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IEG SR Features

Category Update

Energy Companies Charge Up Sponsorship Portfolios

Energy Companies Charge Up Sponsorship Portfolios

FirstEnergy, NRG and others double down on sponsorship to showcase products, reach new customers and advance their brands

Who Does What

Department Stores Go On Sponsorship Shopping Spree

Department Stores Go On Sponsorship Shopping Spree

National and regional chains expand portfolios to engage consumers and drive store traffic amid a rebound in consumer spending

Seeking Deals

Wind-up Records Winds Up New Sponsorship Push

Wind-up Records Winds Up New Sponsorship Push

Record label partners with Madison Square Garden to build visibility for artists and drive music sales

Category Update

Insurers Ready New Deals As Health Care Reform Gains Momentum

Insurers Ready New Deals As Health Care Reform Gains Momentum

Insurers prep new deals and tweak existing ties to build visibility and engage consumers prior to the Oct. 1 rollout of health insurance exchanges

In Depth

2013 Sponsorship Outlook: Spending Increase Is Double-edged Sword

2013 Sponsorship Outlook: Spending Increase Is Double-edged Sword

IEG SR's annual review and forecast projects North American sponsorship spending to grow 5.5 percent in 2013

In Depth

Compensation Report Gives Most Sponsorship Pros Reason To Cheer

Compensation Report Gives Most Sponsorship Pros Reason To Cheer

IEG SR’s 17th Annual Salary Survey shows healthy pay increases for industry personnel in 2012

One-on-one

Liberty Mutual Expands Global Portfolio

Liberty Mutual Expands Global Portfolio

Insurer partners with U.S. Olympic Committee and 2014 FIFA World Cup to engage employees and build its brand on the global stage

Sponsor Profile

A Slow And Steady Course: Inside BMW’s Sponsorship Strategy

A Slow And Steady Course: Inside BMW’s Sponsorship Strategy

Sustainability, credibility and creativity are key to Bavarian automaker’s success

Sponsor Profile

Inside Starwood’s Sponsorship Strategy

Inside Starwood’s Sponsorship Strategy

Vice president of global partnerships Paulo Pena discusses the thinking behind the hotel company’s growing portfolio

Who Does What

Hotel Chains Check Into New Sponsorships

Hotel Chains Check Into New Sponsorships

Hilton, IHG, Marriott and others expand portfolios to engage frequent travelers and support international expansion

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