Jam-Packed Agenda

Get inside the minds of decision-makers from a broad spectrum of industries. Discover how to drive growth through content, channels and customer data. Get inspired by leaders who are creating better partnerships and better futures.

Download the agenda

Tuesday, April 10

Registration7 am

Receive your conference badge, workbook and other materials. The registration desk will remain open throughout the day.

Networking Breakfast7:30 am to 8:30 am

Get a great start on your minimum daily requirement of schmoozing along with fueling up and planning your day.

Special-Interest Groups and Round Tables8:30 am to 9:45 am

You have your choice of attending a gathering of peers from your sector or attending two small-group round-table discussions on a wide variety of topics. Sessions will be posted closer to the start of the conference.

Keynote Address10 am to 10:45 am

Strong Take: Building, Engaging and Monetizing Community

In creating authentic connections with its audience, digital media superstar Barstool has become the paragon of successful fan engagement, not to mention a lightning rod for controversy. Erika will discuss how the content company has built and maintained the loyalty of “Stoolies” and how the organic integration of brand partners such as Totino’s, Bud Light and Dunkin’ into the Barstool ecosystem has earned the type of fan support that all properties and brands aspire to.

Erika Nardini, CEO, Barstool Sports

Presentations11 am to 11:45 am

Anatomy of a Trailblazing Esports Sponsorship: Jack in the Box and Team Envy

With multi-year, multimillion-dollar deals still a rarity in the uber-hot but still evolving esports sector, Adrienne and Mark will outline how the partnership came about, activations and benefits beyond the branding on team jerseys, and what success will look like for both parties.

Adrienne Ingoldt, Director of Marketing Communications, Jack in the Box
Mark Coughlin, Head of Marketing & Revenue, Envy Gaming

Honey, I Shrunk the Crowd: What Research Can Tell Us about Winning Back Audiences

Organizations of all types are experiencing declines in attendance and participation in the face of competition for the time and attention of their fans, members and other stakeholders. Jed and Bill will share how research can surface insights that go beyond “I don’t have the time” or “I don’t have the money” to address this critical business challenge for sponsors and rightsholders alike.

Jed Pearsall, President, Performance Research
Bill Doyle, Vice President, Performance Research

Match Play: Embracing Innovation to Drive Partnership Success

The European Tour is widely recognized as one of the world’s most progressive rightsholders, adopting new ways to engage fans and pioneering new commercial partnership models. With prior experience leading sponsorship programs for Procter & Gamble and Barclays, Nathan will share his unique perspective on the latest developments, smartest approaches and practical tools employed to forge mutually beneficial relationships.

Nathan Homer, Chief Commercial & Marketing Officer, PGA European Tour

Networking Lunch and Keynote AddressNoon to 2 pm

Sustainable Marketing: What a Products-As-Services Approach Could Achieve

Every brand and property has a connection to physical goods, some directly, some tangentially. In this enlightening session, internationally renowned designer, architect and sustainable development pioneer William McDonough will discuss how thinking of goods not as products to “own” but services to be used and re-used could be the epitome of social responsibility and create mindful commerce in the service of a future of abundance for all.

William McDonough, CEO, McDonough Innovation

Presentations2:30 pm to 3:15 pm

Getting Hooked: How Swedish Fish Found Success with a Non-Sports Sponsorship

Working with Allionce, the marketing partner for U.S. Zoos & Aquariums, Mondelez’ Swedish Fish brand built a multi-venue partnership that delivered measurable results through live and digital engagement with consumers. Kalshelia and Mark will take you through the program’s origins and how they worked with individual properties to access digital, social and on-site benefits that enhanced guest experiences while boosting the brand.

Kalshelia Lloyd, Associate Director, NA Gum Equity, Mondelez International, Inc.
Mark Giovino, CEO/Founding Partner, Allionce Group

Making the Digital-First Leap

Among other moves to reach fans and immerse them in the sport, the NLL recently launched its own production studio, introduced POV player cams to enhance the viewer experience, established streaming partnerships with Twitter and CBS Sports Digital and invested in tech partnerships. Nick will discuss why the strategy makes sense for smaller properties and plans to drive revenue through digital platforms.

Nick Sakiewicz, Commissioner, National Lacrosse League

More Than an NBA Jersey Patch: The Convergence of the Brooklyn Nets and Infor

Much has been made of the value of NBA teams’ first-ever jersey patch deals. For sponsorship pros, the question to ask is not just what the exposure is worth, but how this unique asset can open the door to a truly integrated partnership. Chip and Mike will provide the answer with a look at the mutually beneficial alliance between New York City’s largest startup and youngest NBA franchise.

Chip Coyle, Chief Marketing Officer, Infor
Mike Zavodsky, Executive Vice President, Global Partnerships, Brooklyn Sports & Entertainment

Winning the Internet: Lessons from AS Roma’s Stunning Social Success

From uproarious player-signing videos that have become viral sensations to its more traditional but no less successful use of Instagram and other platforms to engage with fans, the Italian football club has established itself as a digital content leader. Paul, the architect of Roma’s digital strategy, will delve into the key considerations for properties seeking to engage with fans through social media and owned digital platforms.

Paul Rogers, Head of Digital & Social Media, AS Roma

Workshops and Round Tables3:30 pm to 4:15 pm

You have your choice of attending one of the sessions below or two small-group round-table discussions on a wide variety of topics. The list of round tables will be posted closer to the conference.

Marketers Are from Mars; Influencers Are from Venus

Influencer marketing takes advantage of the changing media landscape and is delivering results to brand partners, but success is far from automatic. Learn how to navigate this uncharted territory and forge partnerships that work for marketers, talent and audiences. Get the perspective of one the Internet’s biggest celebrities—canine or otherwise—and two of the most experienced talent negotiators.

Jonathan Cloonan, Vice President of PLAYA, Fullscreen Media
William Finkel, Vice President of Business and Legal Affairs, Fullscreen Media
Jon Huang, Owner, Manny the Frenchie

Sponsorship Sales in Real Time: Interactive Skill Building

This always popular, completely interactive session features audience participation in the form of brief pitches to decision-makers. In addition to the sponsors’ honest, informed and practical assessment of what’s working, what’s not and what’s missing, fellow attendees are also encouraged to offer suggestions.

Jared Melzer, Director, Strategic Sponsorships, TE Connectivity
Chris Riedel-King, Assistant Director, Sponsorships, Principal

Cocktail Reception4:15 pm to 5:30 pm

Socialize with sponsorship’s best and brightest as you discuss new ideas, check out innovations from our exhibitors and solidify your plans for a great night on the town.

Download the agenda. Schedule subject to change.