Coachella Music Fest

Growing competition drives new sponsorship activity on behalf of cloud storage services

Sponsor Profile

Why Skype Is Calling Up New Partnerships

Why Skype Is Calling Up New Partnerships

Internet protocol, telephony and video service provider inserts itself into the conversation by breaking down the barriers between fans and celebrities

Sponsor Profile

Sponsorship Check-Up: Horizon BCBS Tweaks Portfolio In the Wake Of Affordable Care Act

Sponsorship Check-Up: Horizon BCBS Tweaks Portfolio In the Wake Of Affordable Care Act

Health insurer partners with MLS New York Red Bulls to educate young adults about health care options

Who Does What

Who Does What: B2B Technology Companies

Who Does What: B2B Technology Companies

Overview of strategies, spending and major deals for the most active companies in the B2B technology category

Sponsor Profile

How Target Hits The Sponsorship Bulls-Eye

How Target Hits The Sponsorship Bulls-Eye

Dan Griffis, Target vice president of experiential marketing and alliances, discusses the retailer’s evolving sponsorship strategy, how the company is doubling down on NASCAR to achieve key business objectives, and other topics

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