The New England Patriots didn’t just prove their superiority over the Atlanta Falcons in Super Bowl 2017—the team also is victorious in terms of sponsorship revenue.

Thanks largely to its location in one of the country’s largest DMAs and three Super Bowl appearances over the past five years, the Patriots secured above average revenue in the 2016 season as compared to other NFL teams, according to IEG estimates.

On the flip side, the Atlanta Falcons posted below average revenue, a factor largely attributed to the team’s home in the Georgia Dome—a venue without a naming rights sponsor. The team’s ranking is expected to change in the 2017 season following its move into Mercedes-Benz Stadium.

NFL TEAM SPONSORSHIP REVENUE RANKINGS
NFL TEAM SPONSORSHIP REVENUE RANKINGS