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IEG SR Features

Sponsor Profile

Snyder’s-Lance Grows Appetite For Sponsorship

Snyder’s-Lance Grows Appetite For Sponsorship

Snack food maker signs new ties and expands existing partnerships to support growing product offering

Category Update

Mobile Payment Providers Expand Sponsorship Portfolios

Mobile Payment Providers Expand Sponsorship Portfolios

PayPal, Square, Isis and others sign new deals to build their brands, educate consumers and build relations with merchants amid a double-digit increase in digital transactions

Sponsor Profile

No Extra Baggage: Samsonite Gears Up First Music Sponsorship

No Extra Baggage: Samsonite Gears Up First Music Sponsorship

Iconic luggage maker partners with Bonnaroo 365 Tour to build credibility and expand reach in front of 18-to-22 year-old consumers

One-on-one

A Global Party: Inside Diageo’s Approach To Sponsorship

A Global Party: Inside Diageo’s Approach To Sponsorship

Director of global sponsorships Gary Carey discusses the beverage giant’s two-tier approach to sponsorship, what properties need to do better and other topics

In Depth

Best Practices: Responding To RFPs

Best Practices: Responding To RFPs

To respond or not respond? Agencies and consultants share tips and tactics on navigating the marketing procurement waters.

Who Does What

Who Does What: Auto and Home Insurers

Who Does What: Auto and Home Insurers

Property/casualty insurers reshape portfolios to gain a point of differentiation and drive consideration

Sponsor Profile

Taking It To The Bank: Inside Fifth Third’s Sponsorship Strategy

Taking It To The Bank: Inside Fifth Third’s Sponsorship Strategy

Fifth Third CMO Larry Magnesen shares the thinking behind the bank’s burgeoning NASCAR program

In Depth

Found Money: The Growing Popularity of Municipal Marketing 

Found Money: The Growing Popularity of Municipal Marketing 

Cities, schools, transportation agencies and other government entities embrace sponsorship to offset soaring budget deficits

Who Does What

Who Does What: Energy Drinks

Who Does What: Energy Drinks

Coca-Cola and PepsiCo retrench, but other players expand portfolios to promote new line extensions and support double-digit growth

Seeking Deals

HumanaVitality Gears Up Sponsorship Program  

HumanaVitality Gears Up Sponsorship Program  

Upstart wellness program uses endurance sports and other events to build brand and reward healthy lifestyles

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