When pitching a prospective sponsor, sellers need to understand the sponsorship hot buttons for each category—what companies need to accomplish, and, just as importantly, what properties need to offer.

Below, hot buttons in five of the most active categories sponsoring the arts:

Autos

  • Showcase vehicles
  • Drive lead generation
  • Promote test drives
  • Drive showroom traffic

Banks

  • Access hospitality for clients and prospects
  • Gain business from sponsored property
  • Gain business from cosponsors
  • Demonstrate community involvement

Professional Services

  • Access hospitality for clients and prospects
  • Showcase service offerings
  • Gain business from sponsored property
  • Gain business from cosponsors
  • Demonstrate community involvement

Retail

  • Drive showroom traffic
  • Gain platforms for in-store promotions
  • Engage employees
  • Demonstrate community involvement

Watches

  • Access new sales channels
  • Gain platforms for in-store promotions
  • Access hospitality for clients and prospects
  • Showcase new product launches
  • Access talent for ad campaigns