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IEG SR Features

Who Does What

Who Does What: Auto and Home Insurers

Who Does What: Auto and Home Insurers

Property/casualty insurers reshape portfolios to gain a point of differentiation and drive consideration

Sponsor Profile

Taking It To The Bank: Inside Fifth Third’s Sponsorship Strategy

Taking It To The Bank: Inside Fifth Third’s Sponsorship Strategy

Fifth Third CMO Larry Magnesen shares the thinking behind the bank’s burgeoning NASCAR program

In Depth

Found Money: The Growing Popularity of Municipal Marketing 

Found Money: The Growing Popularity of Municipal Marketing 

Cities, schools, transportation agencies and other government entities embrace sponsorship to offset soaring budget deficits

Who Does What

Who Does What: Energy Drinks

Who Does What: Energy Drinks

Coca-Cola and PepsiCo retrench, but other players expand portfolios to promote new line extensions and support double-digit growth

Seeking Deals

HumanaVitality Gears Up Sponsorship Program  

HumanaVitality Gears Up Sponsorship Program  

Upstart wellness program uses endurance sports and other events to build brand and reward healthy lifestyles

Sponsor Profile

PNC Banks On Sponsorship To Support Growth Ambitions

PNC Banks On Sponsorship To Support Growth Ambitions

Financial services company inks first national tie and doubles down on regional properties to support expanding footprint

Emerging Category

Prepaid Cards Load Up New Sponsorships

Prepaid Cards Load Up New Sponsorships

JPMorgan Chase & Co. partners with community festivals to promote new Chase Liquid card; other players are expected to follow suit to promote new offerings

In Depth

Best Practices: Sponsor Prospecting

Best Practices: Sponsor Prospecting

Tips, tactics and strategies on uncovering the best prospects

Category Update

Hot Dog! Red Hot Makers Heat Up Sponsorship

Hot Dog! Red Hot Makers Heat Up Sponsorship

Kayem Foods, Hoffmann and others expand portfolios with state fairs, motorsports teams and nearly everything in between

Seeking Deals

Megabus.com Boards New Sponsorships

Megabus.com Boards New Sponsorships

Tech-friendly bus service partners with U.S. Army All-American Bowl and other events to support national expansion

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