As demonstrated by its near ubiquity at skiing, surfing and other sports events, GoPro, Inc. is by far the most active sponsor of action sports.

Forty-eight percent of action sports properties report a partnership with the action camera company, significantly more than the sector’s two other most active sponsors: Anheuser-Busch InBev and Samsung Corp.

Twenty-nine percent of properties report a partnership with the beverage and/or consumer electronics company, according to IEG research.

Consumer electronics is the most active non-endemic category. Consumer electronics companies are 7.5 times more likely to sponsor action sports than the average of all sponsors.

Most Active Sponsors Of Action Sports
Most Active Sponsors Of Action Sports
Forty-eight percent of action sports properties report a partnership with GoPro.

Most Active Categories Sponsoring Action Sports
Most Active Categories Sponsoring Action Sports
Sports apparel & equipment companies are 10.4 times more likely to sponsor action sports than the average of all sponsors.