Get inside the minds of decision-makers from a broad spectrum of industries. Discover how to drive growth through content, channels and customer data. Get inspired by leaders who are creating better partnerships and better futures.
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Tuesday, March 28
Registration Opens7:00 am
Receive your conference badge, workbook and other materials. The registration desk will remain open throughout the day.
Networking Breakfast7:30 am to 8:30 am
Get a great start on your minimum daily requirement of schmoozing along with fueling up and planning your day.
Special-Interest Groups and Round Tables8:30 am to 9:45 am
You have your choice of attending a gathering of peers from your sector or attending two small-group round-table discussions on a wide variety of topics. The list of round tables will be posted closer to the conference.
Presentations11:00 am to 11:45 am
Achieving Success through B2B Sponsorship
Rick Penn, Director of Global Sales & Sports Partnerships, The Dow Chemical Co.
Having joined Dow after working to secure a partnership with the company while in business development for NASCAR’s Richard Childress Racing team, Rick will discuss how working with committed property partners has led to success in strengthening customer relationships, accessing new sales channels and enhancing the brand, among other results.
How to Ace the Opportunities Presented by Social Media
Alexandra Willis, Head of Digital, Communications & Content, The AELTC, Wimbledon
Wimbledon tennis may not be the first brand that comes to mind when looking for cutting-edge examples of using Snapchat, Twitter, Periscope, Facebook and other channels for property marketing. Yet that is exactly what you will find, as the All England Lawn Tennis Club has established a pioneering presence in social media, demonstrating deep understanding of what is relevant and appropriate for each platform. Alex will discuss how Wimbledon has delivered on the promise of making its virtual experience the next best thing to being there, and offer relevant ideas and takeaways for organizations seeking to grow their audiences demographically and geographically.
Sponsorship Sales in Real Time: Interactive Skill Building
Moderator: Dan Kowitz, Senior Vice President, Business Development, ESP Properties
Panelists: Jared Melzer, Director, Strategic Sponsorships, TE Connectivity
Karen Cage, Global Sponsorships, HP, Inc.
This always popular, completely interactive session features audience participation in the form of brief pitches to sponsor decision-makers. In addition to Jared and Karen’s honest, informed and practical assessment of what’s working, what’s not and what’s missing, fellow attendees are also encouraged to offer suggestions.
Presentations11:00 am to 11:45 am
Bringing a Nonprofit into the Digital Age
Tom Barbitta, Chief Marketing Officer, Stop Hunger Now
As a former brand marketing executive now working for a nonprofit aimed at ending world hunger by 2030, Tom sees digital and social media as “the great balancer” for small organizations like his to compete with larger ones. He will share practical, real-world advice on everything from staffing and structuring and social measurement metrics to building emotional equity by having a dialogue through digital media and applying the principles of brand management and marketing to nonprofit organizations.
How the Race to Digital & Social Victory Is Won with Data
Rob Bloom, Group Head of Digital & Social Media, McLaren Technology Group
It is no secret that compelling video content can achieve multiple objectives for rightsholders, as well as their commercial partners and sponsors. But an effective video strategy requires a great deal more than recording footage and putting it online. Rob will discuss how the McLaren-Honda Formula 1 team exposes insights through data that allow it to constantly refine and enhance how it engages with its audience and tells its brand story—as well as those of its partners—across owned channels, as well as Facebook, Instagram, YouTube, Pinterest and other social outlets.
Nontraditional Sponsorship Opportunities: What We Can Learn from Esports’ Success
Nathan Lindberg, Director of Global Esports Sponsorships, Twitch
Nathan has worked with many non-endemic sponsors of the world's largest video game live streaming platform, including General Mills, Exxon Mobil, and Procter & Gamble, on effectively reaching a young, enthusiastic audience in ways they will be receptive to. He will walk through case studies of how successful partnerships came to life and are achieving measurable brand visibility.
Networking Lunch and Keynote Address12:00 pm to 1:45 pm
Plumb the knowledge and experience of delegates who sponsor, sell or manage specific types of sponsorship – or have expertise in a particular discipline – by sitting at one of the special-interest tables at lunch. Seating is on a first-come basis. Discussion occurs during lunch, prior to the keynote address.
Cheat Code: How to Get on the Fast Track to Success
Brian Wong, Founder & CEO, Kiip
Brian is quickly making a name for himself as the founder and head of Kiip, a mobile app rewards platform that lets brands give real-world rewards for in-app achievements. Brian founded Kiip six years ago at age 19, becoming one of the youngest entrepreneurs ever to receive venture capital funding. He will share insights from his just-published book, Cheat Code, focusing on innovation, team-building and people (including insights into new permissions and new norms involved with his generation, the most knowledge-enabled group ever), in addition to media and marketing.
Presentations2:00 pm to 2:45 pm
The Data Win-Win: Building Value for Audiences Returns Value to Properties
Scott Mitchell, CEO, Hamilton Tiger-Cats
As chief executive of the Canadian Football League team, Scott has led a data and digital transformation that is returning large dividends to the club. He will share the story of how improving the Tiger-Cats experience for fans and engaging with them through digital platforms is yielding highly valuable behavioral data that the team in turn is using to support ticket, concession and merchandise sales, as well as partner initiatives. Central to the club’s efforts: a loyalty program that rewards followers for purchases and participation, whether entering a contest, watching highlights or participating in sponsor activations.
Empower the Content, Don’t Disrupt It: Storytelling through Successful Brand Partnerships
Mike Bertolina, Head of Integrations, Branded Entertainment Network (BEN)
Andrew Winstanley, Senior Manager, Media & Integrations, Zillow
Brand integration has emerged as a powerful way for marketers to reach and engage audiences, while also providing critical resources to content creators challenged to produce top-level programming with limited budgets. Join Mike and Andrew as they discuss how to effectively navigate the symbiotic and evolving relationship between marketers and content creators, specific ways to craft a great story, the future of brand integrations and the tools available to connect corporate partners to consumers through the power of entertainment.
Growing Audiences and Revenue through Social Media Live Streaming
Nicolas Chapart, Head of Digital, FIBA, the International Basketball Federation
Nicolas is the architect of a digital strategy that has become the envy of not-ready-for-TV-broadcast properties around the world. As rightsholder for hundreds of international youth basketball games, FIBA is live streaming the competitions through YouTube and Facebook Live and monetizing the asset through advertising income and an increased value proposition for sponsors. Nicolas will share the organization’s plan for investing in and profiting from this new form of content distribution.
Workshops and Round Tables3:00 pm to 4:15 pm
You have your choice of attending one of the sessions below or two small-group round-table discussions on a wide variety of topics. The list of round tables will be posted closer to the conference.
Emerging Technology and Its Potential Impact on Sponsorship Sales
Jon Werbeck, Vice President, AEG Global Partnerships
With more than a decade’s worth of experience creating partnerships for marketers ranging in size from Fortune 500 companies to start-ups and across multiple categories, Jon will share an insider’s perspective on emerging tech and how it's playing out in the sponsorship industry. The session will address taking advantage of technology as a sales tool; trends that are shaping partnerships and altering the experience for on-site audiences as well as those who couldn’t get a ticket; and how to capture sponsors from this new industry.
Straight from the Decision-Makers: Panel Discussion
Panelists: Marques Jackson, Brand Manager, Sports & Entertainment Marketing, MillerCoors
Nicole Portwood, Vice President of Brand Marketing, Tito’s Handmade Vodka
Molly Sapienza, Group Head, Corporate Sponsorships, PNC Financial Services
A unique opportunity to put questions directly to and receive feedback from some of the most active sponsors in a range of categories.
Cocktail Reception4:30 pm to 5:45 pm
Socialize with sponsorship’s best and brightest as you discuss new ideas, check out innovations from our exhibitors and solidify your plans for a great night on the town.
Download the agenda. Schedule subject to change.