Get inside the minds of decision-makers from a broad spectrum of industries. Discover how to drive growth through content, channels and customer data. Get inspired by leaders who are creating better partnerships and better futures.
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Wednesday, March 29
Key to Session Tracks
Partnership Sales & Strategies
Partnership Activation & Results
Networking Breakfast7:30 am to 9:00 am
Get a great start on your minimum daily requirement of schmoozing along with fueling up and planning your day.
Round Tables8:30 am to 9:45 am
You have your choice of attending two small-group round-table discussions on a wide variety of topics. The list of round tables will be posted closer to the conference.
Keynote Address10:00 am to 10:45 am
Leading Leaders: The Business of Culture
Scott O’Neil, CEO, Philadelphia 76ers, New Jersey Devils and Prudential Center
Scott oversees business operations of three of the top brands in sports and entertainment. Within the last year he has led his organization to sign the first jersey patch sponsorship in “big four” sports history, construct the largest and most technically advanced training complex in pro sports, establish an industry-leading innovation lab, and become the first professional sports franchise to acquire a world renowned eSports team. Scott will share his unique insights into the important role of culture in building sports and entertainment organizations, as well as how rightsholders can stay ahead of the curve—and the competition.
Presentations11:00 am to 11:45 am
Bringing a Nonprofit into the Digital Age
Tom Barbitta, Chief Marketing Officer, Stop Hunger Now
As a former brand marketing executive now working for a nonprofit aimed at ending world hunger by 2030, Tom sees digital and social media as “the great balancer” for small organizations like his to compete with larger ones. He will share practical, real-world advice on everything from staffing and structuring and social measurement metrics to building emotional equity by having a dialogue through digital media and applying the principles of brand management and marketing to nonprofit organizations.
Inside a Successful Sponsorship: Creating, Managing and Keeping a Program Fresh
Daniele Penna, First Vice President, Head of Group Strategic Sponsorship, UniCredit S.p.A.
The European banking giant has used its sponsorship of the UEFA Champions League as part of a fully integrated, 360-degree communications platform to support and strengthen its master brand strategy. Daniele will detail how the partnership began with a disciplined selection strategy and how it continues to deliver return through smart activation and management.
Meeting Audience & Partner Expectations through Digital and Data
Jim Rushton, Global Leader/Partner, Sports & Entertainment Practice, IBM
As the former chief revenue officer for the Miami Dolphins, Jim brings a rightsholder’s perspective to his role at IBM, a longtime partner with numerous properties on raising their digital game and forming deeper, more relevant and more profitable relationships with their audiences. He will discuss how every rightsholder is a media company and what that means for delivering better experiences and better value for fans and brands.
Partnering On Impactful Activation: How a Sponsor and Property Found the Right Fit
Mike Zavodsky, Executive Vice President, Global Partnerships, Barclays Center & Brooklyn Sports & Entertainment
Tyler Williams, Fungineer, Zappos.com
Mike and Tyler will go behind the scenes of the nontraditional partnership between the sports and entertainment property and the online shoe and clothing retailer, outlining how activations such as a complimentary shoe-shine stand, selfie sofa and merchandise display amplified Zappos’ unique, fun and irreverent persona and drove engagement.
General Session12:00 pm to 12:45 pm
Conference Wrap-Up & Takeaways
Jim Andrews, Senior Vice President, IEG and ESP Properties
This interactive session will explore, summarize and capture the themes, ideas and takeaways emanating from the conference.
Download the agenda. Schedule subject to change.