Why Entertainment and Event Marketers Should Attend

If you’re seeking a conference experience focused on 1) the critical knowledge and skills you need to increase corporate partnership revenue; 2) how to find, connect and engage with brands; and 3) the latest and most important ideas and trends in sponsorship that will put you ahead of the pack, please join us April 8-11 in Chicago for Go Deep.

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Sessions and Speakers Most Relevant to Entertainment and Event Marketers

Special Interest Group Meetings

Meet and share ideas with peer-to-peer knowledge sharing for both entertainment and event organizations. You can start your discussion online before the conference and continue the conversation during the conference at the SIG group meetings.

Networking Luncheon Tables

You will have the chance to meet and share experiences with others in your industry or discuss specific topics and types of sponsors with knowledgeable peers at luncheons on Monday and Tuesday.

Presentations & Workshops

How T-Mobile’s Sponsorship Portfolio Delivers Results

The session will explore how T-Mobile makes decisions to sponsor properties such as MLB, T-Mobile Arena, music festivals, concert tours and esports, as well as how it activates to support its brand story of market disruption and translates it all into results for the brand and the business.

Meredith Starkey, Vice President, Sponsorship & Events, T-Mobile

New Direction: How BBVA Compass Pivoted Its Partnership Strategy

BBVA Compass has been served well in recent years by a major sports sponsorship that helped extend the reach of the banking brand nationally. Now the bank is adding another layer of depth to its evolving portfolio and activation approach to meet new business requirements in a frequently developing financial industry. Sheiludis will share how the brand has diversified its marketing strategy to complement its sports properties. This includes music, culinary and fine arts events that allow the bank to highly customize activations and improve targeting, digital and engagement opportunities.

Sheiludis Moyett, Senior Vice President, Marketing, Strategic Partnerships & Branded Content, BBVA Compass

How Artificial Intelligence Is Revolutionizing Live Event Experiences

Cutting-edge tech is enabling properties, partners and fans to make smart, data-driven decisions. But what about “unstructured” data that doesn’t fit into spreadsheets, such as video, crowd noise and facial gestures? IBM is deploying its Watson technology to help partners such as US Open tennis and the Tony Awards solve some of their thorniest challenges. Join Elizabeth to learn how AI is creating smarter, more responsive and personalized live event experiences.

Elizabeth O’Brien, Program Director, Worldwide Sports & Entertainment Partnerships, IBM

How a Global Brand Becomes Local through Community Partnerships

Starbucks is committed to creating positive change in the communities where it does business around the globe. Nowhere is that commitment more important than the company's hometown of Seattle. In this session, Erin will share how Starbucks leverages partnerships to create meaningful connections between the global brand and local customers. She will discuss specific examples of sports, arts and cultural partnerships that successfully engaged Starbucks hometown audiences while mutually supporting partnership goals.

Erin Combs, Senior Manager, Community Partnerships, Starbucks

Monetizing Twitter Content through Personalization and Discovery

Laura, who works directly with brands and content rightsholders in sports and entertainment, will share opportunities for content distribution through the unique platform as well as dynamic strategies for content monetization.

Laura King, Head of Content Sales, Twitter

And More

Plus scores of sessions where you will hear directly from corporate partners about what they want, as well as from properties who are achieving success at selling sponsorship, getting the most out of social and digital content, and much more. View the Full Agenda

“If you are looking to network with and learn from the most successful brands and rightsholders from around the world, the IEG conference delivers that and more. The conference will also polish how you plan, execute and activate your organization’s sponsorships and partnerships, as well as expose you to the new trends that will enhance your partnerships.” City of Miami Beach

The place to learn about what’s going on in sponsorship and what others in the industry are doing.” The Walt Disney Company

“Insightful and inspiring. A genuine pulse on the current landscape of sponsorship marketing.” CMA, Country Music Association

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With so many conferences to choose from and limited time and budgets, it’s essential you choose the one that will deliver maximum return on your investment. That’s why we urge you not to miss this year’s IEG conference.