Stay tuned for information about IEG2019

Jam-Packed Agenda

Get inside the minds of decision-makers from a broad spectrum of industries. Discover how to drive growth through content, channels and customer data. Get inspired by leaders who are creating better partnerships and better futures.

Download the agenda

Wednesday, April 11

Networking Breakfast7:30 am to 8:30 am

Get a great start on your minimum daily requirement of schmoozing along with fueling up and planning your day.

Round Tables8:30 am to 9:45 am

You have your choice of attending two small-group round-table discussions on a wide variety of topics.

Round Table Discussions

The small scale of these discussion groups is designed for give-and-take on highly targeted subjects, as opposed to the session leader delivering a presentation. To allow participation in a variety of sessions, attendees may attend two round tables each morning.
  • Developing a Sponsorship Sales Plan: Opportunity + Preparation = Sponsorship Luck

    Paula Beadle, Caravel Marketing
  • The Digital Proposition: Building a Direct-to-Consumer Content Business to Drive Value for Brands and Fans

    Andy Thwaite, ESP Properties
  • Executing and Delivering Beyond Your Sponsors’ Expectations

    Kara Lynn Joyce, LEAD Girls Summit
  • How Deals Get Done: Can’t-Miss Sales Strategies

    William Chipps, ESP Properties
  • Tiers, not Tears: Managing Multiple Partners, Levels and Expectations

    David Fiss, Sustainable Brands
  • What a Prospective Sponsor Wants to Know

    Chris Riedel-King, Principal
  • Ensuring Cause Partnerships Deliver Real Impact

    Joshua Currier, Dana-Farber Cancer Institute
  • How Do You Measure Success?

    Megan Donovan, Chicago Bulls
    Amy Potter, BMO Harris Bank
  • Increasing the Value of Nonprofit Partnerships

    Glenn Weckerlin, Chevron
  • Latest Legal Developments in Sponsorship: What You Need to Know Now

    Jason Gordon, Reed Smith LLP
  • Measurement Fundamentals for Sponsors and Properties

    Larry Albus, ESP Properties
  • Using Passion and Personality to Tell Your Story

    Andy Clark, DePaul University
Session of particular interest to: diamond = sponsors circle = sponsees square = all

Presentations10 am to 10:45 am

Adding Digital Sales Skills to a Partnership Sales Operation

From extensive collaboration with the content department to understanding digital monetization to issues of production costs, partner needs and creative control, Doug will share how the NFL team got up to speed to provide digital and social content benefits to partners such as Visa, PNC and others so the Bears can drive revenue while entertaining, informing and engaging Bears fans.

Doug Carnahan, Vice President of Corporate Partnerships, Chicago Bears

Finding Your “Player 2”: How Procter & Gamble and Twitch Teamed Up to Immerse Gillette in Esports

Greg and Nathan will explore how Gillette is capturing Millennial and Generation Z audiences through competitive gaming. They will discuss Gillette’s involvement in and experiences with events, teams, and ecommerce, as well as the brand’s rationale for becoming involved in the fast-growing and evolving sport.

Greg Via, Global Head of Sports, Esports & Entertainment Marketing/Partnerships, Procter & Gamble
Nathan Lindberg, Director of Global Esports Sponsorships, Twitch

New Direction: How BBVA Compass Pivoted Its Partnership Strategy

BBVA Compass has been served well in recent years by a major sports sponsorship that helped extend the reach of the banking brand nationally. Now the bank is adding another layer of depth to its evolving portfolio and activation approach to meet new business requirements in a frequently developing financial industry. Sheiludis will share how the brand has diversified its marketing strategy to complement its sports properties. This includes music, culinary and fine arts events that allow the bank to highly customize activations and improve targeting, digital and engagement opportunities.

Sheiludis Moyett, Senior Vice President, Marketing, Strategic Partnerships & Branded Content, BBVA Compass

Presentations11 am to 11:45 am

How Live Nation Connects Brands and Fans through Digital Innovations

Sponsor presence at live events is just the first step in building relationships between brands and audiences. Innovations in the digital and social space have allowed Live Nation crack the code in helping sponsors surface and engage consumers in two-way conversations to deploy relevant content and gain brand advocates, as well as build scale and target lookalike audiences.

Samantha Sichel, Vice President, Digital Product & Business Development, Live Nation Entertainment

The Property Whisperer: How to Become a Better Partner

In addition to leading the B2B marketer’s multi-faceted sponsorship program, Dan also is a vocal advocate for the industry with valuable advice and constructive criticism for rightsholders. Against the framework of CDW’s approach to selection, activation and evaluation, he will provide properties with practical takeaways for making their proposals smarter and better aligned with prospect interests.

Dan Frystak, Senior Manager of Brand and Sponsorship, CDW

General SessionNoon to 12:45 pm

Wrap-Up and Takeaways

This interactive session will explore, summarize and capture the themes, ideas and takeaways emanating from the conference.

Jim Andrews, Senior Vice President, IEG and ESP Properties

Download the agenda. Schedule subject to change.