Sponsorship spending on the National Hockey League and the league’s 30 clubs is expected to total $447 million in the 2014-2015 season, up 9.2 percent from the previous year.

New league sponsors include Constellation, DraftKings, GoPro, Kellogg’s, Samsung, SAP and Procter & Gamble (Crest, Oral-B, etc.).

Reflecting the growing popularity of hockey as a North American marketing platform, the increase exceeds IEG’s projected 4 percent increase in overall sponsorship spending and 4.4 percent increase in overall sports spending.

Among notable developments, quick-service restaurants replaced automakers as the most active category sponsoring the NHL in the 2014-2015 season.

NHL Most Active Categories (League/Team)
NHL Most Active Categories (League/Team)

Quick-service restaurants are 5.4 times more likely to sponsor the NHL than the average of all sponsors.

NHL Most Active Sponsors (League/Team)
NHL Most Active Sponsors (League/Team)

*100 percent of NHL properties report Reebok as a sponsor
^ Official league sponsor

NHL League/Team Sponsorship Revenue
NHL League/Team Sponsorship Revenue

2014-2015 NHL Sponsors & Categories
2014-2015 NHL Sponsors & Categories