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IEG SR Features

Sponsor Profile

Farmers Insurance Tees Up New Marketing Campaign

Farmers Insurance Tees Up New Marketing Campaign

Insurer leverages Rickie Fowler, Butch Harmon and Golf Digest to drive home the importance of a trusted advisor

Emerging Category

Dairy Alternatives Take Root In Sponsorship

Dairy Alternatives Take Root In Sponsorship

Califia Farms, White Wave and others sign new sponsorships on behalf of plant-based beverages

Category Update

Milk Companies Increase Sponsorship Activity

Milk Companies Increase Sponsorship Activity

Properties extract new sponsorship dollars from the dairy industry as milk sales extend decades-long decline

Sponsor Profile

How TE Connectivity Connects With Sponsorship

How TE Connectivity Connects With Sponsorship

B2B electronics company sponsors Formula E team and other properties to drive revenue and recruit talent

In Depth

Campus-Wide Sponsorship Programs Move To The Head Of The Class

Campus-Wide Sponsorship Programs Move To The Head Of The Class

Schools extend sponsorship programs beyond athletics to offset declining government support and enhance student programming

One-on-One

How Tecate Uses Sponsorship To Take A Jab At Competitors

How Tecate Uses Sponsorship To Take A Jab At Competitors

Gustavo Guerra, Tecate brand director, discusses how the Mexican beer brand uses boxing and soccer to engage bi-cultural Hispanics

Category Update

Inside The Audio Streaming Category

Inside The Audio Streaming Category

Audio streaming companies turn up the sponsorship volume to gain a point a point of differentiation in an increasingly competitive category

Category Update

Colleges And Universities Enroll In New Sponsorships

Colleges And Universities Enroll In New Sponsorships

Schools expand sponsorship portfolios to gain a point of differentiation, with small and mid-tier schools leading the charge

Sponsor Profile

Inside REI’s Sponsorship Strategy

Inside REI’s Sponsorship Strategy

Outdoor goods retailer sponsors Timber! Outdoor Music Festival and other properties to bring its brand to life

Emerging Category

Bike Share Companies Gear Up New Sponsorships

Bike Share Companies Gear Up New Sponsorships

Stationless bike share services join ride share, car share and other peer-to-peer companies using sponsorship

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