Subscribe Today for Unlimited Access Subscribe Today for Unlimited Access Subscribe Today for Unlimited Access

IEG SR Features

Emerging Category

Travelers Plugs In New Sponsorships

Travelers Plugs In New Sponsorships

Auto insurer uses sponsorship to promote usage-based product; other players are expected to follow suit as UB products grow in popularity

Sponsor Profile

Inside JetBlue’s Sponsorship Strategy

Inside JetBlue’s Sponsorship Strategy

Rick Pineda, senior analyst of national sponsorships, discusses the low-fare carrier’s evolving strategy

Category Update

All Things Digital: Tech Companies Plug Into New Sponsorships

All Things Digital: Tech Companies Plug Into New Sponsorships

Technology companies ramp up deals across sports, arts and entertainment to showcase their offerings and humanize their brands

Sponsor Profile

How Allianz Uses Alliances To Build Its Brand On the Global Stage

How Allianz Uses Alliances To Build Its Brand On the Global Stage

Insurer doubles down on sponsorship to gain visibility and engage employees, brokers and other stakeholders

Sponsor Profile

Jack Link’s Beefs Up Sponsorship Portfolio

Jack Link’s Beefs Up Sponsorship Portfolio

Meat snack partners with GoPro Mountain Games and MLB Seattle Mariners to sample product and support its Sasquatch-themed ad campaign

Sponsor Profile

Inside Barefoot Wine’s Sponsorship Strategy

Inside Barefoot Wine’s Sponsorship Strategy

Nation’s best-selling wine credits sponsorship with playing a critical role in the brand’s success

Seeking Deals

Rising From The Ashes: AIG To Expand Sponsorship Portfolio

Rising From The Ashes: AIG To Expand Sponsorship Portfolio

Eight months after launching a global rugby platform, insurance giant plans to sign new deals spanning sports and culture

In Depth

Best Practices: Selling New Events

Best Practices: Selling New Events

Sellers share tips, tactics and strategies on how inaugural events can capture the attention of prospects and close new deals

Seeking Deals

Powerball Seeks National Marketing Partners

Powerball Seeks National Marketing Partners

Multi-state game seeks national marketing partners after California becomes the 43rd state to join the shared jackpot

Category Update

No Begging Here: Pet Food Makers Grow Appetite For Sponsorship

No Begging Here: Pet Food Makers Grow Appetite For Sponsorship

Established and upstart brands sign new deals with film festivals, endurance sports and other types of events

Displaying results 101-110 (of 703)
 <  7 8 9 10 11 12 13 14 15 16  > 

 

Sponsorship Tweets

Follow IEG on TwitterFollow IEG on Twitter