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Top U.S. Sponsors: Companies Spending More Than $15 Million

Top U.S. Sponsors: Companies Spending More Than $15 Million, Sorted Alphabetically by Company Name
Company Amount 2007 Rank 2006 Rank
Accenture Ltd. $30M-$35M 44 45
Adidas North America Inc. $15M-$20M 88 88
ADT Security Services, Inc. $15M-$20M 87 82
Advance Auto Parts, Inc. $15M-$20M 92 89
The Allstate Corp. $25M-$30M 50 51
Alltel Corp. $15M-$20M 73 59
Altria Group, Inc. $40M-$45M 33 27
American Airlines $45M-$50M 28 28
American Express Co. $40M-$45M 29 33
American Honda Motor Co. $35M-$40M 34 40
American Int'l Group, Inc. $25M-$30M 46
Anheuser-Busch Cos. $360M-$365M 1 1
Ashland Inc. $15M-$20M 82 75
AT&T, Inc. $160M-$165M 7 16
Bank of America Corp. $120M-$125M 14 15
Best Buy Co. $15M-$20M 91 93
Black & Decker Corp. $15M-$20M 86 86
Brown-Forman Corp. $15M-$20M 94 94
Burger King Corp. $15M-$20M 89 87
Cadbury Schweppes Americas Beverages $25M-$30M 48 46
Canon U.S.A., Inc. $20M-$25M 63 69
Caterpillar, Inc. $15M-$20M 95 95
Charles Schwab & Co. $20M-$25M 71 78
ChevronTexaco Corp. $45M-$50M 27 30
Chrysler LLC $100M-$105M 15 7
The Coca-Cola Co. $260M-$265M 3 4
ConAgra Foods, Inc. $15M-$20M 76 73
Continental Airlines, Inc. $15M-$20M 78 77
Delta Air Lines, Inc. $30M-$35M 41 38
DHL Holdings (USA), Inc. $20M-$25M 62 68
Diageo North America, Inc. $35M-$40M 36 43
The DirecTV Group, Inc. $15M-$20M 90
DuPont Co. $40M-$45M 30 29
Eastman Kodak Co. $95M-$100M 16 18
Exxon Mobil Corp. $25M-$30M 54 58
FedEx Corp. $120M-$125M 13 14
Ford Motor Co. $145M-$150M 10 8
General Electric Co. $20M-$25M 66 67
General Mills, Inc. $25M-$30M 51 50
General Motors Corp. $235M-$240M 5 3
Georgia-Pacific Corp. $20M-$25M 70 66
Hershey Foods Corp. 15M-$20M 77 74
Hewlett-Packard Co. $20M-$25M 55 61
The Home Depot, Inc. $60M-$65M 23 23
IBM Corp. $95M-$100M 17 17
Intel Corp. $20M-$25M 64 65
Interstate Battery System of America, Inc. $15M-$20M 96 96
J.P. Morgan Chase & Co. $50M-$55M 25 24
Johnson & Johnson $25M-$30M 53 53
Kellogg Co. $35M-$40M 38 34
Lenovo Group Ltd. $20M-$25M 69 81
Lowe's Cos. $25M-$30M 49 47
Lucas Oil Products Inc. $20M-$25M 68 76
Mars, Inc. $25M-$30M 47 49
MasterCard Int'l, Inc. $90M-$95M 18 12
McDonald's Corp. $125M-$130M 12 11
Microsoft Corp. $30M-$35M 43 44
Miller Brewing Co. $190M-$195M 6 6
Molson Coors Brewing Co. $60M-$65M 22 21
Motorola, Inc. $65M-$70M 21 20
Nationwide Financial Services, Inc. $15M-$20M 81 80
Nestlé USA, Inc. $20M-$25M 58 54
Nike, Inc. $240M-$245M 4 5
Nissan North America, Inc. $20M-$25M 65 64
Office Depot, Inc. $15M-$20M 83 79
PepsiCo, Inc. $340M-$345M 2 2
Pfizer Inc. $15M-$20M 80 52
The Procter & Gamble Co. 90M-$95M 19 13
Qwest Communications Int'l, Inc. $35M-$40M 37 35
Red Bull North America, Inc. $20M-$25M 57
Reebok Int'l Ltd. $50M-$55M 26 26
Samsung Electronics America, Inc. $20M-$25M 56 62
Sara Lee Corp. $15M-$20M 74 71
Sears Holdings Corp. $20-$25M 60 57
Sharp Electronics Corp. $15M-$20M 72 92
Shell Oil Co. $55M-$60M 24 25
Sirius Satellite Radio, Inc. $15M-$20M 79 63
Sony Corp. of America $40M-$45M 31 36
Sprint Nextel Corp. $150M-$155M 8 9
Subway Restaurants $20M-$25M 61 60
Sunoco, Inc. $15M-$20M 85 84
Target Corp. $30M-$35M 42 39
Texas Instruments Inc. $20M-$25M 67 70
Time Warner Inc. $40M-$45M 32 32
Toyota Motor Sales U.S.A., Inc. $150M-$155M 9 22
Unilever United States, Inc. $15M-$20M 84 83
United Airlines $20M-$25M 59 56
United Parcel Service $35M-$40M 40 41
U.S. Army $35M-$40M 35 42
Verizon Communications, Inc. $85M-$90M 20 19
Visa $140M-$145M 11 10
Wachovia Corp. $30M-$35M 45 48
Wells Fargo & Co. $25M-$30M 52 55
XM Satellite Radio, Inc. $15M-$20M 93 90
Yahoo! Inc. $15M-$20M 75 72
Yum Brands, Inc. $35M-$40M 39 37


Top U.S. Sponsors: Companies Spending More Than $15 Million, Sorted by Category
Amount Company 2007 Rank 2006 Rank
Apparel – Athletic
$240M-$245M Nike, Inc. 4 5
$50M-$55M Reebok Int’l Ltd. 26 26
$15M-$20M Adidas North America Inc. 88 88
Automotive – Aftermarket
$20M-$25M Lucas Oil Products Inc. 68 76
$15M-$20M Ashland Inc. 82 75
$15M-$20M Interstate Battery System of America, Inc. 96 96
Automotive – Cars/Trucks
$235M-$240M General Motors Corp. 5 3
$150M-$155M Toyota Motor Sales U.S.A., Inc. 9 22
$145M-$150M Ford Motor Co. 10 8
$100M-$105M Chrysler LLC 15 7
$35M-$40M American Honda Motor Co. 34 40
$20M-$25M Nissan North America, Inc. 65 64
Beverage – Beer
$360M-$365M Anheuser-Busch Cos. 1 1
$190M-$195M Miller Brewing Co. 6 6
$60M-$65M Molson Coors Brewing Co. 22 21
Beverage – Soft Drink
$340M-$345M PepsiCo, Inc. 2 2
$260M-$265M The Coca-Cola Co. 3 4
$25M-$30M Cadbury Schweppes Americas Beverages 48 46
$20M-$25M Red Bull North America, Inc. 57
Beverage – Spirits
$35M-$40M Diageo North America, Inc. 36 43
$15M-$20M Brown-Forman Corp. 94 94
Chemicals
$40M-$45M DuPont Co. 30 28
Computers & Information Systems
$95M-$100M IBM Corp. 17 17
$30M-$35M Microsoft Corp. 43 44
$20M-$25M Hewlett-Packard Co. 55 61
$20M-$25M Intel Corp. 64 65
$20M-$25M Lenovo Group Ltd. 69 81
Consumer Electronics
$40M-$45M Sony Corp. of America 31 36
$20M-$25M Samsung Electronics America, Inc. 56 62
$20M-$25M General Electric Co. 66 67
$20M-$25M Canon U.S.A., Inc. 63 69
$20M-$25M Texas Instruments Inc. 67 70
$15M-$20M Sharp Electronics Corp. 72 92
Financial Services – Bank
$120M-$125M Bank of America Corp. 14 15
$50M-$55M J.P. Morgan Chase & Co. 25 24
$30M-$35M Wachovia Corp. 45 48
$25M-$30M Wells Fargo & Co. 52 55
Financial Services – Brokerage
$20M-$25M Charles Schwab & Co. 71 78
Financial Services – Credit Card
$140M-$145M Visa 11 10
$90M-$95M MasterCard Int’l, Inc. 18 12
$40M-$45M American Express Co. 29 33
Financial Services – Insurance
$25M-$30M American Int’l Group, Inc. 46
$25M-$30M The Allstate Corp. 50 51
$15M-$20M Nationwide Financial Services, Inc. 81 80
Food
$35M-$40M Kellogg Co. 38 34
$25M-$30M Mars, Inc. 47 49
$25M-$30M General Mills, Inc. 51 50
$20M-$25M Nestlé USA, Inc. 58 54
$15M-$20M Sara Lee Corp. 74 71
$15M-$20M ConAgra Foods, Inc. 76 73
$15M-$20M Hershey Foods Corp. 77 74
Fuel
$55M-$60M Shell Oil Co. 24 25
$45M-$50M ChevronTexaco Corp. 27 30
$25M-$30M Exxon Mobil Corp. 54 58
$15M-$20M Sunoco, Inc. 85 84
Government
$35M-$40M U.S. Army 35 42
Heavy Equipment
$15M-$20M Caterpillar, Inc. 95 95
Internet – Search Engine/Portal
$15M-$20M Yahoo! Inc. 75 72
Lumber & Paper Products
$20M-$25M Georgia-Pacific Corp. 70 66
Mailing & Shipping
$120M-$125M FedEx Corp. 13 14
$35M-$40M United Parcel Service 40 41
$20M-$25M DHL Holdings (USA), Inc. 62 68
Media & Publishing
$40M-$45M Time Warner Inc. 32 32
$15M-$20M Sirius Satellite Radio, Inc. 79 63
$15M-$20M XM Satellite Radio, Inc. 93 90
Personal Care
$90M-$95M The Procter & Gamble Co. 19 13
$25M-$30M Johnson & Johnson 53 53
$15M-$20M Unilever United States, Inc. 84 83
Pharmaceutical
$15M-$20M Pfizer Inc. 80 52
Photo Supplies/Services
$95M-$100M Eastman Kodak Co. 16 18
Restaurant – Quick Service
$125M-$130M McDonald’s Corp. 12 11
$35M-$40M Yum Brands, Inc. 39 37
$20M-$25M Subway Restaurants 61 60
$15M-$20M Burger King Corp. 89 87
Retail – Auto Parts
$15M-$20M Advance Auto Parts, Inc. 92 89
Retail – Appliance/Electronic
$15M-$20M Best Buy Co. 91 93
Retail – Department Store
$20M-$25M Sears Holdings Corp. 60 57
Retail – Hardware/DIY Store
$60M-$65M The Home Depot, Inc. 23 23
$25M-$30M Lowe’s Cos. 49 47
Retail – Mass Merchandiser
$30M-$35M Target Corp. 42 39
Retail – Office Supply
$15M-$20M Office Depot, Inc. 83 79
Services – Consulting
$30M-$35M Accenture Ltd. 44 45
Services – Security
$15M-$20M ADT Security Services, Inc. 87 82
Telecommunications
$160M-$165M AT&T, Inc. 7 16
$150M-$155M Sprint Nextel Corp. 8 9
$85M-$90M Verizon Communications, Inc. 20 19
$65M-$70M Motorola, Inc. 21 20
$35M-$40M Qwest Communications Int’l, Inc. 37 35
$15M-20M Alltel Corp. 73 59
$15M-$20M The DirecTV Group, Inc. 90
Tobacco
$40M-$45M Altria Group, Inc. 33 27
Tools
$15M-$20M Black & Decker Corp. 86 86
Travel – Airline
$45M-$50M American Airlines 28 28
$30M-$35M Delta Air Lines, Inc. 41 38
$20M-$25M United Airlines 59 56
$15M-$20M Continental Airlines, Inc. 78 77

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