Jam-Packed Agenda

Get inside the minds of decision-makers from a broad spectrum of industries. Discover how to drive growth through content, channels and customer data. Get inspired by leaders who are creating better partnerships and better futures.

Download the agenda

Wednesday, April 11

Special-Interest Groups and Round Tables8:30 am to 9:45 am

You have your choice of attending two small-group round-table discussions on a wide variety of topics. Sessions will be posted closer to the start of the conference.

Networking Breakfast7:30 am to 8:30 am

Get a great start on your minimum daily requirement of schmoozing along with fueling up and planning your day.

Presentations10 am to 10:45 am

Adding Digital Sales Skills to a Partnership Sales Operation

From extensive collaboration with the content department to understanding digital monetization to issues of production costs, partner needs and creative control, Doug will share how the NFL team got up to speed to provide digital and social content benefits to partners such as Visa, PNC and others so the Bears can drive revenue while entertaining, informing and engaging Bears fans.

Doug Carnahan, Vice President of Corporate Partnerships, Chicago Bears

How Performance Drives Sponsorship Strategy for Bose

The leading audio brand successfully employs partnerships with the NFL, Mercedes F1 team, Bonnaroo festival and others to connect with end consumers by adding value and transforming experiences. Pat will discuss setting goals, creating strategies and holding partnerships to the highest performance standard possible.

Pat LaCroix, Head of Global Media & Alliances, Bose Corporation

New Direction: How BBVA Compass Pivoted Its Partnership Strategy

Although served well by a major sports sponsorship that helped introduce the banking brand to the U.S., BBVA recently evolved its portfolio and activation approach to meet changing business requirements. Sheiludis will share how the brand has shifted to music and food events that will allow it to diversify target audiences and customize engagement opportunities.

Sheiludis Moyett, Senior Vice President, Marketing, Strategic Partnerships & Branded Content, BBVA Compass

Presentations11 am to 11:45 am

How Live Nation Connects Brands and Fans through Digital Innovations

Sponsor presence at live events is just the first step in building relationships between brands and audiences. Live Nation is cracking the code to help sponsors surface and engage consumers in two-way conversations, deploy relevant content and gain brand advocates, as well as build scale and target lookalike audiences through digital platforms.

Samantha Sichel, Vice President, Digital Product & Business Development, Live Nation Entertainment

Nothing Standard: Ensuring Sponsorship Relevancy and Impact

As a partner of golf’s Ryder Cup, rugby’s British & Irish Lions and tennis great Andy Murray, the British investment firm takes a strategic and disciplined approach to sponsorship to deliver meaningful engagement and positive return on investment. Nuala will share some keys to sponsorship success, including putting consumers first, ensuring balanced relationships between brands and rightsholders, and effectively managing content production and distribution.

Nuala Walsh, Chief Marketing Officer, Standard Life Aberdeen

The Property Whisperer: How to Become a Better Partner

In addition to leading the B2B marketer’s multi-faceted sponsorship program, Dan also is a vocal advocate for the industry with valuable advice and constructive criticism for rightsholders. Against the framework of CDW’s approach to selection, activation and evaluation, he will provide properties with practical takeaways for making their proposals smarter and better aligned with prospect interests.

Dan Frystak, Senior Manager of Brand and Sponsorship, CDW

General SessionNoon to 12:45 pm

Conference Wrap-Up and Takeaways

This interactive session will explore, summarize and capture the themes, ideas and takeaways emanating from the conference.

Jim Andrews, Senior Vice President, IEG and ESP Properties

Download the agenda. Schedule subject to change.