New sales and operations group—Coca-Cola Refreshments—signs first partnership more ...
Satellite provider takes to expos to reach current and prospective home buyers more ...
Q&A with QSR giant’s director of global alliances John Lewicki more ...
Insurer looks to sports partnerships to help it become top of mind with target audiences more ...
Looks to capitalize on partner Penske Racing’s dual-circuit involvement more ...
Financial services company adds deals as part of continuing campaign to establish presence in the U.S. more ...
General Motors division earns high return on FLW Outdoors partnership; looks for ways to connect with younger, more affluent and female targets more ...
Interview with Suzy Deering, executive director, media and partnerships for the largest wireless carrier in the U.S. more ...
Retailer targets sports fans and moms through team and cause partnerships more ...
Apparel giant views sponsorship as more impactful alternative to traditional advertising more ...
Porland Trail Blazers Receive 2013 NBA Team Sponsorship Activation Of The Year Award
D.C. United And DC Brau Collaborate To Create DC’s Only Team-Specific Beer
Pillow Pets To Partner With Bayne; “Welcome Home Troops”
Michigan National Guard Sponsors NCWTS Race At MIS
Seagram Coolers Sponsor Canada's Premiere Country Music Festival
Music Sponsorship Spending To Total $1.28 Billion In 2013
2013 Sponsorship Outlook: Spending Increase Is Double-edged Sword
Inside the Evolving World Of College Sports Sponsorship
Best Practices: Sponsorship Proposals
Survey: Sponsors Require More Agency Support, Spend Less On Activation
IEGSR Pennzoil sees success from Tim McGraw partnership http://t.co/zMxuu5VD7Z #sponsorship May 22, 2013 12:33 PM ·
EmekaEnyadike RT @JimAndrews_IEG: @IEG and @synergytim weigh in:David Beckham hangs up boots but not his marketability http://t.co/jPq7qCRoNA #sponsorship May 22, 2013 4:44 AM ·
LesaUkman_IEG RT @WmChipps_ieg: Lexus inks title of front row seating section at BB&T Atlanta Open; will activate with valet parking for Lexus drivers #sponsorship #tennis May 21, 2013 8:32 PM ·
IEG Sponsorship Report
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