Subscribe Today for Unlimited Access Subscribe Today for Unlimited Access Subscribe Today for Unlimited Access

IEG SR Features

Emerging Category

The More The Merrier: BitPay To Activate St. Petersburg Bowl With Other Companies In The Bitcoin Ecosystem

The More The Merrier: BitPay To Activate St. Petersburg Bowl With Other Companies In The Bitcoin Ecosystem

Payment processor to share sponsorship assets with digital wallet companies, currency exchanges and other players in the Bitcoin universe

Who Does What

Who Does What: Retail Banks

Who Does What: Retail Banks

Spending surpasses pre-recession levels as companies look to differentiate their products and rise above the fray

Category Update

No One Night Stand: Bedding Companies Get Comfortable With Sponsorship

No One Night Stand: Bedding Companies Get Comfortable With Sponsorship

Manufacturers and retailers ink new ties ranging from grassroots events to national sports leagues and teams

Sponsor Profile

Virginia Lottery Expands Sponsorship Portfolio

Virginia Lottery Expands Sponsorship Portfolio

Lottery sponsors more than 100 fairs and festivals to reach new audiences and expand customer base

Sponsor Profile

Buick Pushes Sponsorship Accelerator To Promote New Vehicles

Buick Pushes Sponsorship Accelerator To Promote New Vehicles

Automaker expands NCAA and culinary-centric portfolio with title of July 23 friendly between Liverpool F.C, and A.S. Roma at Boston’s Fenway Park

Sponsor Profile

Inside Amway’s Evolving Sponsorship Strategy

Inside Amway’s Evolving Sponsorship Strategy

Multi-level marketing company replaces regional deals with national college sports platform

Category Update

The Most Active Sponsors In The Office Supply Retail Category

The Most Active Sponsors In The Office Supply Retail Category

Office Depot has the lead over Staples in terms of number of deals with sports and causes the sectors of choice

Sponsor Profile

Nesquik Refuels Sponsorship Portfolio With Amateur And Pro Sports

Nesquik Refuels Sponsorship Portfolio With Amateur And Pro Sports

Nestlé USA doubles down on sponsorship to promote chocolate milk as a post-exercise drink

Sponsor Profile

Flying High: Alaska Airlines’ Sponsorship Objectives

Flying High: Alaska Airlines’ Sponsorship Objectives

Airline looks to recoup at least 50 percent of sponsorship fees from incremental business

Sponsor Profile

Tommy Bahama Tries On New Sponsorships

Tommy Bahama Tries On New Sponsorships

Island-inspired lifestyle brand sponsors tennis, volleyball and other events where consumers unwind to promote brand positioning

Displaying results 101-110 (of 750)
 <  7 8 9 10 11 12 13 14 15 16  >