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IEG SR Features

Category Update

Sponsors Shop For More Mall Partnerships

Sponsors Shop For More Mall Partnerships

Mall developers place more focus on sponsorship to enhance the shopping experience and offset competition from online retailers

Category Update

Sponsorship Hot Buttons: Logistics Companies

Sponsorship Hot Buttons: Logistics Companies

Breaking it down: The four primary sponsorship objectives in the shipping and logistics category

Sponsor Profile

Inside DHL’s Evolving Sponsorship Strategy

Inside DHL’s Evolving Sponsorship Strategy

Fiona Taag, global sponsorship manager, discusses the DHL Partner Program, pet peeves and other topics

Sponsor Profile

Unilever Serves Up Sponsorship In Ice Cream Offensive

Unilever Serves Up Sponsorship In Ice Cream Offensive

Consumer goods giant aligns with Southern California’s Coachella music fest to support U.S. launch of Fruttare frozen fruit dessert

Sponsor Profile

UBS Expands Arts Involvement, Rolls On With Formula One

UBS Expands Arts Involvement, Rolls On With Formula One

Björn Wäspe, managing director, global head of sponsorship, discusses the banking giant’s Formula One program, Guggenheim partnership and other topics

One-on-one

Bank of America Banks On Cause Marketing

Bank of America Banks On Cause Marketing

Financial services giant extends Express Your Thanks program to acknowledge military veterans and engage customers, prospects and employees

Seeking Deals

Taxi Category Hails New Sponsorships

Taxi Category Hails New Sponsorships

Hailo, Flywheel, Uber and other app developers inject new life into the otherwise staid ride share category

Category Update

A Category To Watch: Luxury Timepieces

A Category To Watch: Luxury Timepieces

Tissot, Breguet, Graham and others expand portfolios to promote brand attributes and tout product functionality

Category Update

Energy Companies Charge Up Sponsorship Portfolios

Energy Companies Charge Up Sponsorship Portfolios

FirstEnergy, NRG and others double down on sponsorship to showcase products, reach new customers and advance their brands

Who Does What

Department Stores Go On Sponsorship Shopping Spree

Department Stores Go On Sponsorship Shopping Spree

National and regional chains expand portfolios to engage consumers and drive store traffic amid a rebound in consumer spending

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