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Why Nonprofits and Cause Marketers Should Attend

If you’re seeking a conference experience focused on 1) the critical knowledge and skills you need to increase corporate partnership revenue; 2) how to find, connect and engage with brands; and 3) the latest and most important ideas and trends in sponsorship that will put you ahead of the pack, please join us April 8-11 in Chicago for Go Deep.

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Sessions and Speakers Most Relevant to Nonprofits and Cause Marketers

Round Tables

Choose from dozens of small-group discussions over the course of the conference, including Increasing the Value of Nonprofit Partnerships, Selling Cause Sponsorship, and How to Value Social Capital: The Biggest Asset You’re Leaving on the Table, led by industry experts, including Dennis Duquette of the MassMutual Foundation, Lesa Ukman of ProSocial Valuation and Jon Severson of the Science Museum of Minnesota.

Special Interest Group Meetings

Meet and share ideas with peer-to-peer knowledge sharing for both Causes and Arts & Cultural Institutions. You can start your discussion online before the conference and continue the conversation during the conference at the SIG group meetings.

Presentations

Getting Hooked: How Swedish Fish Found Success with a Non-Sports Sponsorship

Working with Allionce, the marketing partner for U.S. Zoos & Aquariums, Mondelez’ Swedish Fish brand built a multi-venue partnership that delivered measurable results through live and digital engagement with consumers. Kalshelia and Mark will take you through the program’s origins and how they worked with individual properties to access digital, social and on-site benefits that enhanced guest experiences while boosting the brand.

Kalshelia Lloyd, Associate Director, NA Gum Equity, Mondelez International, Inc.
Mark Giovino, CEO/Founding Partner, Allionce Group

How a Global Brand Becomes Local through Community Partnerships

Starbucks is committed to creating positive change in the communities where it does business around the globe. Nowhere is that commitment more important than the company's hometown of Seattle. In this session, Erin will share how Starbucks leverages partnerships to create meaningful connections between the global brand and local customers. She will discuss specific examples of sports, arts and cultural partnerships that successfully engaged Starbucks hometown audiences while mutually supporting partnership goals.

Erin Combs, Senior Manager, Community Partnerships, Starbucks

Cracking the Video Content Storytelling Code

In just its first year, the success story of La Vida Baseball, a TeamWorks Media property produced in partnership with the Baseball Hall of Fame, offers multiple lessons for rightsholders exploring digital publishing. Jeff and Jay will share practical takeaways from the development of the digital media-first content approach that reaches 10 million U.S. Latino baseball fans per month, including recognizing that all video is not created equal and how to balance the goals of reach versus monetization.

Jeff Idelson, President, National Baseball Hall of Fame & Museum
Jay Sharman, Founder & CEO, TeamWorks Media

Keynote Address

The Heart of Big Data: Transparency and Action

Working at the intersection of innovation and foresight, Andrew will share his unique take on the meaning of the data revolution, with an emphasis on the shift from Big Data to Big Indicators to Big Instruments—essentially the move from more information to more value—and what it means for enterprises of all types.

Andrew Zolli, Director of Global Impact Initiatives, Planet Labs

And More

Plus scores of sessions where you will hear directly from corporate partners about what they want, as well as from properties who are achieving success at selling sponsorship, getting the most out of social and digital content, and much more. View the Full Agenda

“A great event for learning from events, for-profits and sports-based organizations, where you can find applicable ideas and knowledge to apply to nonprofit partnerships.” Riley Children’s Foundation

“The conference allowed me to learn more about the newest trends and opportunities in the sponsorship realm, and also to hear from colleagues at similar cultural institutions around the nation about their own sponsorship struggles and successes.” Aquarium of the Pacific

“The conference is good for reminding us what works and what we should be doing, while also looking at the trends that will make us successful in the future.” Toledo Museum of Art

“The premier gathering of sponsorship professionals where ideas, networking, best practices and forward-thinking innovation converge in a one-stop-shop experience.” Adrienne Arsht Center for Performing Arts

Many of Your Peers Are Already Registered

 
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With so many conferences to choose from and limited time and budgets, it’s essential you choose the one that will deliver maximum return on your investment. That’s why we urge you not to miss this year’s IEG conference.