To no surprise, the beer category has the deepest pockets when it comes to sponsorship spending on the NFL.

Led by Anheuser-Busch and the brewer’s six-year-old league partnership, beer companies spent 5.5 times more on NFL properties than the average category in the 2016-2017 season, according to IEG research.

The auto category was the second biggest spender (4.9), a factor driven in part by the league’s new partnership with Ford trucks.

While beer and autos were the biggest spenders, insurance was the most active category in terms of number of deals. Insurance companies were 3.3 times more likely to sponsor the NFL than the average of all sponsors.

TOP CATEGORIES SPONSORING THE NFL (SPENDING)
TOP CATEGORIES SPONSORING THE NFL (SPENDING)

Beer companies spend 5.5 times more on the NFL than the average category.

MOST ACTIVE CATEGORIES SPONSORING THE NFL (ACTIVITY)
MOST ACTIVE CATEGORIES SPONSORING THE NFL (ACTIVITY)

Insurance companies are 3.3 times more likely to sponsor the NFL than the average of all sponsors.