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IEG SR Features

Sponsor Profile

One-On-One: Mike Boyd, Head of Brand And Sponsorships, Farmers Insurance

One-On-One: Mike Boyd, Head of Brand And Sponsorships, Farmers Insurance

Marketing exec discusses Farmers’ increased interest in sports, fan-first activation strategy and other topics

Sponsor Profile

MiO Uses Music To Enhance Marketing Campaign

MiO Uses Music To Enhance Marketing Campaign

Water enhancer sponsors Voodoo Experience and other music festivals to engage millennials and stimulate sales

Category Update

Cruise Lines Set Sail For New Sponsorship Waters

Cruise Lines Set Sail For New Sponsorship Waters

Carnival, Princess and Norwegian sign new deals to promote new ships and draw new customers

Sponsor Profile

Inside AT&T’s Evolving Sponsorship Strategy

Inside AT&T’s Evolving Sponsorship Strategy

Ryan Luckey, AVP of corporate sponsorships, discusses how AT&T enhances the fan experience with mobile-first activations

Emerging Category

Storefront Sets Up Shop At Treasure Island Music Festival

Storefront Sets Up Shop At Treasure Island Music Festival

Retail matchmaker sponsors Bay Area festivals with deals in Chicago and New York City in the works

Who Does What

Who Does What: Wireless Service Companies

Who Does What: Wireless Service Companies

Major deals, spending and strategies at the four major companies in the wireless service category

Category Update

Move Over Ma Bell: How Telecommunications Companies Are Reshaping The Sports And Entertainment Landscape

Move Over Ma Bell: How Telecommunications Companies Are Reshaping The Sports And Entertainment Landscape

Communications companies use technology to enhance the fan experience and improve athlete performance

Category Update

Category Overview: Soft Drinks

Category Overview: Soft Drinks

Sponsorship spending, objectives and top deals in the soft drink category

Category Update

Checking In On The Hotel Category

Checking In On The Hotel Category

Hotels double down on sponsorship to gain a point of differentiation as occupancy rates return to pre-recession levels

Sponsor Profile

Ploom Uses Sponsorship To Promote Pax Vaporizer

Ploom Uses Sponsorship To Promote Pax Vaporizer

Vaporizer sponsors Oddball comedy festival, Culture Collide music fests and other events to engage smokers

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